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Social Media
And Its Impact on business
           Presented By:
                           Young bankers
                                      Altaf
                                    Pavan
                                  Abhilash
                                   Srinivas
                                   Gowrish
                                   Haridas
Classification of Social Media
   Internet forums
   Weblogs
   Social blogs
   Microblogging
   Wikis
   Podcasts
   Photographs and Pictures
   Videos
   Social bookmarking
Distinction from industrial
    media

Some of the properties that differentiates social
media and industrial media are:
 Reach
 Accessibility
 Usability
 Immediacy
 Permanence
Social Networking Sites
Pizza Hut following Customers by using social
networking sites
Burger King
4 Ways Social Media is Changing
    Business

    1.From ―Large Campaigns‖ to ―Small Acts‖

    2. From ―Trying to Sell‖ to ―Making Connections‖

 3. From ―Controlling Our Image‖ to ―Being
 Ourselves‖
 4. From ―Hard to Reach‖ to ―Available
 Everywhere‖
1. From ―Large Campaigns‖ to ―Small Acts‖
2. From ―Trying to Sell‖ to ―Making
Connections
 In order to change the context of customer relationships
  from trying to sell to seeking to engage and connect with
  customers.
 companies using various means, including sites
  like FACEBOOK and TWITTER to socially interact with
  people.
 . Their goal is less about ―selling‖ and more ―engaging‖ — and,
  as a result, through such engagement people feel more
  comfortable doing business with those companies.
3. From ―Controlling Our Image‖
to ―Being Ourselves‖
4. From ―Hard to Reach‖ to
―Available Everywhere‖
Use of Social Networking sites in
Marketing & Management
Social networking online is one of today’s hottest trends. Many,
however, wonder how social networking can help their careers
or businesses and exactly how to get started with this online
marketing technique.

Social networking sites have become so popular because of
following characteristics :-

Social sites are evolving in nature, they change from day to day
thanks to the contributions of it’s members – this is why they
are so successful. As the platform evolves constantly, so should
you approach to using this medium!
How Social Network Marketing
 can grow your business marketing
 profits?



Social Media Marketing create opportunities to:
Adds a human element (you) to your business or product
Engage with customers directly but informally while hanging out online
It is fun and simple to do once you know how
Get traffic to your website
Create buzz around your website, product or service or brand
Create inbound links to your website for the search engine ranking benefit
Creates loyalty and trust
How to "do" Social Networking?

Working your Network
 There are several things
can be done to become
more approachable:

- Your page is the first thing
people see when
researching you, so keep it
appealing.
-Add new content to your
page often, giving people a
reason to visit regularly.

Like all worthwhile business
relationships, online
networks must be
nurtured. Make the effort
to do so, and over time you
will reap the rewards.
Platform for growth

Social media has become a platform that is easily
accessible to anyone with internet access, opening
doors for organizations to increase their brand
awareness and facilitate conversations with the
customer. Additionally, social media serves as a
relatively inexpensive platform for organizations to
implement marketing campaigns. Organizations can
receive direct feedback from their customers and
targeted markets.
Why Social Media Networking ?
Popularity :-Social media has been adopted by a critical
mass of the population which means it is important for
organizations to have a social media presence. Generally, some
official presence is better than none even if a specific strategy has
not been defined.


Advertising :-Social media is an enormous advertising
platform. Organizations are able to target individuals based upon
specific interests shared on social media. For example, if an
individual watches a YouTube video about jogging, a shoe
company can serve an ad or a coffee company can target ads to
individuals who post that they are tied on social media sites.
Customers           :-   One thing is Crystal clear that .
Customers are the King and the days of marketer & seller are
gone. Mass is moving to Social networking sites so
companies will also follow where there customers go .


Awareness :- Some organizations actively use social
media in their marketing plan to keep the brand fresh in
customers' and non-customers' minds. Linking with an
organization on a social media site allows the organization to
stay connected with individuals who may or may not be
customers instead of relying on them to initiate a contact
only when they are looking for additional information.

And many more :-----
How organizations use social
media

Among the goals for which social media can be used are:
Customer service, e.g. direct response to customer
complaints
Broadcasting updates, announcements, news, e.g.
additional PR resource
Promotions
Behind the scenes look at the organization
Advertising
Platform for growth
   Easily accessible to anyone with internet access.

   Inexpensive platform for organizations to implement
    marketing campaigns.

   receive direct feedback
Some Famous Faces using Social
Networking Sites

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Social media

  • 1. Social Media And Its Impact on business Presented By: Young bankers Altaf Pavan Abhilash Srinivas Gowrish Haridas
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Classification of Social Media  Internet forums  Weblogs  Social blogs  Microblogging  Wikis  Podcasts  Photographs and Pictures  Videos  Social bookmarking
  • 7. Distinction from industrial media Some of the properties that differentiates social media and industrial media are:  Reach  Accessibility  Usability  Immediacy  Permanence
  • 9. Pizza Hut following Customers by using social networking sites
  • 11. 4 Ways Social Media is Changing Business  1.From ―Large Campaigns‖ to ―Small Acts‖  2. From ―Trying to Sell‖ to ―Making Connections‖  3. From ―Controlling Our Image‖ to ―Being Ourselves‖  4. From ―Hard to Reach‖ to ―Available Everywhere‖
  • 12. 1. From ―Large Campaigns‖ to ―Small Acts‖
  • 13. 2. From ―Trying to Sell‖ to ―Making Connections  In order to change the context of customer relationships from trying to sell to seeking to engage and connect with customers.  companies using various means, including sites like FACEBOOK and TWITTER to socially interact with people.  . Their goal is less about ―selling‖ and more ―engaging‖ — and, as a result, through such engagement people feel more comfortable doing business with those companies.
  • 14.
  • 15.
  • 16.
  • 17. 3. From ―Controlling Our Image‖ to ―Being Ourselves‖
  • 18. 4. From ―Hard to Reach‖ to ―Available Everywhere‖
  • 19. Use of Social Networking sites in Marketing & Management Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Social networking sites have become so popular because of following characteristics :- Social sites are evolving in nature, they change from day to day thanks to the contributions of it’s members – this is why they are so successful. As the platform evolves constantly, so should you approach to using this medium!
  • 20.
  • 21. How Social Network Marketing can grow your business marketing profits? Social Media Marketing create opportunities to: Adds a human element (you) to your business or product Engage with customers directly but informally while hanging out online It is fun and simple to do once you know how Get traffic to your website Create buzz around your website, product or service or brand Create inbound links to your website for the search engine ranking benefit Creates loyalty and trust
  • 22.
  • 23.
  • 24. How to "do" Social Networking? Working your Network There are several things can be done to become more approachable: - Your page is the first thing people see when researching you, so keep it appealing. -Add new content to your page often, giving people a reason to visit regularly. Like all worthwhile business relationships, online networks must be nurtured. Make the effort to do so, and over time you will reap the rewards.
  • 25. Platform for growth Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.
  • 26. Why Social Media Networking ? Popularity :-Social media has been adopted by a critical mass of the population which means it is important for organizations to have a social media presence. Generally, some official presence is better than none even if a specific strategy has not been defined. Advertising :-Social media is an enormous advertising platform. Organizations are able to target individuals based upon specific interests shared on social media. For example, if an individual watches a YouTube video about jogging, a shoe company can serve an ad or a coffee company can target ads to individuals who post that they are tied on social media sites.
  • 27. Customers :- One thing is Crystal clear that . Customers are the King and the days of marketer & seller are gone. Mass is moving to Social networking sites so companies will also follow where there customers go . Awareness :- Some organizations actively use social media in their marketing plan to keep the brand fresh in customers' and non-customers' minds. Linking with an organization on a social media site allows the organization to stay connected with individuals who may or may not be customers instead of relying on them to initiate a contact only when they are looking for additional information. And many more :-----
  • 28. How organizations use social media Among the goals for which social media can be used are: Customer service, e.g. direct response to customer complaints Broadcasting updates, announcements, news, e.g. additional PR resource Promotions Behind the scenes look at the organization Advertising
  • 29.
  • 30. Platform for growth  Easily accessible to anyone with internet access.  Inexpensive platform for organizations to implement marketing campaigns.  receive direct feedback
  • 31. Some Famous Faces using Social Networking Sites