A ppt file of the Disneyland in Vietnam project made by a student of Keuka College as a final project in international business course.

1. Disneyland in Vietnam
project
Group members:
1358007 Dương Gia Bảo
1358013Trần Kim Đăng
1358019 Lê Hữu Hà

2. Substances
•Location
•Pricing
•Style of park
•Food and beverage to serve
•Staff
•Marketing and promotion
•Audience expected
•Benefits

4. Next to LongThành international airport

5. •Area: 21,000 ha
•Money investment: 18 billion dollars
•Location: 8km from HCM city center, nearVũngTàu,
Bảo Lộc (Centre ofVietnam Southeast region)
•Inaugurated: before 2020

7. •10.899,27 ha with 92.796 inhabitants

8. •AH17 and 1A national Highway
•LongThành industrial

10. •(1,200,000VNĐ (~60 USD)normal days and 1,500,000
VNĐ 75 USD)special days and holidays.
•People over 65 years old and children under 11 years old
will be discount 10%
•Children under 3 years old will be free.

11. •All food, beverage, souvenirs, etc is selling not too high
compared withVietnam price
•Tourists must pay more 10 percent for taxation

12. •We would have three main of part

13. •Build an artificial river pass through the park and
surround the castle
•Aquarium park
•Thrilling games (ferris wheel, roller coaster)
•Toontown

14. •Artificial ocean indoor
•Water games

15. •Build up a town with full of hotel and rested service

16. •Same structure with two main parts
•Toontown

17. •Vietnamese style
•Vietnamese price

20. •

22. Contract withTANVIET SIN

23. New tastes for the foreign customer, now they have a
lot of choice
All fast foods famous in 2014 will appear in our
Disneyland.There are some kind fast food was reach
to top 10

25. Some kind deserts like

26. •We will open a lot restaurants in our theme park
•Vietnamese restaurants
•Europe restaurants
•Japan and Korea restaurants

27. Beverages
•Learn the way create ice cream like Italia and use
material fromVietnam

29. WINE
• SOME FOREIGN WINES: FRENCH, AMERICAN,VIETNAMESE…

30. Sign contract with
And some kind of famous sweet drink inVietnam

31. Some coffee shops

33. Experience restaurant/hotel, recreational zones,
guide tours travel

34. Student (active, outdoor activities, camping)
Foreign student or study abroad maybe work in the
higher position

35. Who love children, young, active

37. •1st month will discount a half for each ticket in
Tuesday andWednesday
•Who sign in our website will discount 10%(for
group 10 persons or more) for food and beverages
in the first week (just only restaurants of Disney
Land)
•Discount 20% for hotel in first month

38. •We will introduce our theme park in television at G time
•HTV SCTV
•Easy reach to the customer
•Some kind of news paper like :

40. • PUT IT IN SOME KIND OF PAGE NEWS INTHE INTERNET
• VN EXPRESS
• 24H
• NGOI SAO.NET
• FACEBOOK

41. •Make some small book and put it in all hotel (tour
handbook)
•In the small book will have a map, some pictures
about our Disney, food and beverages, some
service, to make the customer understand and
attract the foreign customers

42. •Teenyboppers
•Preschool-aged children
•Middle-class family
•Those who want to feel like a kid

43. • Ticket
• Hotels
• Dining

44. • 4 annual Passport

45. • 169439$
• 170  365 days

46. • Paradise Pier
• The Disneyland Hotel
• The GrandVietnamese

47. Good Neighbor Hotel

48. • TraditionalVietnamese food
• International food

50. A benefit of host city