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Digital Acceleration - Srinivas Jonnalagadda, Director - Digital Transformation, ISB


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Are your enabling functions digitally equipped? Know about the basic Digital Transformation and how to accelerate from Srinivas Jonnalagadda, Director, Digital Transformation, ISB

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Digital Acceleration - Srinivas Jonnalagadda, Director - Digital Transformation, ISB

  1. 1. Digital Acceleration Srinivas JONNALAGADDA (JS) Director – Digital Transformation, ISB
  2. 2. Getting Semantics Right!
  3. 3. “Transformation” • Change from one “form” to another! • We don’t want a blind transformation • We want a “guided” transformation • For a guided transformation • We need to understand “from” form – our current reality • We need to be able to define “to” form – ??
  4. 4. Our reality Where we wish to be
  5. 5. Reacting to market is “course correction”, not “transformation”! Transformation outcomes should be inline with where the market is headed! Not where the market is today! Most transformation efforts fail because they fail to understand the above! Transformation Outcomes
  6. 6. Accelerate – What?
  7. 7. “Acceleration” • Buzzwords surround us • Cloud native • Hyper automation • Big data analytics • Machine learning • Artificial intelligence • … • We wish to accelerate  our direction is correct • We don’t want to accelerate if we are driving off a cliff!
  8. 8. Basic Digital Transformation
  9. 9. Digital Acceleration New Market Creation Uber, Ola, Swiggy, etc. Expansion of an Existing Market SaaS, e-Commerce (E-Bay) etc. Happens through two processes True transformation is always at system level!
  10. 10. A few pointers • Is your company’s strategy redefined by digital? • Are you trying to create a new market, or are you expanding an existing market? • Are your core functions digitally equipped? • Are your enabling functions digitally equipped?
  11. 11. Transform – How?
  12. 12. Questions?