a presentation on social media marketing

1. INTERNATIONAL UNIVERSITY OF JAPAN
(IUJ)
Social Media Marketing
Final Presentation
Prof. Adam Acar
(Lecturer)
Sulemana ABDUL-SALAM
IB5067
November 4, 2016

2. 1
Content
SECTION 1
Outstanding social media campaigns from Ghana
SECTION 2
Companies
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

3. 2
BRAND GHANA(SMOCK)
Outstanding social media campaigns from Ghana
A Social media campaign launched to promote tourism in Ghana
and also project Ghana dubbed "BRAND GHANA"
It is also to promote the Ghana textile industry.Every Friday all
citizens are suppose to wear the tradition cloth or made in Ghana
cloth. The campaign runs on Facebook and Twitter
To take part in the campaign, social media users are required to
take beautiful pictures of any eye-catching monument, landscape
or landmark; post them on social media and tag friends.
Very outstanding posts also stand the chance of winning some
great prizes from the tourism Board.
http://brandghana.gov.gh/index.php/gallery/
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

4. 3
COCA-COLA RE-BRANDS BONAQUA TO
STAY ON MARKET
The Coca-Cola Bottling Company of Ghana Limited (TCCBCGL),
Ghana’s top producer of soft drinks and bottled-water, aims to
outperform its competitors in Ghanaian market with the re-launch
of Bonaqua bottled water, has been using YouTube,Facebook.
The company now produces different sizes of bottle water.They
always post adverts and pictures on social media.
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

5. 4
FIESTA CONDOMS (REACHING THE YOUTH)
In Ghana Fiesta has launched a new youth brand dubbed No
"Yawa", a sexual and reproductive health platform that offers
accurate, non-judgemental information to young Ghanaians. No
"Yawa" uses a variety of means to reach the youth, including a
website, Twitter and a Facebook page.
Fiesta continually finds new ways to deliver information about
family planning and safe abortion options to those who need it
and encourages the use of Fiesta condom as well.
**https://www.youtube.com/watch?v=vEVC86svdsE&
spfreload=5
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

6. 5
HORSEMAN SHOES
**Horseman shoes started on social media by putting up their
products on facebook.
**This continued and even got an endorse from the president of
Ghana.
**Prices and products are shown on facebook and all you need to do
is to send a message to their inbox and they will deliver at your
doorsteps.
**Currently they expanded and opened up more show rooms across
the region of Ghana.
**https://www.facebook.com/HorsemanShoes/?fref=ts
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

7. 6
AIRTEL GHANA
Airtel Ghana does alot of their adverts on facebook.
The recent one "For your plenty" Facebook videos, funny tweets
and sweet Instagram pics, get a FLEX Monthly Premium
Package for GHs35 and get 3GB data plus FREE social media.
Best 2015 Telecom with the best use of Social Media! in Ghana
YoudeyFlex http://l.ctx.ly/r/15fnj
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

8. 7
Companies
Companies in Ghana
Figure: facebook
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

9. 8
Companies Cont.
Figure: Twitter
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

10. 9
Companies Cont.
Figure: Website of company
Sulemana ABDUL-SALAM | SOCIAL MEDIA MARKETING | Final Presentation

11. THANK YOU