Marketing Plan for THE SPARKS FOUNDATION as my GRIPJUN2021 Task 1

1. G.R.I.P
JUNE2021#
I
N
T
E
R
N
S
H
I
P
THE SPARKS
FOUNDATION
BORNALI DAS
DIGITAL MARKETING INTERN

2. THE SPARKS FOUNDATION TASK 2
THE SPARKS FOUNDATION
Their website: https://thesparksfoundationsingapore.org
About The Sparks Foundation:
Vision Statement-
A world of enabled and connected little minds, building future.
Mission Statement-
To inspire students, help them innovate and let them integrate to build the next
generation humankind.
Inspire: To inspire, motivate and encourage students to learn, create and help build a
better society.
Innovate: To teach new ways of thinking, to innovate and solve the
problems on their own.
Integrate: To let the students integrate, and help each other, learn from
each other and do well together.
TSF
Interfaces understudies of all financial backgrounds
with specialists. And facilitates information sharing,
that empowers equivalent freedom for all.

3. THE SPARKS FOUNDATION
THE MARKETING PLAN
Step by Step Guide: -
o Awareness- Reaching out to the masses and letting them know about GRIP through TSF
Awareness ad campaigns. This objective is at the top of the marketing funnel, which helps
build awareness.
o Interest- Creating long lasting impressions that makes the viewers curious to know more
and in turn interact more with the program.
o Consideration- Encourage people to engage more and to take action by appealing to their
intellectual needs and existing requirements.
o Conversions- Capture leads from LinkedIn and drive them to the TSF home page for
further actions.
TASK
2

4. 1.AWARENESS through Carousel Ads: -Carousel advertisements permit you to grandstand 2-
10 images or content videos inside a solitary promotion — each leading to a new external page.
People can look through each picture or video by swiping on cell phones or tapping the left-right
click buttons on their
desktop.
OVERVIEW
Ad
Name
Intro text Card 1
Landing
page
Card 2
Landing
page
Card 3
Landing
Page
Card 4
Landing
Page
Card 5
Landing
page
Destination
URL
TSF The sparks
foundation is
working to
bring parity in
education,
making sure
children have
equal
opportunity at
success,
irrespective of
the financial
background.
https://t
hesparksf
oundation
singapore
.org/prog
rams/stu
dent-
scholarsh
ip-
program/
https://the
sparksfoun
dationsinga
pore.org/p
rograms/st
udent-
mentorship
-program/
https://the
sparksfoun
dationsinga
pore.org/p
rograms/st
udent-sos-
program/
https://the
sparksfoun
dationsinga
pore.org/p
rograms/w
orkshops/
https://the
sparksfoun
dationsinga
pore.org/p
rograms/c
orporate-
programs/
https://thesparks
foundationsingapo
re.org
THE SPARKS FOUNDATION TASK 2

5. THE SPARKS FOUNDATION
2.INTEREST through Video Presentations
https://youtu.be/kgj_0E_urK0
Link to my video:
https://www.canva.com/design/DAEiHP4vrBU/-
BVZBUvz5Pu9R8j8nchANg/view?utm_content=DAEiHP4vrBU&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton
TA

6. h
THE SPARKS FOUNDATION
3.CONSIDERATION through E-mail Newsletters
Using Email newsletters to keep the audiences updated with the latest news, tips, or
programs about TSF.
MAILCHIMP
Using MailChimp to send up to 12,000 emails to 2000 subscribers of newsletters per month.
Although it has limited analytics tools on its free plan but does include a number of easily
editable ‘drag and drop’ templates. Using the segmentation feature to divide captured email
addresses into lists for personalization.
TASK 2

7. THE SPARKS FOUNDATION
5.CONVERSIONS through Benefits & Perks
TASK 2
✓ EVENTS
Organize Events, Allowing Students to Learn from The Masters in Their Fields. Get
Inspired. Through Stories and Workshops, TSF Shows Them Feasibility of Big Dreams.
✓ INTERNSHIPS
Conduct Internship Program to Help Students Be Ready for What Is Coming to Them
in Their Career Ahead.
✓ MENTORSHIP
Help Students and Enable Them to Move Forward, Get Unstuck from Any Unfavorable
Situation. TSF Keeps an Alternative Channel Open Always to Help Them, When School
and People Around Are Not Enough.
✓ SUPPORT
TSF Connects Them to Available Resources and Supports Students When There Is
None Available.
✓ SCHOLARSHIP
TSF Provides Financial Assistance to Meritorious and Deserving Students. Also, TSF
Provides Prizes, Motivating Students to Bring Out Their Best.
✓ COMMUNITY
TSF Have Built a Community of Sharing Knowledge, Helping Each Other. TSF
Encourages Asking for Help, And Let Inner Desire Drive Students to Success.
Make An Impact! Join The Sparks Foundation
as a learner, mentor, expert, intern and make an impact on education. Learn and Share on
the way...