Pakistan is an agricultural country and agriculture is a vital sector of Pakistan economy, people about 65% live in rural areas and directly or indirectly relating to profession of agriculture. Agriculture of Pakistan accounts 21% of total GDP in the economy. Pakistan have good natural resources for agriculture like well fertile land, natural flow of water canals from north to south, include dams, barrages, headwork, canals, and distribution channels, four seasons, hard worker peoples, include agro based industries like poultry, fisheries, dairy and livestock. Our agri fields cover with crops round the year.
Although we have 16 major agricultural colleges and universities, Pakistan Agricultural Research Councle (PARC) National agriculture research center (NARC), Ministry of Agriculture and Tourism Development Corporation of Pakistan (TDCP) but no organization working on agri tourism in Pakistan.
Agri Tourism Development Corporation of Pakistan (non-governmental and non-profitable) are pioneer to introduce agri tourism in Pakistan, arranging so many events/seminars /workshops to explore this idea. Designing, planning & developing agri tourism parks in Pakistan.
Agriculture sector and the community of Pakistan facing some challenges so we think using agri tourism idea can help
• Quality of life getting poor because of chemistry foods so it will help aware real foods.
• Educated person are not interested in agricultural business agri tourism idea can involve them.
• Prices of agricultural products fluctuate mostly time. Our farmer receive low prices of their products then agri tourism help as direct marketing which also decrease Role of middle man.
• Traditional cultivation methods and crops so agri tourism help “explore new types of cultivation and value addition”.
• Rapid Migration from rural to urban for jobs then agri tourism idea generate new jobs in rural areas
I observe
• Agri tourism contributed to the stability of the agriculture and tourism industries of Pakistan.
• Agri tourism is one alternative for improving the incomes and potential economic viability of small farms.
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Pakistan tariq
1. Country Paper 2015
(PAKISTAN)
By
Tariq Tanveer
CEO&Founder
Agri TourismDevelopment Corporation of Pakistan
This Country Paper is presentedfor International workshop
“WORKSHOP ON AGRI TOURISM BUSINESS DEVELOPMENT”
2-7 August 2015
Malang East Jawa Indonesia
Asian Productivity Organization
2. DDEEDDIICCAATTIIOONN
This humble effort
The fruit of studies and thoughts
Dedicated to
My Beloved
“Earth planet”
I strongly believe that
Its GOOD WISHES always with me
To my
“BEAUTIFUL NATURE”
It always inspired and encouraged
Me To Get the higheridea of life.
May every one spend his/herlife on this planet to protect it for a
Long Happy Life.
3. CONTENTS
Sr# TITLE PAGE
1 IInnttrroodduuccttiioonn ooff PPaakkiissttaann 4
2 IImmppoorrttaannccee ooff AAggrrii TToouurriissmm 4
3 IInnttrroodduuccttiioonn ooff AAggrrii TToouurriissmm iinn ppaakkiissttaann 5
4 QQaaddiirr BBaakkhhsshh FFaarrmmss!! AA HHoorrttiiccuullttuurraall PPaarrkk 6
5 Agri Tourism Development Corporation of
Pakistan
9
6 ATDC Pakistan Events in Pakistan 11
7 National Research Institute for
Agricultural Tourism
19
8 Monthly Magazine on Agritourism 19
9 National Conference on Agri Tourism 20
10 ATDC Pakistan Future Plane Events 20
11 ATDC Pakistan Projects 22
12 Conclusion 25
4. 11-- IInnttrroodduuccttiioonn ooff PPaakkiissttaann
Pakistanisan agricultural countryand agriculture isa vital sectorof Pakistaneconomy, peopleabout
65% live inrural areasand directlyorindirectly relatingtoprofessionof agriculture.About25% of
Pakistantotal landisundercultivation.Agriculture of Pakistanaccounts21% of total GDP inthe
economy.
Pakistanhave goodnatural resourcesforagriculture like well fertileland,natural flow of watercanals
fromnorth to south,include dams,barrages,headwork,canals,anddistributionchannels.IndusRiveris
wonderful irrigationsysteminPakistan.
We have fourseasonsforcultivation like veryhot,snow fallsarea,Tropical zone andrain fall areamake
it sovaluable andsuitable foragriculture. We have twocropsseasoninPakistan,one Rabi Cropsand
SecondKharif. OurFarmeris alsovery hard worker. Agro Based Industries like poultry, fisheries, dairy,
and livestock also present.
We have 16 major agricultural colleges and universities in Pakistan.
National agriculture research council (NARC)
Ministry of Agriculture
Tourism Development Corporation of Pakistan (TDCP)
These all Departments working for development of agriculture and tourism industry.
our agri-fields cover with crop mostly round the year, Vegetable fields, orchids, herbal plants and
agronomic crops. When crops at their blooming time, scene is so amazing & wonderful, never forgettable
moments spend with this blooming. we want to explore the beauty of agi-fields.
Agriculture now moves in to field of tourism and entertainment farming.
22-- IImmppoorrttaannccee ooff AAggrrii TToouurriissmm
Agriculture of Pakistanandthe people of Pakistanfacingsome challengessoIthinkusingagri tourism
ideainPakistanwe can face these.
Qualityof life gettingpoordaybyday of the people.
Educatedperson are not interestedinagriculturalbusiness.
Pricesof agricultural productsfluctuate mostlytimebecause thereisnopropereffective price
policyof governmentsolivingstandardof a farmerisverylow.Our farmerreceive low pricesof
theirproducts.
Role of middle manhighly effectthe farmer’sincome.
Traditional cultivationmethodsandcrops
A farmersociallycan’tfeel proudas farmer.
Value addition
RapidMigrationfromrural to urban
5. Create newjobsinrural area
I observe
Agri tourismcontributedtothe stabilityof the agriculture and tourismindustriesof Pakistan.
Agri tourismisone alternative forimprovingthe incomesandpotential economicviabilityof
small farms.
Some agri tourism experiences allow guests to buy food products grown on the farm or hand-
craftedproducts,value additionproducts made bythe farmers’families;purchasingthesegoods
it helps another source of income.
Nowthe fieldsof agriculture movesintotourism,well designagri fields beautyandsome others
Attractionscan attract the communityandschool kidsinto agri fields.
Our NewGenerationhave noKnowledge aboutnature.
1. PakistanisAgriculturist’sCountry,itisexpectedthatwe shouldknow the informationrelated to
agriculture and agri tourism.
2. Today urban children’s world has became limited in the closed door school, classes, cartoon
programson the television,videogames, softdrinks,spicyfastFood,computer,internet,and so
on, they see mother nature only on television screen.
3. Now it has become very necessary that children know the traditional way of agricultural
farming activities, and other businesses dependant on agriculture. Here children come very
close to Mother Nature and learn many new things in life.
Agricultural tourism,therefore, givesparents the opportunity to introduce their children to something
other than the city life.
33-- IInnttrroodduuccttiioonn ooff AAggrrii TToouurriissmm iinn PPaakkiissttaann
My Approachaboutagri tourism (how thisideagenerate inPakistan)
1997 I start my professionallifeinhorticultural businessaftercompletemymasterdegree,
QadirBakhsh Farmsis myown creation,asgardenerI create myown worldof plants,its
landscape designmake itpossible forpeople’sattraction.
My creative WorkMake it a touristgardenas well.Itnot only Attractthe people forplants
businessbutalsoforentertainment.
Nowmostlypeople come forfarmsfreshfeeling,some forpicnicandsome forEducational trip.
Mean time School,college,University studentsalsoarrange some learningtrips onmyfarm.
The plant sellingbusinessandfarmincome increase due tothese visitors.
QADIRBAKHSH (name of my Grand Father) ismyinspirationforthishobby.
Thiswas the back groundwhy I thinkthisbeautiful ideaof agri tourism.
I designmynurseryfarmas a horticultural parkand openitfor public, school kidsand
community.
6. 44-- QQaaddiirr BBaakkhhsshh FFaarrmmss!! AA HHoorrttiiccuullttuurraall PPaarrkk
NowI wouldlike toshare some Mainfeaturesof thispark whichIdesignslow andsteady.
These all feathersare notonlycommercial businessforfarm’sincome butalsoveryattractive
for visitors.
kitchenGarden, Organicvegetablesgrowingarea
Cactus garden,
Lawns&Garden Store
Herbal PlantsGarden
7. Tropical PalmsGarden
Camp Fire PartyArea
Petrifiedwood
We always try to educate our visitors about nature and rare elements, here is petrified wood can visit
at our first designed project Qadir Bakhsh Farms .
GreenHouses
9. Now 2009 Start and QadirBakhshFarms was the mostfamousand well maintainednurseryfarmsin
Pakistanhavinggoodbusinesspotential for horticultural business.
Aboutaverage 100 visitorscome dailyandalsofamilies.More than200 trips fromdifferentschools,
college anduniversitystudents.
QADIR BAKHSH FARMS group is made up of hard-working employs, fun-loving, enthusiastic volunteers
and include all my family who come together to plan the biggest events held at farm, now all have
experience of agri events seminars, training workshop, agri field trips for school kids and community.
QADIR BAKHSH FARMS now a volunteer organization which is committed to working for awareness in
society for real foods. All expenditures are bear by own.
It issuccessful storyof my life butstorywasnot end,
The actual story start now
Same year I decide tospreadthisideaof agri tourisminall overthe country because Ihave the vision
of all problemsfacedbyfarmerhowmuchpainedfull conditiontheyhave faced.
In 2010 I designthisfirm Agri TourismDevelopmentCorporationof Pakistan.
5- Agri Tourism Development Corporation of Pakistan (ATDCP)
Agri-Tourism DevelopmentCorporation ofPakistan (atdcpakistan.com) is a non-government,non-profitable
organization having aims connecting people through food,farms and education.
We educate the consumer aboutorganic,healthylife style, awareness aboutfood from farm to dining table and
introducing agri-tourism & entertainmentfarming to explore the beauty of agri fields and farm fresh feelings.
On the other hand ATDC Pakistan is working as a training institute for Agripreneurs where we trained agripreneures
as consumer organic style needs.
ATDC Pakistan introduce new breed of Agripreneurs having business ofagri-tourism & entertainmentfarming for
agricultural students and farmer Community, This company in Pakistan organizing agricultural Event, Agri-field
trips and field Activities, Agri-field picnic party for school kids and community.
ATDCP Now introduce first time in Pakistan agri-tourism farms because we have the passion for
community of Pakistan better environment awareness and organic life style. We want to produce nature
lover citizens.
So we are going to create not only Agri-Tourism farms for tourist attraction/facilities, education but also
introduce modern Entertainment Farming, We Inspire people to get good quality of life.
ATDCP offer now the school kids can visit agri fields for view all farming process in their working state,
10. this will create relationship between farmers and community, so that they can love nature.
ATDC Pakistan have our own designed agri-tourism farms at different location of pakistan, where we
offer a lot of tourist attraction for visitors which are very learning/informative and having fun with farms
fresh feelings.
Agri-Tourism Development Corporation of Pakistan is working.
* Agri- Tourism Farms Designing, planning and its development
* U-Pick Enterprises
* Arranging community parties and school kids visit of agri fields.
Schools and Organizations can contact us for agri-field trips like
* Nursery Farms * Herbal plants/Medicinal plants Gardens * Kitchen Garden
* Vegetable Tunnel Farms/off season vegetable farms
* Dairy, livestock and poultry Farms * Fruit Farms * small scale sugarcane processing unit * Goat Farms
ATDCP is registered company in Pakistan.
Pakistan income tax department, certificate
1- ATDCP is also registered firm with chamber of commerce and industry
2- ATDCP is also registered with firm registration Department Pakistan.
11. 6- ATDC Pakistan Events in Pakistan
Agri Tourism Development Corporation of Pakistan design so many agri fields event in Pakistan, these all
events are design and organize by ATDCP at different locations in Pakistan. The main aim of these all
events are to promote agri tourism in Pakistan. We arrange these events at our design agri tourism
parks/farms all over Pakistan. These events also help us to promote new agri tourism park newly open for
public.
6-1 WORLD KITCHEN GARDEN DAY
Kitchen Garden Day is recognized each year on the 4th Sunday of August. ATDC Pakistan celebrate this
day to aware about home growing vegetable, It is an opportunity for people of pakistan to gather in our
any gardens of agri tourism farms with friends, family, and members of local community to celebrate the
multiple pleasures and benefits of home-grown, hand-made foods. We arrange training class every year
on this day.
6-2 NATIONAL MUSHROOM FESTIVAL PAKISTAN
We have arranged four successful National Mushroom Festival events in Pakistan. This is annual festival
and can be announced any our agri tourism park.
Aims and Objective :-
Our aim to organize mushroom festival is to educate the consumer of mushroom and to promote the
awareness about mushroom’s health benefits.
So Mushroom festival provides an excellent opportunity to participants raise awareness about practical
12. growing technology of mushroom domestic and commercial level as well.
Activities :-
* Training workshop
* During training class cooked mushroom taste by the participants.
* Distribute booklet about easy growing methods,about medicinal and nutritional values of mushrooms
along with cooking recipie.
* Comments from the public about improve the festival activities.
* Cook your own mushrooms
* Distributed gift mug or other gift items among the participants
* Picture taking banner for kids attraction
Result :- thousands mushrooms lover visit these festivals, about 300 peoples attended our training
workshop class. question/answer section was very informative.
Problems of mushrooms growing in Pakistan:-
Mushroom is high in protein ,richest in folic acid, fat free cholesterol free, sodium free, good source of
potassium but in Pakistan it cannot become the part of our food as compare the other part of the world.
In Pakistan more than 90% people are not aware about the mushroom as food and its taste and if a few
percent people who aware about this magical food can’t find fresh mushrooms any where in market.
If any mushroom lover want to grow it they have no idea for spawn and its technical know how, if any
body get spawn and grow it successfully then they have no any market in Pakistan where it will sale.
They will fail to market it,
other hand no body know and work on value addition products of mushrooms.
Aims and Objectives:-
So we realize this situation and have the aims to become the bridge between consumers and producers.
Our aim to organize mushroom festival is to educate the consumer of mushroom and to promote the
awareness about mushroom’s health benefits,
Provide the practical technology and easy way to grow mushroom domestic as well commercial growing.
Provide the opportunity growers can get the spawn and when they grow provide the source of market in
Pakistan and outside country.
Activities:-
1-Lectures about medicinal and nutritional values of mushroom , and benefits of mushroom eating.
2-Mushroom festival will contain practical technology growing of mushroom domestic and commercial
level.
3- Teach different cooking recipes of mushrooms.
4-We also have small domestic mushroom growing farm which present as model for participants.
ATDC Pakistan arranged National Mushroom Festival Pakistan every year in pakistan and committed to
recognize it as mega event of pakistan.
13. 6-2-1 Wild mushroom hunting club and tours
Pakistan northern areas are full of valuable wild mushrooms like morel and truffle mushrooms.
First time in Pakistan history ATDCP Establish mushroom hunting club which arranged wild
mushroom hunting tours every years around The Murree Hills area at our designed mystic
meadows. During this tour we train people how to hunt wild mushrooms and how to identify
edible and non edible wild mushrooms also their characteristics and properties.
Medicinal mushrooms and their collection from wild. Its value addition, packing, branding and
export.
This is a great opportunity for mushroom lovers who want to get knowledge about hidden
treasures of mushrooms. If people want to join us future tour of mushroom hunting, become
the member of mushroom hunting club, when you will be the member you can get so many
booklets having information about mushrooms on your door step and can join us next
mushroom hunting tour.
6-2-2 mushroom master cooking contest
MUSHROOM MASTER COOKING CONTEST 2015,ATDC Pakistan arrange one day mushroom master
cooking contest 2015 and also having section on growing mushrooms training at ATDC Head office dated
Saturday 18th April 2015.This cooking contest managed by national mushroom festival team and
students on internship training of UAF at Agri Tourism Development Corporation of Pakistan Sohail iiyas,
Faizan Arshad, Adnan Aslam Junaid Hafeez and Ali Hassan.
14. 6-3 THE FARM! DINE IN NATURE
ATDC Pakistan always create opportunities for community to spend some tension free time with nature
and enjoy farm fresh feelings.
"The Farm ! Dine in Nature " is an idea introducing for nature lovers, spend a day with your family in the
field of mustard when its with full blooming. Dinning table will set in the middle of blooming field,serving
organic and home made food with manner. walk ways arrange for you all around the blooming field of
sarsoo, you can pick fresh vegetables, enjoy fruit orchid, flower garden and get involve farm activities.
For kids its learning of nature and idea where the vegetables comes from?
we also arrange camp sites and cycling tracks so people can come with camp and cycles and enjoy it.
Come with jogging shoe and easy dress. people will never forget the time spend at farm. "The Farm !
Dine in Nature ".
Experience natural farm beauty with organic food , enjoy the pick your own experience,
so looks today how our guest enjoyed this wonderful day. friends participate all over pakistan specially
some comes from lahore islamabad and faisalabad. really it was a great and dream day and all guest
enjoyed it a lot.
15. 6-4 PICK YOUR OWN VEGETABLE & FRUIT (U-PICK INTERPRICES )
GRAPES /STRAWBERRY etc
Buy the local fruits and vegetables direct from the farm is a wonderful idea to enjoy some recreational
activities with family, learning and source of low price farm products.ATDC Pakistan design some U-Pick
farms for community, our U-Pick Enterprise provide inspirational experience for our guest.
6-4-1 PICK YOUR OWN GRAPES EVENT.
Our aim to organize the event
Pick your own experience of grapes
1- Visitors can get the idea where and how grapes growing .
2- We want to decrease the role of middleman so pick your own enterprise is the idea of direct marketing
,build links of farmer and end consumer without any middleman for cheaper prices of agri-products.
3- Pick your own experience is wonderful fun and entertainment for visitors.
4- Our kids are not much familiars with and have no idea where the food come from?
16. So U-Pick Enterprise is a great opportunity for kid’s education where the food come from?
5- Kids spends a lot of time playing video games, cartoon movies, laptops using, having no time for
outdoor Visits, so U-Pick experience brings them in agri-fields spending sometime in nature.
6- Our Farmer can’t get good prices of their products so we call them come for new trends of agri
business in local areas.
7- We want to explore the new valuable crops rather than our traditional low outcomes crops for
agriculturist community , it is a practical training workshop and model grapes farm for them .
8- We also want to educate our consumers and farmers for value additions . value additions in such a
way how we can use grapes making vinegar ,jam Raisin (dry grapes) etc.
9- And our main aim to design such events are explore the beauty of agri fields for tourism rather than our
other tourism like mountains, forest and water.
Agri Tourism Development Corporation of Pakisatn arrange grapes event, this event was a training all
about grapes growing, value addition and fun pick your own grapes . families invite all over.
ATDC Pakistan always provide opportunity to the community come with your kids and spend sometime
with nature and teach then where the food come from? people learn a lot and enjoying the time in a
beautiful grapes garden.
Event was organize at Rana Quoom Grapes Farms 10 Km shahkot sangla hill road faisalabd. the Owner
of the farms Rana Quoom saib is very progressive farmer.
this day participants not only know all about grapes growing along with having fun also having pick your
own grapes experience , the day was entertainment for family but also fully educational tour...........
6-5 NATIONAL AGRIPENURES TRAINING CAMP
ATDC Pakistan aim to organize this event National Agripenures Training Camp introducing new ideas of
agri business and inter connect agri related communities along with lot of entertainment and learning. We
organize this event once a year at any of our agri tourism park. This year we arrange this event Ranjha
Agri Tourism Park Sargodha Dist.
6-6 LOVE PARK
The idea behind Love Park people can planting a tree with name of their beloved. We mark
some land at our agri tourism park as love Park. Visitors pay monthly fee for look after their
plants.
17. 6-7 WORKSHOP ON HERBAL/MEDICINAL PLANTS GARDEN
Cultivation of Herbal/medicinal plants is very profit able business, its value addition, branding,
marketing, export create new jobs in agriculture sector.
Other side use of medicinal/herbal plants safe for patient also.
For Awareness about medicinal/ herbal plants and their uses, for Save the indigenous
knowledge of medicinal plants, Raised medicinal plants garden and nursery, Produce materials
for research like stems, leafs, flowers fruit.
ATDC Pakistan arrange event on medicinal/herbal plants every year and arrange herbal plant
field visits. Pakistan Forest Institute Peshawar is our partner institute arrange workshop on
medicinal/herbal plants. Participants rewards certificate after complete this workshop. Dr.
Muhammad Muslim Saib Senior Botanist & Head of Medicinal Plants Garden Pakistan Forest
Institute Peshawar is the focal person to arrange these workshops in future.
6-8 NATURAL SUNDAY BRUNCH
Natural Sunday Brunch is a experimental event organize every Sunday at Qadir Bakhsh Farms.
Registration open for 6 days a week and served only on Sunday. Pure desi& traditional food
served live cooking. Average 2 to 3 families book this brunch in summer and 6 to 7 families in
winter. No of guests increase gradually.
18. 6-9 TREE HOUSE RESORT
Tree house Resort ideal for green inn accommodation for nature lover people, this idea also help us to
promote the idea of Agri tourism. Tree house is good for tourist attraction. Tree house resort idea
generate income for farmer. this tree house have complete facilities of accommodation , doule bed and
for two kids beds also. fully loaded bath room, and small kitchen, two chairs, with tv troly also, 100 %
weather control hut with outdoor sitting.
6-10 VILLAGE CULTURE SHOW
Agri Tourism Development Corporation of Pakistan organize this event at flower show February 2015
Karachi display some traditional house used crockery from village life and Desi , local made food of
Punjab , and very unique Home Made stat of art dress from Sind culture, just show our local tradition. Our
aim to organize such event to Promote village tourism and impress urban community. About 1000 people
visit our stall.
19. 7- NATIONAL RESEARCH INSTITUTE FOR AGRICULTURAL TOURISM
ATDCP establish fist research institute for Agricultural Tourism in Pakistan.
Inside Qadir Bakhsh Farms 199 RB Near Gatwala Forest Park Faisalabad.
Research institute Campus having 5 acers land for Research & Development (R&D)
Aims& objective
1- We have to prove and write the research papers of international standers on “Scope of
Agricultural Tourism in Pakistan”.
2- List the ideas of agricultural attractions and facilities offer by the agripreneur and measures its
economic effects on farmer’s life and community.
3- How can a farmer change his economic life by adopting agricultural tourism.
4- Measure the health and educational impact of agricultural tourism for school kids& community.
5- How can help agricultural tourism to create new kinds of jobs in agriculture sector.
6- Research about Maximize local engagement and rural community in enhancing productions,
value additions and marketing.
7- Research about how agricultural tourism help to drive maximum profits and specially minimize the
huge difference between the consumer prices and prices that farmer received.
Professor DR Anwar-ul-Hassan Gilini. Chairman Pakistan Council for Science & Technology
(PCST) is head of this institute. A well known researcher of Pakistan.
8- Monthly Magazine on Agritourism
ATDC Pakistan publish Monthly magazine on agritourism in our national language urdu
for the farmer community and agri visitors. It will update to agri visitors coming events
and share information new attraction offer by the agri tourism park/farms.Dr Khalid
Mahmood Shouq is the chief editor of this news paper.
20. 9-NATIONAL CONFERENCE ON AGRI TOURISM
ATDC Pakistan going organize one day conference on Agri Tourism
DATED:- Saturday 19 September 2015
VENUE:- Pakistan Science Council for science & Technology Isalmabad.
Topic of Conference
* Cultivating your future in Agri tourism
* Challenges and Opportunities
* Scope of agritourism in pakistan
who can join
agricultural universities
NGO'S Working on rural development.
Agriculturists
Tourism/tour operating companies.
Business communities
Horticultural societies
Gardening clubs
Agricultural Banks
participants will be awarded certificate signed Chairman Pakistan Council for Science &
Technology Prof. Dr. Anwar-ul-Hassan Gilani and CEO ATDC Pakistan.
10- ATDC Pakistan future plane events and projects
10-1 ANNUAL CITRUS FESTIVAL
ATDC Pakistan going to organize two days Annual Citrus Festival Pakistan. We have invited professors, research
workers and eminent agricultural businessman,Farmers , students from all universities and civil community to join
this Citrus Festival. There will be lectures, demonstrations and workshops for die hard Agricultural Business idea
with a lot of entertainments and tourist attractions. It will be a forum to excha nge and share knowledge,
experiences.
Aims &Objectives
Our aimto organizeCitrus Festival to exploreSargodha Dist. as best citrus growingvalley in pakistan.
Increasingthedomestic consumption of citrus and its products and shareideas for valueaddi tions of
citrus.Moreover Citrus Festival will develop Linkages between Citrus Exporters, Citrus Importers ,Citrus
growers and citrus valueaddition companies
Agri TourismDevelopment Corporation of Pakistan design competition and awards for attractions for participants
and companies advertisement and interest. Which exploretalents and equally entertainment for public.
CATEGORY (1) BEST CITRUS MODEL/STALL AWARD. CATEGORY (2) BEST CITRUS ADVERTISEMENT FILM
AWARD.CATEGORY (3) BEST CITRUS VARIETIES PLANT AWARD.CATEGORY (4) BEST CITRUS VALUE ADDITION
21. PRODUCT AWARD. Students, farmers,companies,educational institutes, NGOS even individuals areWelcome for
registration all aboveawards.
10-2 NATURAL SUNDAY BAZAR
ATDC Pakistan introduce NaturalSunday Bazar in urban area for those who want to get organic food but
difficult to regular farms and for those farmers who have difficulties to sell their products direct from the farms.
10-3 LYALPURIAN GUR MELA
Gur is A great Alternative for white Sugar. We educate our visitors come and learn all about sugar
cane process and its products , we offer all foods made of gur. participants never will forget this
learning and new secret of Jaggery (gur).
basically its a learning day for visitors and their kids all about process of suger cane and food made
of gur. On the other hand it will generate ideational income for farmers.
10-4 NATIONAL FARMER DAY
Farmers are our heroes who grow food for all community. We know our doctor, our layer but don’t know our
farmer. ATDC Pakistan declare national farmer day to explore the struggle of a farmer. It will encourage the
farmer in the society. It will also help to explore the struggle of a farmer, his hard working which he do for
cultivating food for community.
10-5 AGRI SCOUTS
Agri Tourism Development Corporation of Pakistan going to introduce the idea of Agri scouts in pakistan.
Using our youth for green revolution. students from different universities and colleges students who
interested for agri scout are always welcome new volunteers! So many volunteers are needed to make
the Festival an experience like no other in pakistan. We encourage you to join the fun.
22. 11- MY DESIGN AGRI TOURISM PARK IN PAKISTAN
11-1 QADIR BAKHSH FARMS! A HORTICULTURAL PARK FAISALABAD
Qadir Bakhsh Farms ! A Horticultural Park is the living legacy ,inspiring people through excellence in
garden plants display design , horticulture , education and the arts which prove to be a wonderful
resource for students to get good knowledge of new secrets of horticultural farming. Project Design by
Agri Tourism Development Corporation of Pakistan.
11-2 AL-BARI AGRI TOURISM PARK JARAWALA
Go on a Hayrides is very interesting & informative throughout Al-Bari Agri Tourism Park Site.
During this travel a horticulturist speech about farm practice and other sharing knowledge about
where the food come from. Hay rides cover all these farms of agriculture like fish farm, poultry
farm, nursery farm, horse and cattle farm , flowers field ,vegetables field , fruits farms.
11-3 RANA QUOUM GRAPES FARM SHANGLA HILL STATION
12 achers land all cover with grapes, petting zoo, fish farm, grapes nursery, sitting areas. This farm located 1o
KM Shahkot Sangla Hill Road Faisalabad
23. 11-4 RANJHA AGRI TOURISM PARK SARGODHA
here is one of our most beautiful agri-tourism farm of Pakistan Ranjha gri Tourism Park in
pakistan at M2 Midh Ranjha design and develop by ATDCP.
This agri-tourism offer attractions for tourist .
(1) Hay Rides/Tourist Wagon rides.
(2) Biggest Living wall in the world.( we just in planning but near to do it)
(3) On farm – Retail market(Fresh fruits and vegetables market etc).
(4) Petting Zoo.(5) Fee Fishing. (6) Eid festivals and fairs.
(7) Bed and breakfast with camping, tours, moon light activities. (8) Pick your own vegetable and fruit.
(9) Cut your own flowers and foliage.
(10) Agriculture related museums and display.(11) Farmer’s market .(12) Agriculture related festivals and
fairs .(13) Corn mazes idea and rent fruit tree idea.(14) Flower show and vegetable show.(15) Horse
/bicycle riding.(16) Capturing the natural healthy views /Photo shooting.(17) first time bamboo patches , a
picnic under bamboo forest (18) the biggest & oldest tree of ficus benghalensis.
24. 11-5 MESTIC MEDOS MURREE
photography at Our mestic medow Agri-Tourism Farms is the wonderful time for families, new
married couples and modeling, film, visitors can never forget these moments spending time at
this farm. Ideal place for wild mushroom hunting tours. Grapes garden, natural water stream.
Natural landscape, organic vegetables garden.
11-6 SUMREEN AGRICULTURAL PARK FAISALABAD
. This beautiful agricultural park is located bay pass road from Lahore to Faisalabad. Special for visiting
agricultural crops, fresh water park, farm based market for organic products, cricket ground for school
kids, kids play area, water lack, Picnic point, horse riding club, huge birds aviary
25. 12- Conclusion
We found thatfarmerof the 21st
century mustadopttheidea of agri tourism!
Agri tourism is also valueaddition of agriculture.
Land managementbusinessthatmightincludesomeentertainmentjustforthat peoplecome
outto the farmwill increasethe income of the farmerand also improvethe quality of life of the
people.
Creating forthe newjobsin agriculture sector.
Nexttime when we togetheragain AgriTourism DevelopmentCorporation of Pakistan willhave
originally generated statisticaldataaboutthesocial economicimpactof agritourismon the farmerlife
and as well on community. How much we ableto achieve food self sufficiency,increaseExport,reduce
poverty,increaseincomelevel and improvequality of life, Enhancing community satisfaction.
About me Agri Tourism is not an Idea but it is a life style which is
A bridge between urban to rural
* Developing leadership potential among residents.
* Providing employment for family members.
Adding farm recreational activities and entertainment has been a successful strategy for increasing
customer traffic urban to rural.
Agri-Tourism is the best answer to small farmers in solving their problems because farmer’s
investmentis notthathuge and farmers can earn good amount of money, generate Small and medium
enterprise development and local ownership,Promotion of local production, community pride, heritage
and conservation.
taRiq tanveer
CEO & Founder
Agri-Tourism Development Corporation of Pakistan
www.atdcpakistan.com
Stay blessed & Happy Gardening