Design Portfolio

1. Take a look at my designs…
Suzie Johnson
13A Final Portfolio

2. Intro…
Check out some of my latest work and
see why you need me to work for you on
your next design project!

3. 12B Magazine Spread

4. 4A Tasteful
Typography

5. 5A Event Flier
21. MAY. 2016
ONE DAY
#withoutshoes
Today is one day without
shoes. Instagram your bare
feet with the hashtag
#withoutshoes
to give a pair of new
shoes to a child in need
TOMS

6. 8A Social Media Marketing
They use the focus of 80% of women’s negative body talk is
about themselves and want to change that by encourage
women to tweet positively about them selves using the
Hashtag #speakiingBeautiful. They have lots of positive
videos mixed in with some adds like these. Right now
Twitter is there major focus out of all the platforms. It
seems to be the most stand out to reach a larger audience.
FACEBOOK
TWITTER
INSTAGRAM
“ April showers shouldn't mean frizz. Use moisture to your
advantage with New Dove Quench Absolute treatment system.”
This is from their Facebook page in April. Advertises there
product but also encourages to love yourself and those curls.
Most of there adds are also directed to something that is going
on in the real world right now for example the month April or
Mothers day lots of connections.
They use their Instagram to share peoples personal story’s of finding there own beauty or becoming comfortable with them
selves. They share the fact that everyone is beautiful and not edit or change the true beauty of women. The also feel the feed
with motivating and inspiring words.
DoveSOCIAL MEDIA PROJECT
Suzie Johnson
June 1st
, 2016
DOVE OVERVIEW
ABSTRACT
SOCIAL MEDIA PLATFORM
For dove there large social media push came in 2012 when they launched their beautiful
women campaign. The company noticed that there was lot of negative body attention in the
media and a lot towards women. The company decided to change that idea by launching 3
different app all focused toward the positivity of women and their natural beauty. With the
launch of the apps their fan base grew by 75% and their members grew by 61,255 in that
time. They now launch new pushes toward more specific areas of women to share the idea of
speaking beautiful.
Dove continues to push their social media growth buy using lots of different platforms
including, Twitter, Instagram, Facebook and Pintrest. This use of images of their product
and naturally looking women has really grown their brand name and what they stand for.
Right now Dove is really using twitter to encourage #SpeakingBeautiful. Dove has its own
team of Marketing and social media experts that have created not only a change with in
Dove but in the world.
Current Social Media Platforms
that are run by Dove include:
• Facebook
• Twitter
• Instagram
• Pinterest
Platforms that dove is on by not
run by Dove
• Google Plus
• Youtube
• Promotional blogs
• Lots of others…
PINTREST
On Pintrest they have 15 boards
that can relate to lots of people
and focus on the positivity of life
not just womens beauty.
Although of course, that’s mixed
in a little too.
A few of the boards have names
like….
Caring Words to Live by
And
Finishing Touches.
There is a lot more gender
neutral ads and gives dove a
more board consumer front.
SCORCES
IMAGES :
https://www.pinterest.com/dove/
https://www.instagram.com/dove/
https://twitter.com/Dove/
https://www.facebook.com/DoveUS/?brand_red
ir=21435141328
INFORMATION:
http://www.memacogilvy.com/casestudy/dove/
http://www.dove.us/speakbeautifuleffect.aspx

7. 11A Web Page Layout

8. 6A Slide
Design
DON’T
Multi Task
DON’T
Push back
USE
Open ended questions
GO
with the flow
DON’T repeat yourself
DO
Listen
BE
Brief

9. 10A Movie Poster

10. 9A Photographic Study

11. Call to action…
You need my eye for design on
your next Project.