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Driving Business with Mobile Apps
All About Mobile Apps <ul><li>What is a Smart Phone </li></ul><ul><ul><li>A miniature computer that has phone capability <...
All About Smart Phones <ul><li>How Many Are There? </li></ul><ul><ul><li>Over 1 Billion cell phones sold annually worldwid...
Kings of “Mobile Apps” iPhone vs. Blackberry <ul><li>iPhone </li></ul><ul><ul><li>Dominant app provider </li></ul></ul><ul...
Healthcare App Sampler <ul><li>Davis’s Drug Guide  (Blackberry & iPhone $49.99 Subscription) </li></ul><ul><li>Includes ge...
Healthcare App Sampler <ul><li>Nursing Central  (Blackberry & iPhone $149) </li></ul><ul><li>Complete mobile solution for ...
Healthcare App Sampler <ul><li>ePocrates  (Blackberry & iPhone Free - $159 Subscription) </li></ul><ul><li>RxPro($ 99.00) ...
Healthcare App Sampler ECG Guide  (Blackberry & iPhone $5.99) ECG interpretation from a Cardiology perspective. Provides u...
Blausen Human Atlas App 2.0 Which is the most effective patient education tool?
Blausen Human Atlas App 2.0
Blausen iPhone App & Hospital Marketing
Cross Platform Application
Blausen iPhone App & Hospital Marketing
Hospital Sub-Branding
Blausen iPhone App & Hospital Marketing
 
Blausen iPhone App & Hospital Marketing
Multiple Languages
Blausen iPhone App & Hospital Marketing
Educational Efficiency
Blausen iPhone App & Hospital Marketing
 
 
 
 
 
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Blausen Ama Presentation

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Blausen Ama Presentation

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Blausen Ama Presentation

  1. 1. Driving Business with Mobile Apps
  2. 2. All About Mobile Apps <ul><li>What is a Smart Phone </li></ul><ul><ul><li>A miniature computer that has phone capability </li></ul></ul><ul><ul><li>Access to direct or WiFi internet </li></ul></ul><ul><ul><li>Camera, keyboard/touch screen, etc. </li></ul></ul><ul><li>Where Did They Come From </li></ul><ul><li>(A History of the Smart Phone) </li></ul>
  3. 3. All About Smart Phones <ul><li>How Many Are There? </li></ul><ul><ul><li>Over 1 Billion cell phones sold annually worldwide </li></ul></ul><ul><ul><li>160 Million Smart Phones </li></ul></ul><ul><ul><li>Smart Phones make up 28% of US market and growing </li></ul></ul>
  4. 4. Kings of “Mobile Apps” iPhone vs. Blackberry <ul><li>iPhone </li></ul><ul><ul><li>Dominant app provider </li></ul></ul><ul><ul><li>iTunes app store opened 11/2007 </li></ul></ul><ul><ul><li>65,000 apps in the store (mostly games) </li></ul></ul><ul><ul><li>1+ billion downloads (70-80% of apps are either 99 cents or free) </li></ul></ul><ul><ul><li>910 “Medical” apps </li></ul></ul><ul><li>Blackberry </li></ul><ul><ul><li>Blackberry is more business-centric </li></ul></ul><ul><ul><li>AppWorld store opened 10/2008 </li></ul></ul><ul><ul><li>Limited “Health & Wellness” apps (75 currently in store) </li></ul></ul>
  5. 5. Healthcare App Sampler <ul><li>Davis’s Drug Guide (Blackberry & iPhone $49.99 Subscription) </li></ul><ul><li>Includes generic and trade drug names </li></ul><ul><li>Therapeutic drug classes </li></ul><ul><li>Natural/herbal products </li></ul><ul><li>Dose calculations </li></ul><ul><li>Lab values </li></ul><ul><li>Drug interactions </li></ul><ul><li>IV administration </li></ul>
  6. 6. Healthcare App Sampler <ul><li>Nursing Central (Blackberry & iPhone $149) </li></ul><ul><li>Complete mobile solution for nursing with detailed info written by and for nurses on. App includes: </li></ul><ul><li>Disease information </li></ul><ul><li>Tests & procedure summaries </li></ul><ul><li>Database of 5,000 drugs </li></ul><ul><li>60,000 term dictionary terms </li></ul><ul><li>Delivers favorite nursing journals </li></ul><ul><li>directly to handheld. </li></ul>
  7. 7. Healthcare App Sampler <ul><li>ePocrates (Blackberry & iPhone Free - $159 Subscription) </li></ul><ul><li>RxPro($ 99.00) and Essentials ($159.00) cover alternative medicines, OTC drugs, plus disease and infection and diagnostic/lab test results. </li></ul><ul><li>Information on 3,300+ </li></ul><ul><li>Dosage information, </li></ul><ul><li>Adverse reactions, </li></ul><ul><li>Pricing </li></ul><ul><li>Product photos </li></ul>
  8. 8. Healthcare App Sampler ECG Guide (Blackberry & iPhone $5.99) ECG interpretation from a Cardiology perspective. Provides up-to-date guideline based content of 200+ high resolution examples of common and uncommon ECG results.
  9. 9. Blausen Human Atlas App 2.0 Which is the most effective patient education tool?
  10. 10. Blausen Human Atlas App 2.0
  11. 11. Blausen iPhone App & Hospital Marketing
  12. 12. Cross Platform Application
  13. 13. Blausen iPhone App & Hospital Marketing
  14. 14. Hospital Sub-Branding
  15. 15. Blausen iPhone App & Hospital Marketing
  16. 17. Blausen iPhone App & Hospital Marketing
  17. 18. Multiple Languages
  18. 19. Blausen iPhone App & Hospital Marketing
  19. 20. Educational Efficiency
  20. 21. Blausen iPhone App & Hospital Marketing

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