The NFL’s Indianapolis Colts hosted the Tennessee Titans on November 18, 2018 and won in dominant fashion, 38-10. What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG; no activity on Snapchat) and some was exclusive to the platform. Good stuff, Colts!

1. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The NFL’s Indianapolis Colts hosted the Tennessee Titans
on November 18, 2018 and won in dominant fashion, 38-10.
What follows is a curation of their gameday / game week
content. Some if it was posted across channels (FB, Tw, IG;
no activity on Snapchat) and some was exclusive to the
platform. Good stuff, Colts!

2. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A lot going on here with
this Facebook video -
sponsored by Microsoft
Surface (with the tablets
on the desk) clearly
shot in the Huntington
Studio.
It’s recorded live and
invites realtime user
questions to be
addressed on-air.

3. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A common sponsored
feature - the gameday
recipe, here sponsored
by The Glass Barn. Not
a Tasty-style video,
though, but a link to the
recipe on the website,
which has some
questionable display ad
placements, as seen
here.

4. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A solid cross-platform
piece of sponsored
content here posted in
the Friday before the
game - the Fantasy
Flashback Friday, in
partnership with CDW,
which gets logo
placement on the
graphic.

5. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Colts and their
partner Speedway
offered up a
sweepstakes for fans
across digital/social to
win a trip to the Country
Music Hall of Fame,
along with a trip to the
Colts at Titans game -
capturing name, phone
number, email, and opt-
in.

6. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A nice sponsored
infographic centered
around Colts Ring of
Honor inductee Reggie
Wayne, with ‘By The
Numbers,’ brought to
you by the Teachers
Credit Union, posted
across social platforms.

7. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Verizon got branding
and tagged on this
gameday graphic
posted across social
media, and properly
sized for each network

8. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Colts also posted
photos from the game
itself sporadically on
Facebook and
Instagram Stories,
tagged with Verizon and
including a Verizon
logo.

9. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
An example here in just
the Instagram feed itself
- notably not tagged as
a sponsored post, but
with the Verizon logo
clearly visible on the
photo.

10. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Another
gameday
graphic post -
this one
including a logo
for Lucas Oil
(and tagging).
The Colts also
play at Lucas Oil
Stadium.

11. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Colts take
advantage of the
increased attention on
game day with an ‘Item
of the Game’ from their
Colts Pro Shop by Lids.
Notably posted as a
paid partnership, here
on Facebook and a
retweet on Twitter.

12. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Colts went live
for pregame on
Facebook and
Twitter, sponsored
by Kinetico Water
Systems, which
also got a logo bug
on the live feed
itself.

13. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Colts went live
on Facebook and
Twitter after the win,
here with Coach
Reich, with the
salesforce branding
visible on the
backdrop, a nice
boost for their
sponsorship.

14. INDIANAPOLIS COLTS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Looking more at their
Instagram Story for
the day here - we also
got the gameday
inactives, sponsored
by Methodist Sports
Medicine, an easy
and relevant content
partnership.

15. SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
During the game,
the Colts’ IG Story
featured photos
sponsored by
Allegiant [Airlines]
like this, which,
while not readily
apparent, swiped
up to a game
highlight.
INDIANAPOLIS COLTS

16. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Those Instagram
Story pics seen in
the last slide linked
up to a highlight
page like this, with
no additional
Allegiant branding =
but their highlights
page is presented by
Xfinity.
INDIANAPOLIS COLTS

17. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Colts activated
for Salute to Service,
with a donation drive
to USO of Indiana,
hear in partnership
with Vectren.
(Although it
appeared their 2,500
RT goal was a bit
ambitious)
INDIANAPOLIS COLTS

18. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A CR activation here
each game, in
partnership with
Anthem - the
‘Anthem Angel,’ a
feature honoring a
local hero, this week
Bruce Rood.
INDIANAPOLIS COLTS

19. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Perhaps an under-
utilized, easy and
soft way to help a
partner on game day
- the Colts simply
retweeted a
promotional post
from City Barbeque.
INDIANAPOLIS COLTS

20. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Checking out the
Colts Mobile App
now, with title
sponsor Xfinity.
Their app’s videos,
including many
highlights from the
game, include pre-
roll, as well.
INDIANAPOLIS COLTS

21. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Their app also
included an interstitial
ad as seen here, in
this case used to
promote their loyalty
program (and
apparently a bit buggy
aesthetically, but
could have been my
device).
INDIANAPOLIS COLTS

22. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The full app menu
shown here, which
includes an extensive
Fanzone and
additional branding for
Xfinity.
INDIANAPOLIS COLTS

23. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I was surprised to find
that clicking to
purchase single game
tickets in the app took
one outside the app to
an external browser,
as shown here, though
one could manage
their tickets and
account natively in the
app, as the Colts use
Ticketmaster’s SDK.
INDIANAPOLIS COLTS

24. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Colts App has an
inbox, which contains
in-app messages and
any push alerts that
fans either may have
missed or opted out of
receiving.
INDIANAPOLIS COLTS

25. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
An extensive highlight
page, may of which
include ‘True View’ (an
Intel deal) for a 360-
degree view of a play.
INDIANAPOLIS COLTS

26. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Colts are one of a
handful of teams
utilizing Paranoid Fan,
an interactive/social
map; though it is not
quite as active or built
out as it could be.
INDIANAPOLIS COLTS

27. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Forums and message
boards are another
part of the Colts App
Fan Zone, but it takes
you outside, again, via
an external browser.
Interesting to see the
Colts promoting online
message boards on
their site, and they
appear active.
INDIANAPOLIS COLTS

28. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Trying to capitalize:
after completing their
fourth straight win and
riding high, the Colts
sent out a push alert
to their fans on the
app to drive them to
get info on becoming
season ticket holders.
INDIANAPOLIS COLTS

29. =
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
INDIANAPOLIS COLTS
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