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Dossier presentation
Mariona Soler. Founder & CEO
She was born on the 25th of October of 1966 in Barcelona, Spain.
1987 - Graduated in Interior Design from the SchoolElisavaBarcelona, Spain.
1988-1994 - Works with the architectsJoan Rodón,Alfred Arribas,Gabriel OrdeigatSanta & Cole, with
Jordi Parcerisasand as a kitchen designer forBulthaupin Spain.
1995 - FoundsMariona Soler: Interior Architecture projects for homes and fairs.
2010 - Foundsvida+facil: Innovative social projects to facilitate the lives of people, committed to social,
economic and environmental development. Collaboration and replicability are our differential values.
Partners
Guillem TriusPhoto Journalist
Albert CampsArchitect, specialized in Bio architecture.
Marc Prades, Civil Engineer and Entrepreneur.
Contact
Albert Camps
Ausiàs Marc 25, 2º 2ª
08010 Barcelona, España.
M. 0034 606 871 072
Mariona Soler
8A Chamberlain Street.
NW1 8XB London
United Kingdom
M. 0044 (0) 7424 597 469
Email: info@vidamesfacil.com
Web:www.vidamesfacil.com
Facebook:vida+facil
Twitter: @vidamesfacil
www.vidamesfacil.com
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Own projects
Cloud Housing - habitat for sustainable living
Habitable - social prevention project for the middle class
Rizoma C@ffee - socio-professional reinsertion project for people without resources, partnership with Anita
García,alehop!
Shared projects
Okobici (Spanish partner with Snark in Eco Innovation)
L'illa dels 3 horts (partner with alehop! in Pla Buits)
Awards
2014/ pre-selected in Ain’t no need/ Social Lab, Bogotá, Colombia.
2013/ 1st prize/ Ajuntament de Barcelona-La casa de les idees/Barcelona, Spain.
2013/ 1st prize/ Ajuntament de Barcelona- Pla Buits /l'illa dels 3 horts./ Barcelona, Spain.
2013/ 1st prize/Ecotendències, Cosmo Caixa. Barcelona, Spain.
2012/ finalist in the category of Innovation-Company /BaM./Cloud Housing./ Barcelona, Spain.
2012/ 1st prize/Rena-Co/Auletta./Le nostre idee cercano casa qui!./ Auletta, Italy.
2011/ 1st prize category Eco-entrepreneurs/Global Eco Forum./Pechakucha Eco: viva la diversidad a lo
sostenible/ Barcelona, Spain.
Other awards
2014 / International Public Award of urbanism and architecture landscaping: Civic center in Medellin,
Colombia.
2012/One prize/Can Batlló/ Barcelona, Spain.
2011/ Habitat sostenible/Dropblock/ Vallecas, Spain.
2011/Barcelona consensus/Beca para la innovación en modelos socio económicos/ Barcelona, Spain.
Presentations/Talks
2015/ II Foro Internacional de Innovación Social, Valencia, Spain
2015/VIII Jornada Anual del Instituto de Innovación Social Colaborativa/ Barcelona, Spain.
2014/G21 Swisstainability Forum/ Lousanne, Switzerland.
2013/ AUS/Fira d'alternatives per a l'accès a l'habitatge./ Barcelona, Spain.
2013/Nova/ ciclo“Topies”/ Barcelona, Spain.
2013/ UOC (Universitat Oberta de Catalunya)/ III Encuentro Empresa Social MBA/ Barcelona, Spain.
2012/Ecotendències “Cosmo Caixa” en la jornada “idea”./ Barcelona, Spain.
2012/Congreso SPREAD 2012/ /Models of sustainable living by 2050/Brusels, Belgium.
2012/ Elita Festival/Reality Sharing: la condivisione ecologica, economica, divergente./ Milán. Italy.
2012/ l'Esmorzar d'Acció 21/Repensem l'espai on vivim./ Barcelona, Spain
2012/ Agenda 21/ 1a trobada de la Plataforma de vida+facil i el model Cloudhousing/ Barcelona., Spain.
2012/BaM 2012 Congreso de Bioarquitectura Mediterranea/ Barcelona, Spain.
2012/Uvic Idea-Crea./Apendre a Empendre. Vic, Spain.
2011/ Expert Workshop for the Spread Project / Roadmap 2012-2050 Strategic Actions. Barcelona, Spain.
Press
www.vidamesfacil.com
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2015/ JLL/ Ha llegado el momento de compartir vivienda
2015/ Consumo colaborativo/ Cloud Housing: o consumo colaborativo na habitação 2015/ articulos clave/ Cloud Housing, la vivienda al servicio de las personas
2015/Agenda Inmobiliaria tv/ España: ‘Cloud Housing’: la economía colaborativa también se puede aplicar
a la vivienda
2015/Yup home/ ´Cloud Housing´, un modelo muy comunitario para nuestras viviendas
2015/ Les cles du midi/ Logement alternatif en Espagne : Lesclesdumidi.com la mode du cloud housing
2015/ Se Loger/L'Espagne à l'heure du logement sans loyer
2015/ Catalunya radio/ Els defensors de la Tribu(Radio)
2015/ La Xarxa/ Cinc centims(Radio)
2015/ El Mundo/ Compartir es ….vivienda
2015/ El blog de Anida/ Cloud Housing: el consumo colaborativo llega a la vivienda
2015/ 20 minutos/ ‘Cloud Housing’: la economía colaborativa también se puede aplicar a la vivienda
2015/ Diari Ara/ Empresaris que innoven per millorar la societat
2015/ Pisos/ El cloudhousing impone el pago por uso
2014/ Le Courrier Méditerranéen/ e logement sans crédit ni loyer
2014/ La vie immo/Le logement sans loyer, une pratique en vogue en Espagne
2014/ Albert Camps/ Cloud Housing is born a new wai of living.
2014/ Api noticias/Cloud Housing: una nueva alternativa al alquiler y a la propiedad.
2014/ El Mundo/El “Cloud Housing” pide turno.
2014/ Btv/Es donen a conèixer els projectes guanyadors del pla Buits.
2014/ L'Independent de Gràcia/Cloud housing, alternativa al model d'habitatge.
2013/ L’immobelier 100% entre particuliers/Avec la crise du logement, les Espagnols se tournent vers
l’habitat coopératif
2013/ Youphill/Le "cloud housing" en Espagne, logement alternatif en temps de crise
2013/ Info Immo/ Le Cloud Housing, la nouvelle tendance espagnole
2013/ Collective logement/Avec le «cloud housing», l’Espagne tente de réinventer le logement
2013/ El 3/L’illa dels tres horts es presenta a Font de la Guatlla.
2013/ El 3/Una plaça cívica a Sants i un hort social a Font de la Guatlla guanyen el Pla Buits.
2013/ El País/A salvo de hipotecas.
2013/ Slate.fr/Avec le Cloud Housing l'Espagne tente de réinventer le logement.
2013/ La Vanguardia/Ni inquilino ni propietario, usuario.
2013/ Vivir low coast/El Cloud Housing se presenta en nuestros hogares.
2013/ Sesión de control/Repensar la vivienda.
2012/Compromís ciutadà per la sostenibilitat 2012-2022, Pag. 23 y 30
2012/ BaM/Crónica entrega premios BaM12
2012/ BaM/Cerimonia Premio BaM
2012/ Imma Tortajada/Cloudhousing: más allá de la hipoteca y el alquiler.
2012/ Rena/Co/Auletta: Esiti
2012/ Rena/ Co/Auletta Presentate al pubblico le 5 proposte finaliste.
2012/ Rena/ Co/Auletta: Perchè CO/A è diverso.
2012/ Rena/Co/Auletta: Quando cambiare un territorio...si può fare.
2012/ Vida sostenible/Cloudhousing: una sortida sostenible a la crisi de l’habitatge.
2011/ El blog alternativo/Cloud Housing una alternativa para el mercado de la vivienda, el futuro esta en
compartir.
www.vidamesfacil.com
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2011/ La ciudad viva/ De cohabitar y otras mezclas transitorias.
2011/ Vale De Oro/vida+facil, una solución alternativa para la vivienda
Publications
2012/Diseño sostenible en prisión.
2012/vida+facil en la presentación del Balance Social de la Red de Economía Solidaria (XES).
2012/Agricultura social en huertos urbanos.
2012/1er Aniversario del Bloc Onze de Can Batlló: nuevos espacios, nuevas sociedades.
2012/1er día del workshop en Co/Auletta.
2012/Intervención de Gianni Pitella en Co/Auletta.
2012/Segundo día del workshop en Co/Auletta.
2012/Momentos intensos en Co/Auletta.
2012/Co/Auletta en imágenes.
2012/vida+facil participa en el workshop del concurso Co/Auletta “Le tue idee abitano qui.
2012/vida+facil participa en el concurso co/Auletta.
2011/Proyectos con Futuro: Cal Dot – La casa Natural.
2011/STUDIO publica un artículo sobre el Cloud Housing de vida+facil2011/El Cloud Housing tiene futuro.
Collaborators
Rosó Soler, Arte y diseño.
Valentina Thorner da Cruz, Minimalist, writer and workshop facilitator.Valedeoro.
Eduard LlobetIndustrial Engineer, Professor of Marketing in ESADE Business Schol.
Alessandra Graziani, Architect.
Agenda 21, Barcelona, Spain.
Marifé Bellaubí, Yago Sarri, Nacho Ferrer,Untaller.
Juan Ruzafa, Technical Engineer in Telecommunications and IT Projects.
Rafel Castells, Biologist
Imma Tortajada, Journalist and corporate communication.
Jean Routchenko, Desarrollo Estratégico y Organizacional.
Anita García, Co-diseño sostenible,alehop!.
Julien Schmitt & Daniel Muig,Eticus.
Albert Sagrera y Luca Volpi,Societat Orgànica.
Natalia Rico, Architect
Laura Soler, Engineer agronomist and nutritionist.Nutrición sin fronteras.
Jordi Parcerisas, Architect.
Ramon Calonge,Architect.
Oriol Muntaner,Poma Arquitectura
Manel Font,Ecohortus
Mariona Prat,Equip Trama
Angela Matasanz & Carolina Madruga,Urbanismo urgente
La Col, Architecture
Lluïsa Cortada, Consultant in board and team management, innovation and change in organizations’
development.
Mª José Cerezo, Consultant in International Trade, International Cooperation and Strategic Development.
Maria García & Gonzalo Navarrete, Architect and founder as Improvistos
www.vidamesfacil.com
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Imma Jansana, Architect Jansana de la Villa de Paww
Maria Soledad Riestra. Consultant of Organizational Development and Sustainability. Human Capital
Solutions.
Andreu Quintana.Economist and Life Coaching.
Adriana Clivillé.Consultant in corporate communications, social media and digital marketing
Supports
Institutional:
vida+facil company "signing Agenda 21".
Universidad Politécnica de Madrid. abio.upm. Beatriz Carballal Rivella. Barcelona, may 2011. Barcelona
City Council, environment and urban services, environmental education. Miquel Reñé Garaboa and
Secretary of the Municipal Council of environment sustainability. Barcelona, November 17, 2011.
Business:
The organic society, Gerardo Wadel, partner and founder. Barcelona, November 17 2011.
Barcelonya, Heloyse Buckland, Founder. Barcelona, November 18, 2011.
www.vidamesfacil.com
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● How did Cloud Housing emerge?
Reading a book on the G8 made me more aware of how our current industrial society works and I thought
that while there are many developments in housing and other areas of our daily life, they are struggling to
reach the end user and so I wondered how I could make them more accessible in order to improve the lives
of people.
We are living in the era of communication and networking, and I realized that the most common need we all
have is to have a place to live and so the idea of Cloud Housing, a model for sustainable habitat and a
facilitator for the paradigm shift was born.
Cloud Housing is a new concept that promotes flexibility to approach real-estate market to people needs
finding a sustainable solution about the housing crisis. The CH key point is the restoration of existing
buildings to combine apartments, common spaces and services for users with a pay per use model,
creating life places (buildings, neighborhoods, communities) that work as linked collaborative economies
and societies, where its members may provide and benefit from these resources. The common spaces
acquire a special relevance being designed to adapt private, common and public activities to real needs.
This is why the community participates in the specific design and program definition and has its own
management, maintenance and finance tools.
● The organization of the building is based on three concepts:
Residence spaces :
They adapt to the needs of people during their lifetime.
The common areas:
They differ in two, some are only for residents, who can develop different activities, like tending to the
garden, sunbathing, having meals outdoors, washing ... They facilitate sociability and collaboration.
The other common public spaces respond to the needs of the CH users’ partners. People from the
neighborhood, the city or other countries, who are not residents but can benefit from the facilities of the
public spaces
Infrastructure:
Services include energy, water, cleaning, recycling, storage for the buying club. There could also be DIY
activities such as small repairs, furniture assembly, bicycle maintenance, arranging parties and
celebrations…
Thus CH integrates everything that is necessary for our daily family and professional life activity. The
networking within the building and with other buildings offers the facility to be connected and to perform
our daily activities in a more sustainable and effective way.
The CH is a model of social development and not just a building for living, promotes environmental
sustainability and maximizes the resources.
● What makes it different from other models is:
An investor who is committed to innovation and is socially responsible.
A managerin the building, who coordinates the maintenance and the common aspects of the building.
Pay for use, people are neither tenants nor owners, are users.
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Replicableas a global network of buildings throughout the territory.
All of this certified under the brand Cloud Housing for an easier life.
● We have 6 key players in its development:
CH Platform.(www.cloudhousing.org)
This is the network of professionals in charge of managing all the knowledge related to the development of
the model. This platform is the place par excellence of communication that enables the exchange of
experience, the detection of new solutions and models of social housing innovation, etc..
The investor
The investor contributes to an engine for the progress or society. The investment can also improve the
quality of management and hence the profitability of properties in the short, medium and long term.
The manager
CH involves a qualitative way of management, based on people and the adaptation of social innovation
solutions to the specific context of each community and building.
Local Agency (for ex. Agenda 21)
A local agency, formed by people with professional qualifications in the subject of sustainable development
and knowledge of the local context of the buildings involved, has a role in facilitating the progressive
integration of the Cloud Housing model.
Providers
They find a new channel to distribute their services or products. Procurement or purchases in bulk can help
to set new commercial relationships with regular and consistent customers. It can also simplify certain
comunal tasks such as maintenance or administrative management.
User
The user benefits from services and housing appropriate and adaptable to their needs and possibilities.
The user may be involved in different initiatives of social housing innovation.
● Who are the potential investors?.
Public administrations, responding to the citizens’ needs for affordable and sustainable housing
Financial Institutions
As a way to make use of the empty buildings that are part of their active whilst investing in a project with
RSC
Foundations and ONG, CH can help them in developing their projects, like helping people disadvantaged
by poverty or natural disasters.
Leaseholders CH helps with the maintenance of the building whilst making disused spaces profitable.
Society is prepared for this paradigm shift and Cloud Housing adapts as life is changing.
Mariona Soler
Founder of vida+facil and creator of Cloud Housing.
Barcelona, June 2016.
www.vidamesfacil.com
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