Surveys, a company’s best friend: The 5 ways they can have an influence on your sales.
Understanding customer data is beneficial to gain an advantage over the competition.
It comes as no surprise that surveys are a powerful ally to any business. No matter what industry you are in, it helps to clarify foggy situations.
Just think about when you want to analyze a specific aspect, you design a survey in hopes to receive feedback from your customers. If you haven’t considered doing this for your company, then it might be a good idea to start adopting this practice.
Surveys, a company’s best friend: the 5 ways they can have an influence on your sales
Surveys, a company’s
The 5 ways they can have an
influence on your sales.
Understanding customer data is beneficial to
gain an advantage over the competition.
It comes as no surprise that surveys are a powerful ally to
any business. No matter what industry you are in, it helps
to clarify foggy situations.
Just think about when you want to analyze a specific
aspect, you design a survey in hopes to receive feedback
from your customers. If you haven’t considered doing this
for your company, then it might be a good idea to start
adopting this practice.
All business owners must consider the importance of survey
data and what it brings to the table. There is a substantial
amount of potential that can not be ignored. Analyzing
survey results allows you to determine the areas that need
improvement, but it also helps to identify new
Turning these results into profits is crucial. So, let’s explore
in more detail how surveys help to achieve that.
1. SURVEYS HELP TO
We’ve all been there, disgruntled and frustrated by a
product or service that doesn’t deliver as promised.
Companies usually spend a lot of money to make
something beautiful, but sometimes forget about its
One of these victims was the popular game, SimCity.
They build expectation prior to the 2013 launch and
everyone was eager to get their hands on it. Then it
happened, people were unable to play the online
game, the servers could not handle the demand of the
As you can imagine, the backlash was strong. There were
disappointed gamers everywhere trying to get refunds, others
advising people to hold on to their cash until the game’s
offline mode was available. Even Amazon suspended the
sales of the game.
It took some time, but the people behind SimCity finally
conducted a survey to do some damage control. It worked,
the game is now available offline, which has improved the
2. SURVEYS CAN HELP YOU
PLACE YOUR PRODUCTS
Imagine walking into a fast food restaurant and you see a
20 ounce rib-eye steak on the menu. Is this an item that
you would expect see there? Would you be willing to
purchase an expensive steak there?
Probably, the company did not do its due diligence and
decided to go on an experiment to see how many they
It is good to diversify, but there are costs involved in
introducing a new product (i.e. packaging, shipping,
marketing, permits, etc.). The profit margins may look
enticing, but is this company sure that the rib-eye steak is
what the customer craves?
Prior to calling the meat distributor, the next step is to conduct
a survey. This allows the fast food company to determine
the needs of its customers in a cost-effective manner. By
identifying trends and preferences, the company can offer
the appropriate food items to its target market.
After careful strategizing, they can cater correctly to the
consumer. This can translate to an increase in customer
satisfaction and sales.
It’s a win-win situation for both the customer and the
Some companies think that customers are easy to interpret. They
tend to assume, rather than to pay close attention to consumer
behavior. This is a huge oversight, companies need to be
prepared for constant change. Especially, when we live in an
interconnected world whose needs are challenged frequently.
Now more than ever, we must gather and measure data on
how customers interact with our products and that of our
competition. Asking precise questions about preferences and
habits allows us to tailor products and services to their needs. It
also helps businesses to simplify pattern analysis, thus
establishing an advantage over the competition.
That’s the power of conducting surveys frequently. The sky’s the
limit when it comes to learning from our customers. We are
able to drive and collect data to empower our decision
making. We must allow feedback to be disruptive and to
influence our processes in a positive way.
Remember, information is power. If you are able to connect
with customers, you will have success in fulfilling their needs.
4. SURVEYS ALLOW YOU TO
An excellent customer service is one of the pillars of success of a
company. Let’s face it, sometimes things go wrong and we must
be able to handle these situations gracefully.
Companies use surveys to pinpoint different issues and to improve
processes. But what about the customer’s experience with a
product or service? Are they satisfied with how an associate
handled a specific issue? If you don’t know who to answer these
questions, then it raises up a red flag.
In order to find answers, it is critical for companies to conduct
exit surveys. It allows you to collect feedback on the
customer’s experience immediately after an interaction with
an associate. Now, you are able to gather and analyze
different types of data (i.e. knowledge, response times,
customer satisfaction, etc.).
These results allows you to determine the strengths and
weaknesses of the customer service department. It also helps
you to allocate your resources efficiently to provide the best
customer experience possible.
An excellent customer service instills trust, drives word of
mouth and sales for the company.
5. SURVEYS CAN HELP
YOU MEASURE THE
YOUR SALES CHANNELS
Are you using the right channels to deliver your products?
Sometimes we forget to evaluate them and we work with an
assumption that something else is wrong with our marketing
There are two basic sales channels: direct and indirect.
Direct channels connect your products and services to the
consumer. For example, Apple has its own storefront and sells
their products directly. Whereas, indirect channels involve
different type of practices. A company can use social media,
sweepstakes and PR to generate brand awareness.
Which of these sales channels is currently embedded in your
marketing strategy? Have you taken the time to assess their
impact on your business?
It is important to measure these impacts frequently to strategize
better. Surveys allow you to optimize marketing feats and
determine which strategies work best. It also enables the
detection of trivial efforts that produce small results and high
You must be able to deliver your products and services
correctly or you could be missing out on plenty of sales
If you want to improve sales in your company, then you
must embrace customer feedback to enable efficient
strategies. The simplest way to obtain this crucial data?
Using a survey platform that facilitates the market
Take control of your sales strategies, harness the power of
Read more about types of surveys you can make
Survmetrics empowers business owners with the right tools
to create beautiful and customized surveys within minutes.
Its accurate analytics provide tailored results and insights
for your company.
Create your own survey