The course Media and international relations is oriented toward students in international relations and is focused on providing general knowledge and understanding of current media system and particularly its role within international relations, foreign policy etc. Tackling the Underrepresentation of Women in Media

1. How the media represent women?
Contribution of feminism in understanding
of gender representation.
The Questions are..
01
02
Media and International Relations
Media and International Relations. University of Chittagong.

2. Media and International Relations.
How The Media
Represent
Women..
University of Chittagong.

3. Media and International Relations.
Women as Represented by the Mass Media-
-According to JO Bryant, The media is a powerful tool of Education &
Socialization. Media can play both positive and negative roles in the
presentation of women’s condition and image.
Media and International Relations. University of Chittagong.

4. Media and International Relations.
Women as Represented by the Mass Media-
While on the one hand, the media has raised the women issue very
prominently.
Media and International Relations. University of Chittagong.

5. Media and International Relations.
Media and International Relations. University of Chittagong.
Women Empowerment
Socially
Politically
Economically
In almost every field.

6. Media and International Relations.
Media and International Relations. University of Chittagong.
ILO Report-2016-17
Working Women-18.6
million
ILO Report-2010
Working Women-16.2
million

7. Media and International Relations.
Women as Represented by the Mass Media-
It has on the other, also presented a negative image of the women.
Media and International Relations. University of Chittagong.

8. Media and International Relations.
Women in Cinema/Films
Media and International Relations. University of Chittagong.

9. Media and International Relations.
Women in Cinema/Films
Media and International Relations. University of Chittagong.

10. Media and International Relations.
Women in Cinema/Films
-In films, women are being presented in stereotyped roles, tolerant,
selfless, they are shown as they are being liked when someone eve
teasing them or they can be loved by threatened. Always characters are
designed by the desire of Male Viewers.
Media and International Relations. University of Chittagong.

11. Media and International Relations.
Portrayal of women on television
Media and International Relations. University of Chittagong.

12. Media and International Relations.
Portrayal of women on television
-Most of the time for a women these characteristics can be observed..
 Homely women
 Working Women work only because of some trouble.
 Marriage is portrayed like a very natural, essential and compulsory
situation.
 Widow, devorcee are unhappy and they don’t have any self-
confidence and overall they can’t be successful.
Media and International Relations. University of Chittagong.

13. Media and International Relations.
Same situation on Advertisement, Newspapers and Magazines
• Child centred or women centred.
• In every advertisement even it’s for Male purpose there will be a
women just only for business purpose or in commercial mind setup.
• The issues and news concerning women are prominently published in
the front page.
Media and International Relations. University of Chittagong.

14. Media and International Relations.
Portrayal of women on the Internet
-The Internet is being used in the modern time to share information and
knowledge but..
 Some people use it to present a negative image of women as in
pornography and so on.
 Some are use it as a tool for trafficking women.
 Some are using it for blackmailing women after having data about
them from the net.
Media and International Relations. University of Chittagong.

15. Media and International Relations.
Contribution of feminism in
understanding of gender
representation.

16. Media and International Relations.
Feminism
-Feminism is not so easy to define because it includes a variety of
perspective and ideas. There are, however, certine common assumptions
within feminism. Feminist believe that women’s experience, concerns and
ideas are as valuable as those of men and should be treated with equal
seriousness and respect.
Media and International Relations. University of Chittagong.

17. Media and International Relations.
Mass media and feminism
-The mass media play a crucial role in teaching us how to behave and
think in ways that our culture finds acceptable and we always try to
follow those.
-Feminism is a form of politics that aims to transform the unequal power
relations between men and women. Feminist theories aim to explain why
there are inequalities between men and women.
Media and International Relations. University of Chittagong.

18. Media and International Relations.
Images of women in Mass media.
-Narrow range of role.
--socialized girls and women into highly restrictive feminine identities.
-In reality, wide range role but is not reflected on screen.
--Gaye Tuchman(1978) the media misrepresented reality of women.
-Media stereotyped women.
--Children are socialized into narrow ideas about gender roles.
Most of the feminist research highlighted how women were both
misrepresented and under-represented by the media.
Media and International Relations. University of Chittagong.

19. Media and International Relations.
Feminist approaches to media content
-Contemporary women’s movements in North America, Western Europe
and all over the world have played an important role in shaping the
academic agenda of feminist communication research.
-The first international review of research and action, initiated by the
UNESCO, drew our attention to the striking similarities in the negative
portrayal of women in mass media.
Media and International Relations. University of Chittagong.

20. United States
Brazil
Africa
Albania
Russia
Australia
INSERT LOGO HERE
Feminist Movements all over the world
India
 For voting rights
 To engaged World.
conference on women.
 For stopping gender-
based violence.
 To stop spreading gender
discrimination.
Media and International Relations. University of Chittagong.
Bangladesh

21. Media and International Relations.
Feminist approaches to media content
-Researchs show that women’s representation has grown since the early
1980s.
-It was the United Nations International Decade for Women (1975-85)
that provided political impetus worldwide to initiate research and action
for changing women'sportrayal and participation in the mass media.
Media and International Relations. University of Chittagong.

22. @sufalsarker
http://viewcon.tk
Changes in gender representation.
Debates between post-feminism and contemporary
representation of gender.
..are going to be discussed in next slide
Thank You!