The best communication tools to engage with your customers An effective communication between your company and your customers that allows you to engage with them is the key for success. Today, technology gives companies the opportunity to create a close link with their customers through communication by different channels. Why is this relevant? Well, an effective communication between your company and your customers allows you to engage with them, and this builds your brand and is an important step in the sales process.

1. The best
communication tools
to engage with your
customers
By Survmetrics

2. An effective communication between your
company and your customers that allows you
to engage with them is the key for success.

3. Today, technology gives companies the opportunity to create a
close link with their customers through communication by
different channels. Why is this relevant? Well, an effective
communication between your company and your customers
allows you to engage with them, and this builds your brand and
is an important step in the sales process.
In short, the more positive contact and communication you
have with your customers, the more successful your sales and
your business will be.

4. If a company doesn’t talk and interact with customers, it is not
engaging its customers and It probably won't sell much, no
matter the industry or size.
Nowadays, just because there are too many communication tools
that lack options, this is not a valid excuse to not interact with
your target audience. There are different web tools and each one
can adapt to different businesses and needs.

5. We understand the importance of communication to engage
and understand your customers, so we selected some tools
that are easy and intuitive to use in your daily work. If you work
in customer service, marketing or some similar area in which
you have to talk, connect, understand or interact with your
customers, you should probably consider implementing these
tools to improve and optimize the external communication.

6. Social media has become an important communication channel
in the life of people. People waste a lot of time in social
networking like Facebook, so you should take advantage of this
to make Facebook an effective channel of communication and
marketing.
Through Facebook, you can show your product, share attractive
and visual content for your users, make advertising, publish
promotions and the most important: you can communicate
with customers.
FACEBOOK

7. How can you talk with your customers by Facebook? Probably,
through your company’s Facebook page, your customers will
share experiences with your product. You should listen and
interact with your customers about their experiences.
People like be heard, so when you post something, don't forget
to ask questions to start conversations with them, but make
sure your questions are really attractive to instigate a good
conversation with your users.

8. Also, it is common for people to use Facebook to answer
questions they may have about your product or service, You
must always answer every question, either to provide
solutions to their problems or to thank someone for a
compliment.

9. Twitter is another useful social network for businesses. This
is a quick and efficient channel to communicate with your
customers. Here you can share short opinions, messages,
links to interesting content and graphs or images about your
product.
TWITTER

10. The best way to optimize the use of Twitter to engage your
customers is through continuous dialogue. Invite to all your
customers to connect with you on Twitter. Share your own
content or content of other companies related to your
product. The most important thing is that you show presence
and proximity to customers.

11. You should pay attention to this channel because here people
share their experiences, questions and problems about brands
they consume. Take time to read all the comments of your
customers about questions or problems with your product,
then you must answer quickly and follow up on any problems.
Also, we recommend constantly searching a keyword or
hashtag to monitor what people are saying about you. This will
allow you to know the real perception of your customers and
approach them.

12. Maybe this is the most intimate way to establish
communication with your customers because the e-mail is
still a very personal mode of contact focused on a specific
person. Through this channel, you can earn people’s trust and
communicate confidentially about a determined issue.
E-MAIL

13. The key to use email in an intelligent way and to get better
results is to provide value in the content or body of emails.
People do receive many emails every day, and some of them
will probably end up in the trash because they don't catch the
attention of users in the first instant.

14. So, try to write attractive emails. Avoid writing long emails
where the content is either ambiguous or invalid. Focus on
the subject of the email, choose an interesting headline that
grabs attention, and use clear and easy-to-understand
language. Customize emails so that customers feel a more
personal relationship.

15. If you want to continue a conversation with a customer
regarding a specific issue, we recommend that you close your
post with a question, which invites your customer to respond
with a subsequent email.
Another way to use email to communicate and engage your
customers is via newsletters. You can send weekly, monthly or
quarterly newsletters with updates, news and promotions
about your product.

16. Today, the internet is an accessible source to get information
about a specific topic or product for users. People usually turn
to the internet when they want to compare brands, to know
features and benefits of products, to learn about new releases
or promotions, or just want to learn about a specific topic.
BLOG

17. For this reason, it is a good strategy to give to your customers a
place to find information according to common interests with
your product. A blog allows you to share news, tips, updates and
interesting information with your target audience. It is an
excellent opportunity to connect with your target audience, to
position your brand and to provide added value to your
customers.

18. In addition to driving traffic to your website, through the blog
you can encourage people to talk about your brand and also
they feel connected to the company and with people who are
behind it. You can answer questions your customers have,
listen to their comments, and sometimes they can give you
feedback too.

19. Often one reason why people don't complete their purchase is
because there is not someone from the company available to
answer their questions in real time.
This happens mainly in e-commerce companies, however all
companies should revolutionize the way they communicate
with their customers so that they feel that someone is always
there to listen.
LIVE CHAT

20. Using Live chat on your website is an excellent alternative to
building a good channel of communication between your
company and your customer.
By having a conversation in real time, it allows you to create a
better user experience because you can benefit your customer
directly. When customers use the Live Chat, they can expose
their problems and they can get responses easily and quickly.
This allows them to build a connection with your brand and to
feel recognition for the attention that the company provides.

21. You can take advantage of this tool if you ensure your
team is trained and will respond with a good attitude. Also,
your Live Chat shouldn't be too robotic, lt should be more
human and provide assistance in a warm manner.

22. Surveys are an easy and reliable way to get information directly
from your customers. This is an effective way to communicate
with people and get feedback about your company. With
surveys you can ask specific questions about information that
you would like to know.
How can you take advantage of surveys? Remember the 3 C’s:
be curious, creative and careful.
SURVEYS

23. A curious person always wants to know more and more,
and always is looking for something new to learn. Being
curious in business allows you to know and understand your
customers. In the end, a successful sale is relational to
knowing your customers and their needs.

24. Creativity is essential when you are thinking about making a
survey. Today, people receive surveys from different channels
and these surveys use the same old tired questions that
everyone asks, are very boring, and don't provide something
different.
So, to stimulate your audience, create a survey that catches
the attention of your customers, captures your brand, and get
the information that you need.

25. Also, you should be careful with questions that you create.
Don’t waste your time or the time of your customers with
unnecessary questions. Focus only on the information that
you need, so your survey will be short and easy for your
audience. Take care with your words and the way you talk with
your customers.

26. There are multiple web platforms for surveys in the market,
however, we recommend you use a flexible, attractive and
easy to use tool.
Survmetrics offers this and more, and you can create
amazing customized surveys and analyze the results with
powerful analytics.
Sign In

27. Don’t miss the opportunity to get closer to your customers, they
will always have something to say or to ask and you must listen
them. If you are aware that quality, speed and opportunity of
customer service are crucial elements to engage, connect and
understand your customer, you are going to create a long-term
relationship with happy customers.
You can learn more about connecting with your customers for
creating long term relationships using 6 simple rules. Read Six
golden rules for connecting with your customers successfully.
Read more

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