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Instagram Predictive#
- 1. Predictive
- 2. Background Photos generate 36% more likes than videos 800 million monthly active users 80% of the users follow at least 1 business Primary age demographic 18-29 7 out of 10 Hashtags are BRANDED
- 4. https://neilpatel.com/blog/how-to-get-300-real-targeted-instagram-followers-per-day/ # Engagement
- 5. Customer Pains Most of the users don’t know what the popular/ trending hashtags 40% of the Users usually guess the hashtags 60% of the users looks at competitors pages for hashtags 30% of the Users rely on 3rd party sites to generate hashtags Users don’t understand how to find the right hashtags increase their reach
- 6. Opportunity 80% of the users follow at least 1 business 70% of Instagram Posts Don’t Get Seen Only 8 million Instagram Business profiles,
- 9. Social Influencers Small Business Owners Who are we Targeting? Business to Consumers
- 10. ★ Enable users to enter keyword and search for related hashtags ★ Display number of posts per # to gauge the popularity. ★ Enable multiple keywords hashtag search ★ Select multiple hashtags from search results ★ Selected hashtags automatically added to the description of the post Feature MVP
- 11. Feature Demo
- 13. Predictive Hashtag Type a few keywords in the search box to begin, Relevant hashtags will appear +Show all Predictive Hashtag Dog puppy Type a few keywords in the search box to begin, Relevant hashtags will appear X
- 14. Predictive Hashtag Dog puppy # #dog 173,855,273 public posts # #dogstagram 45,999,444 public posts # #dogsofig 45,999,444 public posts # #dogsarethebest 999,444 public posts # #dogsoftoronto 389,888 public posts # #puppiesofig 599,444 public posts # #puppiesofinsta 99,444 public posts # #puppylove 99,444 public posts # #dogproblems 99,444 public posts X Predictive Hashtag Dog puppy # #dog 173,855,273 public posts # #dogstagram 45,999,444 public posts # #doggiesofig 45,999,444 public posts # #dogsarethebest 999,444 public posts # #dogsoftoronto 389,888 public posts # #puppiesofig 599,444 public posts # #puppiesofinsta 99,444 public posts # #puppylove 99,444 public posts # #dogproblems 99,444 public posts X My first doggy day care :) #dog, #dogstagram, #doggiesofig, #dogproblems
- 15. Launch Plan Post Launch: Review feedback by blogs, tech mags Review data on usage statistics Launch: Advertise Instagram stories new feature notification Share Promotional videos New feature inline Marketing: Partner with sites like Buzzfeed, Tech magazines Promote on Facebook Testing: Internal Release User groups Beta Testing
- 16. Measuring Success ★ Number of Profiles used the Predictive# ★ % of hashtags discovered using Predictive# ★ Increase in user engagement (likes, comments) via insights for users who used Predictive# ★ Comparative analysis of past posts vs new posts (using Predictive#) ★ Number of business profiles using Predictive#
- 17. Q&A
Editor's Notes
- To get the highest return from your hashtag strategy, your goal should be to find the 30 tags with the largest Reach and the highest Relevance within your target audience. Use the hashtags influential accounts within your community are already using. Top marketing platforms, facebook being the top choice.
- Posts with more than 11 hashtags have better engagement at 80%
- Find a hashtag one by 1, people refrain from instagram because of the hashtags are the key to getting the right reach. Facebook marketing is straightforward, having a business page. Spending few hours to find the relevant hashtag? Are you going to do the same tags for each post? Time consuming to search for hashtags for each individual posts. User-Generated-Content (UGC) is the Gateway to Success
- “Instagram is something only kids use, we wana change that mindset “Millennials are 50% less likely to trust material from traditional marketing sources, than user-generated content.” Branded/Owned Hashtags = Discoverability