Improving your Mobile-Social Interaction - On Facebook & Other Social Networks

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Mobile & Social are a natural fit together, but there are many mistakes you should avoid when you engage in Facebook marketing - especially when it is shown on a mobile phone. Learn about the mistakes you should avoid when marketing and engaging your audience on Facebook mobile and other mobile social networks.

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  • (August 2012) http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
  • In apps and websites
  • Only for m.sites
    Shared from mobile but clicked from desktop…..
    Either always share desktop links, if UA redirection is only one way, or create 2 way redirection
  • Ads, promoted posts and sponsored stories are eligible to show up in News Feed on both desktop and mobile. If you would like more control over ad placement, use Power Editor. 
    Apps can also be promoted and targeted by device.
  • If your FB ad is successful, people will use the FB browser like a mobile browser. Problem is, no matter how many pages deep they are in their engagement with your brand, if they hit the back button, they are back to FB. Over ride this with your own back button – big on the page so they see it. Especially important for shopping portals where there is a lot of looking at end-level then going back to search results
  • FB does not have the Text only button like Safari and not everyone knows how to open a link in Safari.
  • Twitter
    YouTube
    Facebook
    Google+
    Flickr
    LinkedIn
  • (August 2012) http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
  • Improving your Mobile-Social Interaction - On Facebook & Other Social Networks

    1. 1. Avoiding Common Mistakes with Mobile/Social Marketing Cindy Krum, CEO MobileMoxie Zenith, 2014
    2. 2. AKA: Fabulous Mobile FAILS in FB (and Other Social Networks) Cindy Krum, CEO MobileMoxie Zenith 2014
    3. 3. www.MobileMoxie.com 3 Cindy Krum CEO & Founder cindy@MobileMoxie.com Skype/Twitter: Suzzicks
    4. 4. Just In Case….
    5. 5. Social/Mobile Goals Conversations are Trying to: – Engage – Inform – Coordinate – Convince – Sell Targets Could Be: – Customers – Potential Customers – Employees – Socio-Political Bodies – Detractors The Difference with Mobile is:
    6. 6. Mobile IS Social (It Really Always has Been)
    7. 7. Don’t Be Too Invasive • Phones are the most personal device • Know more than you show • Capitalize on your audience intelligence with tact and diplomacy
    8. 8. Biggest Mobile Social Media Outlets
    9. 9. Lots Have More than 50% Mobile Traffic
    10. 10. Core Concept: Mobile Landing Pages Must Always Be Fast & Easy
    11. 11. Other Core Concepts • All Social Apps that Show Web Links BECOME Mobile Browsers when Links are Clicked • Social Communication Moves Between Web and Apps Often • Most Users Don’t Know the Difference Between Mobile Web and Mobile Apps or Between Ads, Promoted Posts & Regular Posts • Mobile Habits Vary from Person to Person • Lack of Planning & Testing for Mobile Social is the Biggest Problem
    12. 12. Now On to the Fabulous #Fails! (Example Time!)
    13. 13. Forgetting Share Buttons on the Mobile Site • People Who Might Forget These: – Mobile Designers – Mobilization Platforms – You & Your Team
    14. 14. Broken Share Buttons
    15. 15. Small Tap-Targets I don’t even have fat fingers!
    16. 16. Not Sharing the Canonical Link • Shared from Mobile….
    17. 17. (Mobile site on a desktop = bad user experience) Twitter Link Clicked from Desktop….goes to the m.DOT site Not Sharing the Canonical Link
    18. 18. Missing Landing Page Functionality The JavaScript that controls these buttons does not work in the Facebook App. Clicking on the Ad gets you to a tool that is broken.
    19. 19. Not Using Power Editor To Stop Stuff Like That
    20. 20. Not Including a Big Back Button on the Mobile Site
    21. 21. Assuming Reader View in FB If it is the Only Option, Encourage this Instead!
    22. 22. Un-Closable Screen Takeovers/ Pop-ups
    23. 23. Assuming Landscape View in FB No-Worky In FB
    24. 24. NOTE: Landscape is OK in Twitter
    25. 25. Mobile FB Advertising w/o a Mobile Site
    26. 26. Mobile Redirection Misses FB Browser There is a mobile page, but this is not it. The redirection is not catching Facebook as a mobile browser.
    27. 27. Mobile Redirection Misses FB Browser This is the mobile page on m.nylabone.com. It has user- agent detection and redirection that should be updated.
    28. 28. Missing Landing Pages/Meaningless Redirects DUDE!!!DUDE!!! Where isWhere is Crash ‘nCrash ‘n Burn !?!?!?Burn !?!?!? !! I wantedI wanted to play ato play a FreeFree DestructioDestructio n Game!n Game! &*^&%&*^&% %#@!#@)*!%#@!#@)*! ~&&^$@##~&&^$@## $$^$$^ DUDE!!!DUDE!!! Where isWhere is Crash ‘nCrash ‘n Burn !?!?!?Burn !?!?!? !! I wantedI wanted to play ato play a FreeFree DestructioDestructio n Game!n Game! &*^&%&*^&% %#@!#@)*!%#@!#@)*! ~&&^$@##~&&^$@## $$^$$^
    29. 29. 404 Landing Pages In FB
    30. 30. Not Using the API’s
    31. 31. Forgetting About Tablets
    32. 32. Forgetting About TVs
    33. 33. Key Takeaways • Test Interaction with Devices – On Phones – On Tablets – iOS & Android – Landscape & Portrait – Completing the Call to Action AND………
    34. 34. Key Takeaways • Test Interaction with Devices – On Phones – On Tablets – iOS & Android – Landscape & Portrait – Completing the Call to Action • Check Redirects/Responsive Design • Check Content – Make Buttons Big Enough – Make Landing Pages Super Fast – Have a Meaningful Call to Action – All the Functionality is Working
    35. 35. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 2 Months Free MobileMoxie Tools with This Promo Code: ZENITH2014 www.mobilemoxie.com/register For More Info:

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