This document provides a marketing plan for Turning Point, a mobile app that connects users to hospitals and medical services. It analyzes the market opportunity in India given increasing road accidents and deaths. The app aims to help users compare and access affordable healthcare. Key features include emergency accident detection and notification, daily diet plans, and discounts at partner hospitals and pharmacies. The target customers are working professionals, travelers, seniors and families. The plan outlines competitors, customer needs, and strategies to position the app as a solution for all medical emergencies through fast response times and broad service offerings. Pricing tiers are provided for individual, family and corporate plans.
5. EXECUTIVE SUMMARY
India accounts for more than 200,000 deaths because of road
accidents, according to the Global Road Safety Report, 2015 released
by the World Health Organization (WHO).
Heart Attack kills one person in every 33 seconds in INDIA.
27% of Total Deaths in INDIA happen with no medical
attention at the time of death.
6. What Is Turning Point?
With Rise in Smartphone
users 220 millions
(approx.) Smartphone
users in INDIA. There is a
Big platform to connect
Smartphone users with a
Health app.
Turning Point is the smart way to connect
with Hospitals in case of Emergency and
Non Emergency.
• A great place to compare near by hospital prices at home.
• Get a treatment From Best hospitals at affordable prices.
• Detects car accidents using the internal
sensors(Accelerometer and GPS) of your Smartphone, and sends
an emergency notification of your location to your pre selected
emergency contacts.
7. Turning Point Premium Offers :
What Is Turning Point?
• Personalized Daily Diet According to
Age
Medical History
Allergies
• Vaccinations Alert
• Discount on Selected Hospitals.
• No consultancy charges from Turning Point General Physicians.
• Free Dental Checkup Per Quarter.
• Big Discount on Family Subscription.
9. Over View Of Market
Healthcare Industry is growing at a tremendous
pace owing to its strengthening coverage
services and increasing expenditure by public as
well as private players.
During 2008-20 the market is excepted to record
a CAGR of 16.5%.
The total industry size is expected to touch US
dollar 160 billion by 2017 and US dollar 280
billion by 2020.
10. Target Customers
DEMOGRAPHIC
• AGE: ALL
•Gender: Male and Female
•Income: Middle, Upper Middle and High class.
GEOGRAPHIC
•CITIES: Class 1 & 2 cities & Metro cities.
11. BUSINESS MARKET SEGMENT
DEMOGRAPHIC
• INDUSTRY: Hospitals, Nursing Home, Pharmacies.
GEOGRAPHIC
• CITIES: Class 1 & 2 cities and metro cities.
12. TARGET PERSONAS
Working Professionals.
Travelers
Elder People ( above 65 years of age)
Family
Drivers
16. COSTOMERS NEEDS AND WANTS
Fast Service in emergency
We will provide the consumer the fastest service as possible
whether it is consumer house or any place in India ( using GPS ).
Discount on regular checkup. (Premium Members)
Ambulance service and Home care in Emergency at minimum
prices as per market.
Dental Services at minimal Prices.
Pay Via Cash / Check / Card / Net Banking etc.
18. CLOSEST COMPETITORS
Automatic car accident detection
and notification.
SOSmart detects car accidents
using the internal
sensors(Accelerometer and GPS)
of your Smartphone, and sends an
emergency notification with you
location to your pre selected
emergency contacts. This allowing
your contacts to send help as soon
as possible.
19. Point Of Parity (PoPs)
Use of GPS SYSTEM for
locating the patient.
Manual and Automatic
ON in Emergency.
Automatic car accident
detection and notification
Panic button
20. POINT OF DIFFERENCE
Turning Point Deals with all Type of Medical services
and Emergencies.
Turning Point have a list of Member Physicians.
Turning point automatically selects hospitals and
provide the best service in
Emergency.
Tied up with Nursing Homes, Pharmacies and
Hospitals to provide affordable price for users.
Users can Pay hospitals bills using Turning Point app.
Provide Customer service also.
22. SERVICES
Answers Review and Analysis.
Home Pick up and Drop.
Nearby Hospitals.
Personalized Hospital Smartphone Apps.
Cloud Based Payment system.
23. BRAND
We will position our app in the mind of Customers as
“Solution of all type of Emergencies”.
The Fastest app to reach hospital in case of
Emergency.
24 hours available.
Ambulance in less than 15 Minutes.
24. PRICING
MONTHLY QUATERLY HALF YEARLY YEARLY
SINGLE $10 $25 $49 $99
COUPLE $18 $49 $99 $199
FAMILY OF 3 $25 $69 $139 $249
FAMILY OF 4 $30 $79 $149 $300
31. These slides are created by Suraj Rajak of Nizam
College as a Final Project during a Marketing
Internship under Prof. Sameer Mathur , IIM
Lucknow.
DISCLAIMER
Suraj Rajak
Prof. Sameer Mathur
IIM Lucknow