There are so many ways you can go about increasing your eCommerce traffic. But we don’t just want to help you increase your traffic for the sake of it… We want to ensure you’re getting the right traffic: 1. People who are interested in your niche 2. People who would like to join your mailing list 3. People who will become customers In this presentation, we’re going to explore six super-specific strategies and tactics you can use to effectively increase your eCommerce traffic.

1. SIX SIMPLE, YET HUGELY
EFFECTIVE WAYS TO INCREASE
ECOMMERCE TRAFFIC

2. There are so many ways you can go about increasing your eCommerce
traffic.
But we don’t just want to help you increase your traffic for the sake of it…
We want to ensure you’re getting the right traffic:
1. People who are interested in your niche
2. People who would like to join your mailing list
3. People who will become customers
In this presentation, we’re going to explore six super-specific strategies
and tactics you can use to effectively increase your eCommerce traffic.

3. Prefer a blog post instead of
a presentation?
'No worries, we've got you covered!
READ THE BLOG POST

4. 1. Grow Your Lists
For everyone who visits your store, only a fraction of them will result in an
instant sale.
Where you begin to make the real money is by capturing those fleeting
visitors to a list and keeping in regular contact with them as you nurture
them through your funnel.
Building an email list is proven to be a rewarding process.
GET SUMO FOR FREE
Click here to start growing your
email list using Sumo List Builder

5. 2. Work With Influencers
Influencer marketing means working with people who influence your
potential buyers.
For example, if you’re an up-and-coming basketball store, selling your
own brand of basketball socks, you might look at well-known basketball
bloggers and social media accounts as influencers over your target
market.

6. 3. Start Blogging
Content marketing is a great way to boost your traffic and also establish
authority on topics closely related to your business.
When you start a blog, you create new opportunities for people to
discover your store and every new blog post is a potential traffic
goldmine.

7. 4. Run A Giveaway
People love free stuff!
One of the best ways to promote a giveaway is through a viral loop.
Participants are encouraged to share on Twitter and Facebook to
increase their entries (and therefore, their chances of winning) while also
increasing the visibility of your brand and contest.
There are some great tools out there like KingSumo to help with this.

8. 5. Launch A Referral
Program
Word-of-mouth marketing can be an incredible way to grow your traffic
(and boost sales).
If you can get people to refer their friends to your eCommerce site, you
WILL increase your traffic. If you’re looking for people to refer their friends
to some of your content, sometimes all it takes is a simple ask.
This type of traffic is great to spread awareness of your business/brand
and can help you to get on the radar of more people in your target
audience.

9. 6. Link To Your eCommerce
Site From Your Social Bios
An often overlooked feature of these sites is there is almost always a
place for you to add a link to your store.
Many let this space go to waste. Don’t be that business. Use each
opportunity to your advantage and drive traffic back to your store!

10. FREE TOOLS TO AUTOMATE
YOUR SITE GROWTH
Start using Sumo Marketing Tools today to build an email list, win back
abandoning visitors, and track your success every step of the way.
GET SUMO FOR FREE

11. Run Your eCommerce
Business on Shopify?
Get the SUMO Shopify app today!
DOWNLOAD SUMO APP CONNECT YOUR STORE