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Name : Sumit Kapoor
Roll No: B-43
Batch: 2011-2013
•Successful
                                   •Actors
 •Turnover      Movie Mix
                              •Launch Timing
 •Viewer’s    •Distribution
                                 •Marketing      •Viewers
   review      •Screenplay
                               •Distribution   •Distributors
   •Critics    •Marketing
                                    •Sales     •Multiplexes
•Box Office   •Advertising
                                •Advertising
 Collection      •Events
Industry Matrices for bollywood




                                                               Marketing Plan
                                               Launch timing

                                Distribution


                  Key Product
                  (Actors)


Budget(Pricing)
Overseas
                                     Critics Review   collection

                          Viewer’s
                          Review

             Box Office
             Collection

Successful
Film Mix
V/s




Parameters of Comparison Gangs of Wasseypur        Dabangg

Budget(Pricing)          Low                       High


Key Product (Actors)     Mediocre (Manoj Bajpai)   Star (Salman Khan)


Distribution             Good                      Better

Launch timing            Good                      Perfect


Marketing Plan           Effective                 Effective, Efficient &
                                                   Exhaustive
V/s




Parameters of Comparison Gangs of Wasseypur     Dabangg

Successful Film Mix      Kind Of (Particular    Yes
                         Segment)

Box Office Collection    28 crores              215 crores


Viewer’s Review          Violent (**)           Family Drama (****)

Critics Review           Social Message(****)   Family(***)


Overseas collection      7.5 Crore              75 Crores

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Comparitive Analysis of Dabangg & Gangs Of Wasseypur

  • 1. Name : Sumit Kapoor Roll No: B-43 Batch: 2011-2013
  • 2. •Successful •Actors •Turnover Movie Mix •Launch Timing •Viewer’s •Distribution •Marketing •Viewers review •Screenplay •Distribution •Distributors •Critics •Marketing •Sales •Multiplexes •Box Office •Advertising •Advertising Collection •Events
  • 3. Industry Matrices for bollywood Marketing Plan Launch timing Distribution Key Product (Actors) Budget(Pricing)
  • 4. Overseas Critics Review collection Viewer’s Review Box Office Collection Successful Film Mix
  • 5. V/s Parameters of Comparison Gangs of Wasseypur Dabangg Budget(Pricing) Low High Key Product (Actors) Mediocre (Manoj Bajpai) Star (Salman Khan) Distribution Good Better Launch timing Good Perfect Marketing Plan Effective Effective, Efficient & Exhaustive
  • 6. V/s Parameters of Comparison Gangs of Wasseypur Dabangg Successful Film Mix Kind Of (Particular Yes Segment) Box Office Collection 28 crores 215 crores Viewer’s Review Violent (**) Family Drama (****) Critics Review Social Message(****) Family(***) Overseas collection 7.5 Crore 75 Crores