According to the Media Rating Council and Internet Advertising Bureau standards, a viewable impression occurs when 50% of an ad’s pixels are on screen for one second. The lack of viewability means that media buyers are not optimising the performance of their campaigns and essentially paying for impressions that are never viewed by a human. But it does not have to be that way. Switch has developed a Viewability functionality that will drastically transform your campaign performance to positively impact your overall ROI. This solution allows you to only buy media that meets your viewability criteria.

1. Viewability
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Massively improve the performance
of your campaigns with viewability
from Switch
According to the Media Rating Council and Internet Advertising
Bureau standards, a viewable impression occurs when 50% of an ad’s
pixels are on screen for one second. The lack of viewability means that
media buyers are not optimising the performance of their campaigns and
essentially paying for impressions that are never viewed by a human. But it
does not have to be that way.
Switch has developed a Viewability functionality that will drastically
transform your campaign performance to positively impact your overall ROI.
This solution allows you to only buy media that meets your viewability criteria.
With over half of all impressions typically remaining unviewed, this solution
now empowers you to get the most out of your campaigns simply by ensuring
that you do not pay for unviewed impression.
Switch promotes this functionality across our portfolio and allows real time
targeting against in view ad units on page load. You will have the ability to
buy against this feature and target advertising specifically to in view ad units.
Features & Functionalities
• A flag in the initial request to notify Switch if the ad unit was in view on load.
• Ads that appear only when in view.
Benefits
✓✓ Enhance your brand awareness by considerably boosting your
campaign performance.
✓✓ Only buy premium inventory to optimise your conversion rates and
overall ROI.
✓✓ Enjoy far higher transparency over the ads you buy.
✓✓ Gain more control over your digital spend.
Learn more
Contact your Switch Concepts representative or visit
www.switchconcepts.com for more information.