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Growing the McDonald's Brand
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Created by Piyush Kapoor for the course of Brand Management at IIM Sirmaur
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Growing the McDonald's Brand
1.
Growing the McDonald’s Brand Submitted
By: Piyush Kapoor PGP/01/011 IIM Sirmaur
2.
3.
Challenges to McDonald’s
4.
5.
6.
Market Penetration
7.
Localizing the Slogan
8.
Market Development
9.
10.
Product Development
11.
12.
Diversification
13.
14.
15.
Connection with Customers
16.
Brand Value of
McDonald’s Most valuable Fast Food Brand In 2016
17.
Global Sales of
McDonald’s Sales has been Declining since 2013
18.
Unsuccessful Brand Association
19.
20.
Disclaimer: These slides have
been prepared under the guidance of Prof. Sameer Mathur for the Brand Management Course at IIM Sirmaur
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