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Soupoftheday-qos ateneosebp


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Soup of the Day Best Practices

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  1. 1. Mary Jean Netario - Cruz April 17, 2010 Best Practices in SOCIAL ENTREPRENEURSHIP Ateneo School of Government
  2. 2. catalyze a movement for sustainable livelihood on agribusiness & at the same time engages student participants of Xavier University's Student Entrepreneurship Program (SEP) by training them into becoming Social Entrepreneurs “ Soup of the day is not all about soup” It is Theory and apprenticeship in one
  3. 3. Tell me and I may forget But INVOLVE me and I will understand show me and I may remember
  4. 4. EAT soup, FEED communities, feed a HEALTHY nation
  5. 5. EAT soup <ul><li>Soup is a symbol of nourishing food for children, sick people, elderly, </li></ul><ul><li>Athletes and for anyone who wanted to eat complete healthy food! </li></ul><ul><li>Soup is a Universal symbol that addresses hunger, </li></ul><ul><ul><li>Physical </li></ul></ul><ul><ul><li>Physiological </li></ul></ul><ul><ul><ul><li>Food security </li></ul></ul></ul><ul><ul><ul><li>Malnutrition </li></ul></ul></ul><ul><ul><ul><li>Economic stability </li></ul></ul></ul><ul><ul><ul><li>Fair equity </li></ul></ul></ul><ul><ul><ul><li>Active community participation </li></ul></ul></ul>
  6. 6. FEED ` communities <ul><li>addresses both the hunger of individual clients and of the communities where our ingredients are sourced. </li></ul><ul><li>Grassroots communities has the vast track of lands but are not utilized. </li></ul>
  7. 7. FEED ` communities <ul><li>Diversified cropping assures sustainable food source and livelihood </li></ul><ul><li>Stakeholders of the environment </li></ul><ul><li>Address communal and national food safety </li></ul><ul><li>economic independence </li></ul><ul><li>environmental stewardship </li></ul><ul><li>and cultural preservation </li></ul>
  8. 8. Feed ` a NATION <ul><li>Climate change devastating effect on agriculture and environment </li></ul><ul><ul><li>Shortage in food supply </li></ul></ul><ul><ul><li>Educating farmer-producers on sustainable techniques </li></ul></ul><ul><ul><li>Chemical free multi-cropping and aquaponics </li></ul></ul><ul><ul><li>Dignity to their work strengthen commitment to sustainable farming method that ensures food security </li></ul></ul>
  9. 9. Incorporates VISUAL , EMOTIONAL , FUNCTIONAL and FINANCIAL tools to address the needs of people at the bottom of the pyramid through a social entrepreneurship model applying the Quadrant of sustainability SOD-QOS
  10. 10. Soft Launch December 2009 Dean Virginia Yacapin of XU's School of Business Management and VP for Research and Social Outreach Atty. Nonette Royo-Faye cut the ribbon
  11. 11. <ul><li>1. VISUAL Tool </li></ul><ul><ul><ul><li>Kiosk provides awareness among consumers of the process that the food product or produce went through </li></ul></ul></ul>
  12. 12. <ul><li>1. VISUAL Tool </li></ul><ul><ul><li>The Food Kiosk and the Brand serves as a visual representation of the bustling socio-economic activity that goes on in Soup of the Day's Quadrant of Sustainability </li></ul></ul>
  13. 13. Quadrant of Sustainability
  14. 14. Quadrant of Sustainability 1 st pie of the quadrant <ul><li>Partner community </li></ul><ul><li>Sumilao Tribal council </li></ul><ul><li>Sumilao, Bukidnon </li></ul><ul><ul><li>Daraghuyan Tribal community </li></ul></ul><ul><ul><li>Malaybalay, Bukidnon </li></ul></ul><ul><ul><li>Pamalihi Tribal community </li></ul></ul><ul><ul><li>Balingasag, Misamis Oriental </li></ul></ul>
  15. 15. Quadrant of Sustainability 2 nd pie of the quadrant <ul><li>Social Entrepreneurs </li></ul><ul><li>Soup of the Day, Inc. (SODI) </li></ul><ul><ul><li>GreenMinded, Inc. (GMI) </li></ul></ul><ul><ul><li>EASTI </li></ul></ul>
  16. 16. Quadrant of Sustainability 3rd pie of the quadrant <ul><li>Social INVESTORS </li></ul><ul><li>Bureau of Fisheries & Aquatic Resources </li></ul><ul><ul><li>Xavier University-Ateneo de Cagayan </li></ul></ul><ul><ul><li>Samdhana Institute </li></ul></ul><ul><ul><li>SODI,GMI,EASTI </li></ul></ul><ul><ul><li>Local Government Units </li></ul></ul><ul><ul><li>Integrative nutrition (new york, USA) </li></ul></ul>
  17. 17. Quadrant of Sustainability 4th pie of the quadrant <ul><li>PROJECT ROLL OUT </li></ul><ul><li>Intra roll out </li></ul><ul><li>External roll out </li></ul><ul><li>Environmental return </li></ul>
  18. 18. <ul><li>2. EMOTIONAL Tool </li></ul><ul><li>Engage students, the community and society to address basic problems in Mindanao such as HUNGER and POVERTY </li></ul><ul><li>Immersed </li></ul><ul><li>Take the frontier </li></ul>
  19. 19. Participating students learn the consultative participatory process of engaging in communities by assessing their needs, spotting possible economic opportunities & bridging them to the market as socially responsible entrepreneurs
  20. 20. Datu Cesar of Pamalihi Community in Balingasag in a lively discussion with students and administrator under the XU-RSO Student Entrepreneurship Program
  21. 21. 3. FUNCTIONAL Tool
  22. 22. <ul><li>Tribal Council(TC) </li></ul><ul><li>buys at Php 7.00 </li></ul><ul><li>Brgy. Head (Datu) </li></ul><ul><li>sells to TC </li></ul><ul><li>& earns Php 2.00 </li></ul><ul><li>for Brgy. Fund </li></ul><ul><li>Individual Member </li></ul><ul><li>Sells to Brgy. Head </li></ul><ul><li>at Php 5.00 </li></ul>Professional Entrepreneurs & Student Entrepreneurs connect community to Market PAMALIHI COMMUNITY Provide capital to the Tribal Council Business whether investment, dole out, or in kind properly accounted for FAIR EQUITY Each layer is protected and benefits fairly Lemon Grass (Tanglad) Oil Distillation Business
  23. 23. 4. FINANCIAL Tool: FAIR EQUITY Tribal Council(TC) Sells to Market at Php20 Brgy. Head (Datu) sells to TC at Php7 & earns Php2 for Brgy. Fund Individual Member Sells to Brgy. Head at Php5 EVERYONE IS in the quadrant! But Persons at the bottom of the pyramid are protected immediately and takes the bigger share of the pie and not exploited ! Who EARNS ? PROFIT WHERE INCOME GOES Tribal Council (represented by Datus of 12 barangays) Php 13.00 less Php 9.00 (operating, processing & logistical cost) = Php 4.00 Shared among stakeholders in the quadrant Individual Brgy. Php 2.00 Tribal Brgy. Fund for managing & support of members for other projects (diversification) Community Member (Farmer) Php 5.00 FARMER
  24. 24. 4. FINANCIAL Tool: Mobility in the Economic Pyramid
  25. 25. How can the Student Entrepreneur's skills and strengths contribute to the whole process? Innovative Business and Marketing Ideas!
  26. 26. Freshly harvested organically grown corn available tomorrow starting 8 a.m. at XU. Pls retweet :)
  27. 27. Mindanao Youth play FarmVille for real: Harvesting organic tomatoes in 2 weeks! Sundried tomatoes also available. Place orders now !
  28. 28. How do you connect and share about your Social Enterprise with the people in your life? :)
  29. 29. Expected IMPACT <ul><li>COMMUNITY </li></ul><ul><ul><li>sustainable livelihood through diversified crops </li></ul></ul><ul><ul><li>partner's skills matched with market demand </li></ul></ul><ul><ul><li>community integration in the socio-economic system </li></ul></ul><ul><ul><li>Dignity of Labor </li></ul></ul><ul><ul><li>greater concern, revival & protection of cultural heritage & environment </li></ul></ul><ul><ul><li>ownership </li></ul></ul>
  30. 30. <ul><ul><li>Expected IMPACT </li></ul></ul><ul><ul><li>2. STUDENTS: “Good” & educated people </li></ul></ul><ul><li>improved interpersonal skills </li></ul><ul><li>innovative business skills </li></ul><ul><li>entrepreneurs with social conscience </li></ul>
  31. 31. Expected IMPACT: <ul><ul><li>3. CONSUMERS: </li></ul></ul><ul><li>food security </li></ul><ul><li>good nutrition </li></ul><ul><li>awareness of green consumerism </li></ul><ul><li>minimizing diet-related disease </li></ul>
  32. 32. Social Problem + Innovative Business Solutions = Social Entrepreneurship
  33. 33. Soup of the Day, inc. Website: Email: [email_address] Contact # +63.922.563.1672; 632.215.4018