1.
WOMEN EMPOWERMENT
THROUGH MEDIA
SUBMITTED BY:
JIYA JAY SINGH
BSC. EM 5TH SEMESTER
SUBMITTED TO:
MR. ARUN KUMAR PATILKAR SIR
DEVELOPMENT COMMUNICATION

2.
TABLE OF CONTENT
• WOMEN EMPOWERMENT
• WOMEN IN SOCIO-ECONOMIC
DEVELOPMENT
• MEDIA: ROLE IN SHAPING SOCIETY
• MEDIA AND WOMEN
• WOMEN EMPOWERMENT
THROUGH MEDIA
• MASS MEDIA STRENGTHENING
WOMEN
• #METOO MOVEMENT
• MOVIE: PADMAN

3.
WOMEN EMPOWERMENT
महिला सशक्तिकरण
• Women empowerment is very
essential for the development of
the country.
• Women have capacity to change
the destiny of a country.
• Women are offering their services
in two fields, on domestic and
economic front.

4.
TOPICS MATTERING TO
WOMEN
• Employment /Job Prospects in India
/self-locality.
• Inexpensive childcare and Healthcare.
• Educational facilities at their doorstep.
• Dowry system, other legal rights like
self-help, violence etc.
• Information about NGO‟s.
• Legal provisions against Sexual
harassment, Domestic Violence and
Social injustice.

5.
WOMEN IN SOCIO-
ECONOMIC DEVELOPMENT
• For the socio-economic development, women
participation is mandatory and they have ability to
mold the nation’s fortune.
• Famous rural entrepreneurs like Jashwantiben
Popat, the inventor of Lijjat papad, are a testament
to Indian women's ability to shape constructive
societal change. Lijjat papad is a corporate effort
fueling the economy, with seven ladies working in
one building and over 43,000 women employees.

6.
MEDIA: ROLE IN SHAPING
SOCIETY
• Media is often considered as the 4th pillar
of the society and democratic medium of
information.
• Media is the part of the life, all around,
from the shows one watches on television,
music on the radio, the books, magazines
and newspapers.
• It educates people about the current
issues and influences the public opinion.

7.
MEDIA: ROLE IN SHAPING
SOCIETY
• The common people rely on media to
know about happenings in the society.
• Media has the power to pressurize and
criticize the drawbacks of democracy.
• It is instrumental in bringing about unity
among the masses and is backbone of the
nation.

8.
MEDIA AND WOMEN
• The most significant and longest social movement
continuing is movement for emancipation of women.
• Though the primary goal for women empowerment is to
improve the quality of life of women, many other
aspects have also been unfolded with the help of
media.
• Women are under great social control and scrutiny
which has restricted what they can say and where and
to whom. Cultural moves in almost every social set-up
determine women’s socialization in no uncertain terms.
This has an important bearing on their ability to
communicate and express their thoughts.

9.
WOMEN EMPOWERMENT THROUGH
MEDIA
• Media should create awareness about risks prevailing at
home, in work places and while travelling and staying
outside home.
• Economic self-sufficiency is necessary, though it is not a
sufficient condition for empowerment of women.
• Public policies are extremely important to strengthen the
legal institutions that guarantee equal rights and
opportunities to women. The Media should provide political
and legal and economic and health awareness.
• Mass Media should have the positive attitude towards life.
Under any adverse circumstance they should not lose
courage and confidence and try to end their life.

10.
WOMEN EMPOWERMENT THROUGH
MEDIA
• They should provide knowledge about support groups.
• Media should devote a good percentage of their
programmes to create awareness among women and the
society at large, give information about women's rights and
machineries to approach for their all-round development.
• They should set goals for their future and strive to achieve
them with courage and conviction. Much developmental
news should be aired through the medium of radio and tv.
• The Indian media now must focus on women issues in a
decisive way as their role is detrimental for the women
empowerment in India.

11.
MASS MEDIA STRENGTHENING
WOMEN
• The Mass Media, like all social media, are good and
practical means to increase, through the dissemination
of healthy concepts of being woman, of what is the role
of women in modern society, of good examples that
women give us every day, of the results they have
achieved and continue to reach out to women in many
fields of economics and beyond, the social consideration
of women, giving to young women good ideas and
examples for their economic empowerment.
• The Mass Media have always unconsciously affected and
influenced the thinking and behavior of society.

12.
MASS MEDIA STRENGTHENING
WOMEN
• Mass Media could also make a strong contribution,
with the implementation of media campaigns, to the
dissemination of the concept of gender equality. If
people see in the media the overcome of the
differences between men and women will bring him
back into everyday life.
• New innovative decent presentation of women, based
on Indian culture and society through media must be
introduced.

13.
#METOO MOVEMENT
• #MeToo movement was founded by Tarana Burke
in 2006 to help and support survivors such as
dark girls and women against violence and
discrimination with the help of social media to
share experiences of violence and sexual
assault which became prominent by tweet of
actress Alyssa Milano of sexual harassment in
the film fraternity in 2017.
• In 2018, #MeToo movement shook India as
prominent and renowned journalists, actors, and
artists accused of sexual assault and
harassment.

14.
MOVIE: PADMAN
• R Balki’s much hyped film is based on the real life story of
Arunachalam Muruganantham, called India's "menstrual
man" for transforming the lives of underprivileged women
who had to use old rags, sand and leaves during their
periods.
• Despite being peppered with melodrama and some scenes
that go on for too long, the entertaining PadMan delivers a
robust message -- the importance of women’s menstrual
health.
• The film tackles the “shame” that our society insists on
imposing on periods, head on. From women being
ostracised during “that time of the month” to young girls
shying away from school to avoid any “embarrassment”.

15.
REFERENCE
• Premlata and Tanuja Jukariya. 2018. Role of Media in Empowering Women.
Int.J.Curr.Microbiol.App.Sci. 7(04): 1618-1623. doi:
https://doi.org/10.20546/ijcmas.2018.704.182
• Padman: A thought provoking movie on status of women, Ms. Bhumika Mangrola ,Dr. Dipali
Gandhi. doi: https://www.jetir.org/papers/JETIRK006097.pdf
• MEDIAAND WOMEN EMPOWERMENT IN INDIA, Dr. Manju Navriya. doi:
https://doi.org/10.36713/epra0713

16.
THANK YOU