The document provides an overview of the generic business model of Bollywood and key business metrics used to analyze Bollywood films. It discusses how Bollywood films are produced and distributed, and the major sources of revenue generation. It then lists 10 common business metrics used to evaluate Bollywood films, such as domestic and overseas box office collections, production costs, ratings, and public rankings. The document concludes by providing a comparative business analysis of two films, Dabangg and Gangs of Wasseypur, using these 10 metrics to compare their financial performance and success.

1. Submitted By:
Aastha Singh
D-30
2011-13 batch

2. Generic Business Model of
Bollywood
Exhibitors
Producer of the (Cinema
film Owners)
Revenue Generation
Star Cast
(actors) and
Crew
Major Revenue
generated from Music of the film sold
Theatrical ( Box- prior to release
Film Sold to Office) Releases
Subsidies received
from foreign
Sale of Satellite
authorities for
rights of the movie
shooting in foreign
Distributors Music Satellite locations
Rights Rights

3. 10 Business Metrics in
Bollywood
No. of days a movie ran in the theatre
Rupees spent in production per ticket sold
Total Domestic Box Office Collection
Total Overseas Box Office Collection
Total cost of Production

4. 10 Business Metrics in
Bollywood (Contd)
Ratings given by film critics
Public Ranking ( Market Survey)
Cost incurred during pre-release movie
promotion
Revenue earned from selling music and
satellite rights
Time of Release

5. Comparative Business Analysis
Business Dabangg Gangs of Wasseypur
Metrics/Business
Model
Domestic Box Office Rs. 141 crore Rs. 27.52 crores
Collection
Overseas Box Office US$ 5 million US$ 0.3 millions
Collection
Rating by film critic 4.5/5 3.5/5
(Taran Adarsh) (Taran Adarsh)
Total Cost of Production Rs. 30 crores Rs. 9.2 crores
Public Ranking Very Good Good

6. Comparative Business
Analysis ( Contd.)
Business Dabangg Gangs of Wasseypur
Metrics/Business
Model
Certification by Censor U/A A
Board
No. of Successful Running 11 8
Weeks