Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mobile SEO GeekOut
CINDY KRUM
MOBILEMOXIE
MOZCON 2014
Mobile
Stuff!
Mobile Out-Pacing Desktop
Expand Your Appeal
BS Stats on Mobile & Apps
Your Smartphone is
OBVIOUSLY not
making you
smarter!!!
How Are Mobile Rankings Different?
Less Room Above the Fold
2 2
How Are Mobile Rankings Different?
Expandable Sub-Links
How Are Mobile Rankings Different?
PPC has More Impact on SERP
How Are Mobile Rankings Different?
More Universals (Esp. Images)
How Are Mobile Rankings Different?
More Local Influence
How Are Mobile Rankings Different?
Some Mobile & Skip-Redirect Links
How Are Mobile Rankings Different?
More Knowledge Graph
Activity
Trusted
Sources
How Are Mobile Rankings Different?
Micro-Formats More Important
What About Tablets?
What About Tablets?
How is Mobile SEO Different?
Mobile SEO Ranking Factors
MULTIPLE URL MOBILE
75%
10%
10%
5%
Impact On Rankings
Relationship to
Desktop
Schema & Markup
P...
The Secret Under-Belly of Mobile SEO
◦Crawler Confusion
◦Inefficient Crawls
◦Additional Domain Errors
◦Problematic Indexing
The Secret Under-Belly of Mobile SEO
◦Less About Rankings
(per se)
◦More About Successful
Traffic & Interaction
mDot Site SEO
‘m.’ and ‘www.’
Urls with User-
Agent Detection
& Redirection and
Bi-Directional
Annotation
mDot Site SEO
Desktop Pages:
Rel=Alternate to the
Mobile Pages
Mobile Pages:
Rel=Canonical to the
Mobile Pages
Selective Serving Site SEO
One Url With 2
or More HTML
Page Variations,
Sent by the
Server
Responsive Design Site SEO
One Url with
Multiple
Styling
Options
Based on
Screen Width
The Low-Down on Mobilization Platforms
The Low-Down on Mobilization Platforms
Google Likes Responsive
Google Likes Responsive
Google Likes Responsive
Here is the Problem
Responsive Design Tends to be Slow
But….
Google Prefers
Responsive Design
But…
Google Prefers Fast
Mobile Pages
Slow is Always Bad in Mobile
Hurts
Crawl
Efficiency
Fewer
Pages are
Indexed
Slows
the
Crawler
High Mobile
Bounces
High Sit...
Knowing When to Choose Responsive
Easier Harder
So How Do you
Minimize Page Speed?
Design for Mobile First
Remove Unnecessary Code
Tool: Google PageSpeed Chrome Plugin
Minimize File Size – CSS, HTML, JS
Compress
Minimize File Size – Images
Winner!Winner!
Consolidate Round Trip Requests
Optimize Load Order
1. Inline JS and CSS for
above the fold content
2. External CSS Calls
3. External JS Calls
4. Defer or...
Set Up HTTP Headers Correctly
◦Proxy & Browser
Caching
◦Varies: User-Agent
Browser & Proxie Caching
BROWSER CACHING
PROXY CACHING
Understanding Varies: User-Agent
• Great for ALL Sites with
Mobile Content
• Impacts CDN Caching
Multiple Urls
Redirection...
Optimizing UX
Optimizing UX
Single Page Mobile
Site Architecture?
OMG – it’s like a
Flash site back in
The Day! Maybe
that guy can help!
Maximizing Social
Maximizing Social
Hummingbird & Voice Search
oGoogle Has been Investing
in Voice Search for Years
oGoogle believes people
search for answers...
Schema, Knowledge Graph & Entity Search
Importance of Google Now
oLocation Relevant
& Synced Cross
Device
oCombs Searches,
Social, Calendar &
Email to Anticipate
...
Wearables Are Mobile Too
Mobile SEO Geekout: Learn what to do and how to plan for mobile search
Mobile SEO Geekout: Learn what to do and how to plan for mobile search
Mobile SEO Geekout: Learn what to do and how to plan for mobile search
Mobile SEO Geekout: Learn what to do and how to plan for mobile search
Mobile SEO Geekout: Learn what to do and how to plan for mobile search
Upcoming SlideShare
Loading in …5
×

of

Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 1 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 2 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 3 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 4 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 5 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 6 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 7 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 8 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 9 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 10 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 11 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 12 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 13 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 14 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 15 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 16 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 17 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 18 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 19 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 20 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 21 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 22 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 23 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 24 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 25 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 26 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 27 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 28 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 29 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 30 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 31 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 32 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 33 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 34 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 35 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 36 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 37 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 38 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 39 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 40 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 41 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 42 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 43 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 44 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 45 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 46 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 47 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 48 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 49 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 50 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 51 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 52 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 53 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 54 Mobile SEO Geekout: Learn what to do and how to plan for mobile search Slide 55
Upcoming SlideShare
Past, Present, Future of APIS
Next
Download to read offline and view in fullscreen.

2 Likes

Share

Download to read offline

Mobile SEO Geekout: Learn what to do and how to plan for mobile search

Download to read offline

This presentation outlines what you need to know to achieve mobile SEO success - Ranking well and Driving successful Google mobile traffic for phones and tablets. Cindy Krum, CEO of MobileMoxie originally presented this at #MozCon 2014 in front of an audience of 1,300 peers.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Mobile SEO Geekout: Learn what to do and how to plan for mobile search

  1. 1. Mobile SEO GeekOut CINDY KRUM MOBILEMOXIE MOZCON 2014
  2. 2. Mobile Stuff!
  3. 3. Mobile Out-Pacing Desktop
  4. 4. Expand Your Appeal
  5. 5. BS Stats on Mobile & Apps Your Smartphone is OBVIOUSLY not making you smarter!!!
  6. 6. How Are Mobile Rankings Different? Less Room Above the Fold 2 2
  7. 7. How Are Mobile Rankings Different? Expandable Sub-Links
  8. 8. How Are Mobile Rankings Different? PPC has More Impact on SERP
  9. 9. How Are Mobile Rankings Different? More Universals (Esp. Images)
  10. 10. How Are Mobile Rankings Different? More Local Influence
  11. 11. How Are Mobile Rankings Different? Some Mobile & Skip-Redirect Links
  12. 12. How Are Mobile Rankings Different? More Knowledge Graph Activity Trusted Sources
  13. 13. How Are Mobile Rankings Different? Micro-Formats More Important
  14. 14. What About Tablets?
  15. 15. What About Tablets?
  16. 16. How is Mobile SEO Different?
  17. 17. Mobile SEO Ranking Factors MULTIPLE URL MOBILE 75% 10% 10% 5% Impact On Rankings Relationship to Desktop Schema & Markup Page Speed Other SINGLE URL MOBILE 75% 10% 10% 5% Impact On Ranking Normal Stuff Schema & Markup Page Speed Other
  18. 18. The Secret Under-Belly of Mobile SEO ◦Crawler Confusion ◦Inefficient Crawls ◦Additional Domain Errors ◦Problematic Indexing
  19. 19. The Secret Under-Belly of Mobile SEO ◦Less About Rankings (per se) ◦More About Successful Traffic & Interaction
  20. 20. mDot Site SEO ‘m.’ and ‘www.’ Urls with User- Agent Detection & Redirection and Bi-Directional Annotation
  21. 21. mDot Site SEO Desktop Pages: Rel=Alternate to the Mobile Pages Mobile Pages: Rel=Canonical to the Mobile Pages
  22. 22. Selective Serving Site SEO One Url With 2 or More HTML Page Variations, Sent by the Server
  23. 23. Responsive Design Site SEO One Url with Multiple Styling Options Based on Screen Width
  24. 24. The Low-Down on Mobilization Platforms
  25. 25. The Low-Down on Mobilization Platforms
  26. 26. Google Likes Responsive
  27. 27. Google Likes Responsive
  28. 28. Google Likes Responsive
  29. 29. Here is the Problem
  30. 30. Responsive Design Tends to be Slow But…. Google Prefers Responsive Design But… Google Prefers Fast Mobile Pages
  31. 31. Slow is Always Bad in Mobile Hurts Crawl Efficiency Fewer Pages are Indexed Slows the Crawler High Mobile Bounces High Site Abandonment Hurts UX
  32. 32. Knowing When to Choose Responsive Easier Harder
  33. 33. So How Do you Minimize Page Speed?
  34. 34. Design for Mobile First
  35. 35. Remove Unnecessary Code Tool: Google PageSpeed Chrome Plugin
  36. 36. Minimize File Size – CSS, HTML, JS Compress
  37. 37. Minimize File Size – Images Winner!Winner!
  38. 38. Consolidate Round Trip Requests
  39. 39. Optimize Load Order 1. Inline JS and CSS for above the fold content 2. External CSS Calls 3. External JS Calls 4. Defer or asynchronously load JS content below the fold
  40. 40. Set Up HTTP Headers Correctly ◦Proxy & Browser Caching ◦Varies: User-Agent
  41. 41. Browser & Proxie Caching BROWSER CACHING PROXY CACHING
  42. 42. Understanding Varies: User-Agent • Great for ALL Sites with Mobile Content • Impacts CDN Caching Multiple Urls Redirection to ‘m.’ Bi-Directional Annotation One Url Responsive Design Selective Serving HTTP Header ‘varies: user-agent’’
  43. 43. Optimizing UX
  44. 44. Optimizing UX Single Page Mobile Site Architecture? OMG – it’s like a Flash site back in The Day! Maybe that guy can help!
  45. 45. Maximizing Social
  46. 46. Maximizing Social
  47. 47. Hummingbird & Voice Search oGoogle Has been Investing in Voice Search for Years oGoogle believes people search for answers – not Websites. oVoice Search Enables More Searches & More Devices
  48. 48. Schema, Knowledge Graph & Entity Search
  49. 49. Importance of Google Now oLocation Relevant & Synced Cross Device oCombs Searches, Social, Calendar & Email to Anticipate Needs
  50. 50. Wearables Are Mobile Too
  • leonardpham

    Nov. 6, 2016
  • chapter42

    Oct. 26, 2016

This presentation outlines what you need to know to achieve mobile SEO success - Ranking well and Driving successful Google mobile traffic for phones and tablets. Cindy Krum, CEO of MobileMoxie originally presented this at #MozCon 2014 in front of an audience of 1,300 peers.

Views

Total views

1,804

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

8

Shares

0

Comments

0

Likes

2

×