Customers shopping at farmers markets and farm stands receive matching dollars in the form of tokens or coupons, for the amount of federal benefits they spend at the market.
Triple bounce effect Nourishes neighborhoods.
Every $10,000 allocated to double vouchers in any one market could reach 100 recipients, providing additional spending of $100 ($200 when matched with SNAP USDA funds), or $20 a week for 10 week farmers market season. Averaged cost per pound of fresh fruits and vegetables is $1.25/lb. Resulting in 160 lbs of produce consumed per family throughout the10 week market cycle or 16 lbs/wk.
2007- 2008 increase from outreach ($500 to $3000), and 2008 to 2009 increase from DVCP, to $22000
Boston per market. In some places where SNAP redemption was very low, the DVCP brought in $200 - $250 SNAP dollars to the market, translating in $400 to $500 in brand new revenue with the DVCP if it’s a 1 to 1 match.
We developed the DVCP so that each of our partner organizations had flexibility in making their program site specific and market specific, so each one of our partners administers their DVCP in a unique way, whether through the marketing of it (Fresh Bucks, Bounty Bucks, Double Up, Link Up) or through the dollar amount matched and the market day procedures. Many markets match up to $10 or $15 per customer per day, many use a token system, some use a chit system. The variations in the match and the administration of it vary depending on market size and number of customers, as well as program mgt capacity and the amount of DVCP funding. What does stay consistent is the program vision, and the data collection that supports that vision.
Incentive Program - EBT & Farmers Markets
Double Value Coupon Program
Doubles the sale of locally grown, fresh foods
(may include fruits, vegetables, dairy, meats,
herbs, honey and grains depending on the
program) for customers who utilize their
federal food benefits.
• These benefits include
– WIC fresh fruit and veggie vouchers
– Farmers’ Market Promotion Program
(WIC and Senior)
– Supplemental Security
What is the purpose of the Incentive?
• The incentive program provides a triple
bounce—serving customer, vendor and
Customers get: twice as much fresh produce,
improving family health
Farmers get: a new customer base and more
revenue per transaction
Neighborhoods get: thriving markets that better
serve the broader community.
FROM FARM TO FAMILY
TRANSLATINGEBT SALES TOFAMILYIMPACT
16,000 lbs, or 8
tons of produce to
market for food
200 lbs of produce for
80 families, or 2
servings of local fruits
and vegetables per
family of three for 20
$20K to farmers
**Based on 10 Week Market Example, and
at average price per pound of $1.25
We’ve seen this program
INCENTIVE PROGRAMS WORK
Rhode Island Holyoke Chicago Boston
UNDERSERVED COMMUNITY RESIDENTS OF DIVERSE
ETHNICITY HAVE RESPONDED TO AFFORDABILITY
How does it work on market day?
• Each market has established its own
procedures but generally:
• Eligible customers arrive at the market and visit the
DVCP booth to receive their incentive
• Staff either scan SNAP card or stamp FMNP voucher
• Staff provide incentive in the form of coupons or
• Customer shops at eligible vendors utilizing both the
federal dollars and incentive dollars
• Farmers turn in coupons/tokens to
DVCP staff at the end of market day
• Staff mail a check to farmers for their
total incentive sales
What happens “behind the scenes”?
• Training: making sure each vendor
understands the program and their
eligibility to participate
• Outreach: spreading the word via
customers, partners, fliers, etc.
• Accounting: tracking of disbursements,
redemption and cutting checks to
• Data: building the case for program
sustainability through tracking farmer
revenue and redemption of benefits
How can we build on this?
• Expanded DVCP: Leveraging further diversified funding;
affecting more communities
• Nourished Neighborhood Incubators: Integrating affordable
access to fresh food with diverse resources (social services,
local businesses, community services) in safe public spaces.
• Fruit and Veggie Rx: providing community members with
healthy food resources and monitoring the effect on individual