1. 28 Aprill 2006 1
The Hotel Business: Classification
and Development

2. 3
Location
□ Center City
□ Freeway Hotels
□ Airport
□ Resorts
□ All Suites
□ Casinos
□ target market, services, pricing

3. 4
City Center Hotels
□ Traveling public for
business or leisure
□ Range of
accommodations
and services
□ Typically have a
signature
restaurant

4. 5
Freeway Hotels and Motels
□ Prominent in the
1950s
□ Easy access to
roadways
□ Park outside the
room entrance
□ Example: Motel 6
□ http://www.motel6.co
m

5. 6
Airport Hotels
□ High occupancy due to location
□ Business, group and leisure travelers
□ Full service
□ 200-600 rooms

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Resort Hotels
□ “Captured clientele”
□ Food service is unique
□ Diversified marketing mix
□ children
□ groups
□ ecotourism

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All Suite
□ Cater to guests for an extended
period
□ Reduction in rate based on length of
stay
□ More space than typical hotel
□ Examples
□ Embassy Suites
□ http://www.embassy-suites.com

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Casinos
□ Heavy growth segment
□ Low room rates
□ Subsidized food and beverage
□ Themes are popular
□ 500 guest rooms plus
□ Variety of food operations
□ Contains a gaming room

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Level of Service:
Economy
□ Also considered budget hotels
□ Average rate is $30 to $50 per night
□ Clean rooms
□ Continental breakfast

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Level of Service:
Full Service
□ Typically “Business oriented”
□ Multiple food & beverage outlets
□ Meeting and convention services
□ Chain representation
□ Doubletree
□ http://www.doubletreehotels.com
□ Sheraton
□ http://www.sheraton.com

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Levels of Service:
Luxury
□ Finest of accommodations
□ Concierge
□ 24 hour room service
□ Examples
□ Four Seasons
□ http://www.fshr.com
□ Ritz Carlton
□ http://www.ritzcarlton.com

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Vacation Ownership
□ Fastest growing segment of travel industry
□ Time share
□ Vacation club
□ 3 million households own vacation intervals at
4500 resorts in 81 countries
□ Yearly maintenance fees
□ Fixed or floating times
□ Example: http://www.rci.com/home.html

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Hotel Integration
□ Vertical
□ Lodging companies meeting the needs of
several types of guests based on price,
facilities/amenities
□ Example: Choice hotels
□ http://www.hotelchoice.com
□ Horizontal
□ Lodging companies meeting the needs of
travelers by offering other traveling services
□ Example: Cendant

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