3. Introduction
Background:
Organizations has always acts as per their operational scenario through which proper benefits
has been provided to the end users. Thus for providing benefitted activities, organizations
behaviour has been determined to be highly important to achieve success in the long run. This
particular research has been entailed by pertaining the identification of year of giving within
Abu Dhabi University. The considerations of year of giving has been empowered in the year
2017 by the president of United Arab Emirates by identifying the important pillars of
corporate social responsibility, proper volunteering and also serving the respective nation.
The consideration of year of giving has been intruded by providing hospitality as well as
generosity that have been laid upon identity and legacy through determining the policies that
have been established within UAE. Considering this particular effectiveness, these programs
has been intensified within ADU by determining initiatives of celebrating the virtues
considering the promotions that are highly required for individuals (Subeh, 2017).
Aims and Objectives:
In order to fetch effective research outcomes, the researcher has determined important aims
and objectives of the research have been assessed:
To assess the promotions made by ADU on strategic development by ensuring social
responsibility
To determine the promotion regarding volunteering of different cultures within ADU
To identify the innovative ideas empowered within ADU through sufficing strategies
on the consequences of the strategies regarding year of giving.
Research Questions:
In order to fulfil the research, the researcher has generated certain research questions through
facilitating the analysis, which are as follows:
How does the strategic development on behalf of the year of giving campaign measured
within ADU?
4. Literature Review
The UAE has considered the financial year 2017 as the year of giving and has sufficed the
interception by achieving sustenance on the three important factors such as corporate social
responsibility, volunteering and also serving the respective nation. The initiatives have been
launched for the respective financial year engaging the citizens of the country for entrenching
the values considering philanthropic perspectives along with altruism within the particular
community. The private segment will work durably with government establishments to help
charitable activities, including human alleviation work locally, provincially and
internationally, solidifying the UAE's position as one of the world's driving outside guide
contributors. Volunteers will be basic members in The Year of Giving, with numerous open
doors and impetuses intending to ingrain the benefit of volunteering crosswise over groups,
improving solidarity, coordinated effort, and cooperative energy. According to Al Kaabi,
(2016) the welcome provided to volunteer would reach out to people in general and private
areas, and in addition to people and organizations. There will likewise be an accentuation on
abilities based volunteering which have been focussed through an open door for people to use
and offer their particular aptitudes and gifts as volunteers. The estimation of generosity in
administration of the country is a vital piece of The Year of Giving. Youthful natives will be
welcome to find out about patriotism and partake in activities that attention on giving back to
the country. The objective is to install the estimation of generosity and selflessness in the
UAE's people group, particularly of future ages to come, in the administration of the country
(Einolf, 2017). The mutual obligation regarding these activities will be on people in general
and private segments, and on people, who can augment their probability through combined
and joint endeavours.
Framework
The review made from the different study and from this perception the understandings has
been achieved that the perspectives of year of giving that has intruded the factors considering
initiatives from social and humanitarian aspects in order to reveal success within ADU. The
mission has significantly judged through formulating comprehensive framework for the
respective charities along with other organizations, which will be continued in the future
period. Apart from this the working procedure n behalf of ADU has volunteered the aspects
of charity within the organization. In addition, the contributions within the private sector will
be revealed through enabling social responsibilities within individuals.
5. Methodology
The research has been pertained in order to fetch effective outcomes from the study made on
the year of giving sustaining the perception of Abu Dhabi University. Thus in this section, the
overall judgement considering the perspectives of how the research will be followed has been
depicted. In order to accomplish a successful research, several procedures have been
empowered through which effective synthesis of the data can be observed. Thus, the
processes have been portrayed underneath:
Research Philosophy
The research has been followed through identifying the impact of the year of giving on behalf
of ADU through intervening the factors selected upon different paradigm. It has been
ascertained that the research has been cumulated through identifying the instinct of
epistemological and phenomenological aspects. Through this perception, the research has
been progressed through generating the inference about how the subjectivism as well as
realism has been propounded for fetching proper inference of the research. Other possibility
of interpretivism as well as positivism research has been intruded. In order to identify the
purpose of year of giving generated by ADU, the researcher has revealed that positivism
research philosophy has been selected so as to compare different ideas as well as facts
generated from the overall examination (Panneerselvam, 2014).
Research Approach
The overall interpretation regarding the knowledge achieved from the research has revealed
that the two kinds of research approach are there to achieve the outcomes. The deductive
approach has implied about the overall incorporation of different testing as well as validation
considering the area of research where effective analysis has been acquired from the reviews
of past papers made by different scholars. On the other hand, the inductive research approach
has facilitated the ideas through reflecting innovative concepts and availability of advanced
theories as well as models, which will relate with the research topic for enabling effective
outcomes. Here in this respective research, deductive research approach has been affirmed as
conduction of survey as well as interviews has been availed in order t encounter effective
research outcome.
Research Design
6. Research design has encompassed the consequences through which proper integration as well
as implementation regarding the components has been examined through the research. Thus
the suitability has been derived in a rational considerations through determining higher
accuracy about interpreting the data gathered from the research. For analyzing and also
exploring the perception regarding the year of giving in the ADU has been determined with
respective research designing process. It has been assessed that different consequences
regarding the choice has intruded descriptive research design for inculcating effective
inference from the overall research. Thus, the research survey will be identified by explaining
the understandings gained at the time of pertaining the collection of data.
Research Strategy
The assessment made for determining effective research outcomes has intruded the factors by
which precise findings of the survey has been empowered. Thus in order to consider this
particular synthesis, proper research strategy has to be incorporated so as to fulfil the needs
the of the research. Generally, there are two types of research strategy has been followed.
One is the qualitative research strategy and other is the quantitative research strategy.
Qualitative research strategy has been facilitated with the reviews gathered from the past
researchers on the relevant topic that have been focussed within the research. Clear and
precise analysis of their views has been untaken in order to justify the research procedure
successfully. Moreover, the quantitative research has been materialized through generating
proper responses from the respondents gathered in pertaining the research. Proper interview
among the respondents are judged so as to ensure the feasibility of the respective survey.
Therefore, in this respective research, the clear and concise aspects of year of giving in ADU
has been revealed through following quantitative research strategy so as to ensure proper
justification regarding the survey (Flick, 2015). The respondents gathered for the survey has
been interviewed through generating research questions in for of questionnaire so as to
identify the progress of the research. The responses have been engulfed through judging the
Likert Scale which comprises rating starting from 1 to 5.
Data Collection
Data collection process has been acquired on the basis of fulfilling the analysis required for
assessing techniques perceived in sustaining the differentiations successfully. It has been
observed that for justifying the instances regarding the year of giving in ADU, the researcher
has collected primary data from the respondents in order to undertake analysis in form of
7. interview to 20 survey respondents that are generally stakeholders of the organization. On the
other hand, the secondary data has been deferred through identifying a case study considering
the aspects revealed from the derivatives of year of giving within ADU. Thus, the collected
data has been analyzed through utilizing statistical tools like MS Excel in order to examine
fruitful results.
Data Sampling
Two types of sampling techniques has been generated for assessing research outcomes. One
is probabilistic sampling and the other one is non-probabilistic sampling technique. In this
research, a non-probabilistic sampling technique has been considered in order to fetch
effective outcomes for the research.
Pilot Study
The researcher has undergone primary assessment by considering 2 respondents from the
overall respondents selected and has judged the responses by pertaining a interview session
by raising research questions in order to adhere the facts regarding the concept of year of
giving in ADU.
Research Validity
The research has been validated through the interception where all the data collected and
authentic and are from reliable sources in order to adhere a successful research outcomes.
Ethical Considerations
The researcher should possess the research by ethical means and also no false
misinterpretation has been achieved on pertaining the overall research. The researcher should
not mislead the information and data gathered from the overall investigation.
Data Analysis
Data analysis has been revealed through the activities by dint of which overall examination of
the data collected has been generated so as to find out the significance through which the
outcomes will have to be judged.
8. In order to pertain effective inferences, the researcher has interviewed the respondents which
are different stakeholders of ADU about the fact of the year of giving has been analyzed
underneath:
How far do you think that the students of ADU will be highly supported from the
campaign of the year of giving?
No. Of Respondents Percentage (%)
Strongly Disagree 1 5
Disagree 2 10
Neutral 3 15
Agree 6 30
Strongly Agree 8 40
Total 20
It has been observed when the respondents have been asked regarding the fact about thinking
whether the students of ADU will be highly supported from the campaign of the year of
giving, then 5% of the total candidates have reflected strong disagreement. On the other hand
40% of the respondents have sufficed strong agreement regarding the fact that the students of
ADU will be highly supported from the campaign of the year of giving.
0
10
20
30
40
Strongly
Disagree
Disagree
Neutral
Agree
Strongly
Agree
9. Do you think that through this particular campaign the year of giving, the financial
problem of the undergraduates of ADU can be reduced?
No. Of Respondents Percentage (%)
Strongly Disagree 0 0
Disagree 1 5
Neutral 5 25
Agree 5 25
Strongly Agree 9 45
Total 20
It is evident when the respondents have been asked about the fact that the particular campaign
regarding the year of giving, all the financial problem of the undergraduates of ADU can be
reduced or not. 45% of the respondents have revealed strong agreement regarding this
particular campaign, which will help to reduce the financial problem of undergraduates that
are taking admissions within the university.
Conclusion
It can be concluded that the aspects of the overall campaign will highly facilitate the students
of ADU as different activities will be achieved in measuring success both academically and
also in sustaining effective path of diligence.
0
10
20
30
40
50
Strongly
Disagree
Disagree
Neutral
Agree
Strongly
Agree
10. References
Subeh, I. (2017). Understanding the Communication Strategies of the UAE. Canadian Social
Science, 13(7), 42-48.
http://www.cscanada.net/index.php/css/article/view/9720
Al Kaabi, S. A. R. A. (2016). Determinants that impact first year male students’ motivation
to learn at UAE public colleges(Doctoral dissertation, University of Southern Queensland).
https://eprints.usq.edu.au/28742/
Schroeder, T. (2015). Not Too Soon to Plan End‐of‐Year Giving. Successful
Fundraising, 23(1), 5-5.
http://onlinelibrary.wiley.com/doi/10.1002/sfr.30010/full
Lewis, N. (2014). Giving pledge signers gave big in 2013 but not much for today’s
needs. The Chronicle of Philanthropy, philanthropy. com/article/Signersof-the-Giving-
Pledge/144567/(accessed May 11, 2014).
http://boldergiving.org/news/407_Bolder-Giving_CHRONICLE-PHILANTHROPY.pdf
Moscardino, U., Scrimin, S., Capello, F., & Altoè, G. (2014). This study investigated the
relationship between the monetary giving and volunteering behavior of adolescents and the
role-modeling and conversations about giving provided by their parents. The participants are
a large nationally-representative sample of 12–18 year-olds from the Panel Study of Income
Dynamics' Child Development Supplement (n= 1244). Adolescents reported whether they
gave money and... Journal of Adolescence, 37(1), 53-66.
https://www.infona.pl/resource/bwmeta1.element.elsevier
Einolf, C. J. (2017). Parents’ Charitable Giving and Volunteering: Are They Influenced by
Their Children’s Ages and Life Transitions? Evidence From a Longitudinal Study in the
United States. Nonprofit and Voluntary Sector Quarterly, 0899764017737870.
http://journals.sagepub.com/doi/abs/10.1177/0899764017737870
Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research
project. Sage.
12. Appendix:
Survey Questionnaire:
How far do you think that the students of ADU will be highly supported from the campaign
of the year of giving?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Do you think that through this particular campaign the year of giving, the financial problem
of the undergraduates of ADU can be reduced?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
