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SIMS Brand Ambassador Program 2012


                   Prasenjit Kumar Debroy

                   C12

                   MBA 2012-2014
Generic Business Model in Bollywood
 Segments                         Production                Pre-shooting
 •Production                      •Pre-shooting             •Idea & Concept
 •Distribution                    •Shooting                 •Script & it’s breakdown
 •Exhibition                      •Post-shooting            •Crew identification & casting
                                                            •Identification of location
                                                            •Budgeting & scheduling
                                                            •Market analysis
                                                            •Funding
                                                            •Contract with cast & crew
                                                            •Insurance
 Shooting                         Post-shooting             Distribution
 •Planning                        •Editing                  •Theatrical
 •Matching dates of cast & crew   •Background music          •Domestic
 •Erecting sets                   •Dubbing                   •Overseas
 •Hiring locations                •Negative cutting          •Non Theatrical
 •Arranging all the equipment     •Other post production     •Domestic
 •Shooting                        •Printing                  •Overseas
 •Music recording                 •Publicity
                                  •Distribution & release
                                  Exhibition
                                  •Theatres
                                  •Screens
Business/Industry Metrics for Bollywood

                               Box Office
                               Collection




                                                      Net Box
         Satellite
                                                       Office
         Revenue
                                                     Collection




                                                Net
                    Net
                                             Collection
                Collection –
                                                 to
                   India
                                            Distributors
Business/Industry Metrics for Bollywood ctd…


                               Music
                              revenue



                                                Home
          Publicity
                                                video
            cost
                                               revenue




                 Production             Overseas
                    cost                revenue
Comparitive Analysis

        Metric              Gangs of Wasseypur          Dabangg


• Total production cost   • 19.4 Crores          • 42 Crores
• Occupancy of screens    • 70 %                 • 90 %
• Satellite & music rev   • 12 Crores            • 19.5 Crores
• Net Box Office rev      • 27.84 Crores         • 205 Crores
• Digital Prints          • 1700                 • 3000
• Publicity cost          • 11 crores            • 12 Crores
Comparitive Analysis ctd…

        Metric         Gangs of Wasseypur          Dabangg


• Overseas revenue   • 6 Crores             • 20 Crores
• Net collection     • 15 Crores            • 77 Crores
• Movie Rating       • 3.6/5                • 4.2/5
• Running Time       • 159 mins             • 150 mins
• No of Screens      • 1010 across India    • 1800 India & 300
                                              Overseas

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SIMS Brand Ambassador Program

  • 1. SIMS Brand Ambassador Program 2012 Prasenjit Kumar Debroy C12 MBA 2012-2014
  • 2. Generic Business Model in Bollywood Segments Production Pre-shooting •Production •Pre-shooting •Idea & Concept •Distribution •Shooting •Script & it’s breakdown •Exhibition •Post-shooting •Crew identification & casting •Identification of location •Budgeting & scheduling •Market analysis •Funding •Contract with cast & crew •Insurance Shooting Post-shooting Distribution •Planning •Editing •Theatrical •Matching dates of cast & crew •Background music •Domestic •Erecting sets •Dubbing •Overseas •Hiring locations •Negative cutting •Non Theatrical •Arranging all the equipment •Other post production •Domestic •Shooting •Printing •Overseas •Music recording •Publicity •Distribution & release Exhibition •Theatres •Screens
  • 3. Business/Industry Metrics for Bollywood Box Office Collection Net Box Satellite Office Revenue Collection Net Net Collection Collection – to India Distributors
  • 4. Business/Industry Metrics for Bollywood ctd… Music revenue Home Publicity video cost revenue Production Overseas cost revenue
  • 5. Comparitive Analysis Metric Gangs of Wasseypur Dabangg • Total production cost • 19.4 Crores • 42 Crores • Occupancy of screens • 70 % • 90 % • Satellite & music rev • 12 Crores • 19.5 Crores • Net Box Office rev • 27.84 Crores • 205 Crores • Digital Prints • 1700 • 3000 • Publicity cost • 11 crores • 12 Crores
  • 6. Comparitive Analysis ctd… Metric Gangs of Wasseypur Dabangg • Overseas revenue • 6 Crores • 20 Crores • Net collection • 15 Crores • 77 Crores • Movie Rating • 3.6/5 • 4.2/5 • Running Time • 159 mins • 150 mins • No of Screens • 1010 across India • 1800 India & 300 Overseas