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Running head: HUMAN RESOURCE PRACTICES OF EMIRATES AIRLINES
Human Resource Practices of Emirates Airlines
Name of the Student
Name of the University
Author Note

1HUMAN RESOURCE PRACTICES OF EMIRATES AIRLINES
Table of Contents
Introduction:.................................................................................................................................... 2
Objective and Importance of the Study: ..................................................................................... 2
Literature Review on the HR Function:...................................................................................... 3
Company Overview and Background:........................................................................................ 4
Analysis of the HR Function: ..................................................................................................... 6
Evaluation of the Effectiveness of the HR Function: ............................................................... 10
Recommendations:.................................................................................................................... 11
Conclusion: ................................................................................................................................... 13
Reference: ..................................................................................................................................... 14

Introduction:
Human resource department of the business organizations are known as one of the key
strengths that put significant impact on the holistic growth of the organization. It plays vital role
in maintaining environment within the organizational structure and in image building of the
organization in front of the outer world. After the arrival of globalization, the competitive nature
has stimulated in the business world. In this scenario, human resource activities influence the
development of the organizations by maintaining stability in the organizational functions
(Armstrong & Taylor, 2014).
The following article has concentrated on the human resource activities of a renowned
airline brand of United Arab Emirates called Emirates Airlines. It has discussed about the
effectiveness of the human resource activities of the organizational development of Emirates
Airlines. Therefore, some recommendations have been presented to improve the human resource
practices.
Objective and Importance of the Study:
Being one of the key elements of every business organization, it is important to discuss
about the various aspects human resource practices. The primary objective of the study is to
provide a vivid idea about different aspects of human resource activities of the business
organizations of recent time that have a huge impact on the organizational development. The
study will be highly important to identify how good and strong human resource activities can
lead a business organization to achieve its desired position in the industry. By providing a clear
picture about the style of human resource management of leading business organizations, it will
give a transparent idea to the emerging business leaders about what type of human resource

practices they need to adopt for the betterment of their organization. In this competitive era, this
study can play a vital role for the leaders of the business organizations to distinguish between the
suitable and unsuitable methods for their business enterprises.
Literature Review on the HR Function:
Human resource management is considered as a strategic approach to maintain
organizational activities in an appropriate manner (Sparrow, Brewster & Chung, 2016). Human
resource management is considered as a weapon for the business organizations that work as a
link between the employers and employees of the organization (Jackson, Schuler & Jiang,
2014).Earlier human resource functions are mainly performed by the line managers of the
organization. Later after observing the importance of human resource activities, a completely
different section has been created within the organizational structure and many skilled and
experienced people have been hired to manage the HR operations in a proper manner (Budhwar
& Debrah, 2013). Employees are the key element of every business organizations, on which the
success of the organizations is highly dependent. Thus, human resource departments enhance the
competitive advantage of the business organizations to survive in the competition with other
rival companies. Human resource activities help business leaders to utilize their human capital
for the benefit of the organization in an efficient manner. An organization that has a strong
financial background, but no human resource will not be able to match the satisfaction level of
the consumers by offering high quality service. Thus, it is important to use the available human
resource to enhance the productivity level as well as to ensure the quality of the product or
service. Human resource managers play crucial role in order to manage the workforce of the
organization and motivate the employees to work hard to achieve the common organizational
goal. Globalization has transformed the scenario of the business world. It has led every

individual business organization to face a new challenge that is to earn the faith of local as well
as global consumers by performing in an outstanding manner. Without a well-trained labour
force and a completely committed workforce to give their best performance to establish a bright
future for the organization, it is not possible for any organization to set an example for the global
as well as local market. By developing suitable policies and rights for the labours and other
organizational members who are committed to bring the best for the organization, human
resource managers improves the performance quality of every individual employee (Brewster et
al., 2016). Human resource managers maintain healthy relation with all the employees and
understand their requirements and expectations from the employers. Good and experienced
human resource managers convey this message of the employees to the employer and provide a
vivid idea to the employees about the activities of the employers and their planning (Alfes et al.,
2013). It is often evident that leaders of many leading business organizations rely on the human
resource managers to earn support of the organizational members over an organizational
decision. Many reports claim that it is important for the business leaders to include proper and
suitable human resource strategies in the organizational rulebook in order to retain the skilled
and experienced employees and well-trained workforce who can achieve the leading position in
the industry by their efficient and effective performance on the behalf of the organizational
leaders (Alfes et al., 2013).
Company Overview and Background:
Emirates Airline is one of the leading airline companies of United Arab Emirates that is
owned by the government of Dubai. It is considered as the largest airline company of Middle
East that has set an example for others. The organization has been founded in 1985. The
organization operates in 140 cities and 81 countries from all across the globe. In terms of number

of international passengers, Emirates has ranked as the world’s fourth largest airline company of
the world. Before the starting of Qatar airway’s flight from the Doha to Auckland, Emirates had
the longest flight from Dubai to Auckland. By taking such notable initiative, it has brought
revolution in the airline industry of UAE. Being a leading organization, Emirates airlines
possesses huge workforce with approximately 38,797 employees who are appointed to provide
high quality service to the large number of consumers. The organizational leaders of Emirates
pay close attention to the quality of their service in order to meet the expectation level of their
passengers from the worldwide. According to the reports, Emirates earns remarkable profit every
year since its beginning and it has never faced drastic loss. Emirates authority believes in
diversification in business. It is associated with many industries, such as- catering, airport
service, tour operators, engineering and so on. This is one of the major reasons for the large
number of workforce of Emirates. The organization is also known for its healthy relation with
the employees. The organizational leaders of Emirates observe the importance of a happy
employee. Hence, they provide some key benefits to them, such as- health plan, monetary
support and so on, so they can work for the betterment of the organization. The organization is
known for its sustainability management as well. As per the reports, the organizational leaders
willingly participate in the in the community development and the emission of Emirates airlines
is remarkably lower than other airline groups (Beik and Galbraith, 2016). This has helped the
organization to earn immense respect from the local community and people around the
organization. Eventually it has put a significant impact on the development of the organization.
The leaders of Emirates Airlines always include some key strategies within the organizational
rulebook, so it can stimulate the growth of the organization. In order to maintain the position in
the airline industry and manage to grab the attention of the consumers from various continents of

the world, it has entered into the sponsorship strategy. Emirates Airlines is associated with many
sports and cultural events of different parts of the world. Emirates Airlines is one of the sponsors
of Australian Cricket. It is associated with FIFA World Cup, renowned Rugby team Super
League. This has helped the organization to draw the attention of the passengers towards the
brand name. By adopting such unique strategies, the organizational management has promoted
the brand name of Emirate in an effective manner (emirates.com 2017).
In order to manage the large number of workforce and ensure the quality of the
organizational activities, the leaders of Emirates has strengthened their human resource
department and human resource activities. The HR department of the organization has covered a
huge part of the organizational operations and they have played major role in consistent growth
of the organization.
Analysis of the HR Function:
The airline industry is known as one of the fastest growing industry of recent time which
is highly competitive and the performance of the industry is highly dependent on the expertise of
the workforce of the industry. Being a key player of the airline industry, the whole world has
their eyes on the performance of Emirates Airlines. It creates a pressure upon the leaders of
Emirates to perform outstandingly, so it can meet the expectation level of the rest of the world.
The organizational leaders pay close attention to the human resource activities of the
organization to ensure the high quality performance of each of the employee. They consider the
value of a strong human resource department on the growth of the organization. Thus, they have
established a human resource department within the organizational structure under the leadership

of skilled and experience human resource managers, who preserve quality experience in the field
to manage the organizational workforce (Mumtaz, 2017).
The organizational leaders make sure that the members of human resource departments
are aware of their roles and responsibilities towards the organization and they are playing their
role in an appropriate manner.
The organization always appoints skilled and experienced employees who will committed
towards the organizational goals. Human resource managers provide their tireless efforts to look
or the suitable candidates for their organization.
The Emirates authority believes that happy employees produces the maximum and the
good work, so they try to maintain healthy and transparent relation with the employees. It is
known that in order to meet the expectation level of the consumers, it is important to meet the
satisfaction level of the internal stakeholders. Hence, in order to fulfil the process, they maintain
a transparent equation with the individual employees to avoid any kind of miscommunication
and misunderstanding and maintain healthy and peaceful environment within the workplace.
They often involve their employees in the organizational decision making process and they ask
their opinion about the organizational structure, strategies and policies. In is highly beneficial to
identify the issues, employees are experiencing in the workplace every now and then. Eventually,
they can improve the organizational structure for the benefit of the employees to perform and
participate actively within the organizational functions (Beik and Galbraith, 2016).
Emirates authority provides training to their fresher as well as experienced employees to
enhance their skills and knowledge in the field. At the same time, they often appreciate their

employees for their better performance, which motivates them as well as the weak performers of
the organization to improve their performance.
Emirates authority provides some key facilities to boost up the motivation of the
employees, such as- they provide some health plans for the employees and their families. This
facility is highly beneficial and attractive for the employees, as it secures their health as well as
their family’s health. On the other hand, they provide the monetary support to the employees to
overcome financial crunch. As the employees are the key elements of the organization and they
perform for the benefit of the organization, the leaders of Emirates stay close to the requirement
of the employees and they design their policies and strategies in such a manner, so it can make
employees feel that organization also thinks about the benefit of the employees.
Being a large enterprise, it is not possible to maintain interactive relation with the
individual employees on the regular basis. Thus, the leaders use modern way of communication,
such as- internet, official websites, social networking sites to interact and give an idea to the
employees about the organizational adopted strategies and policies (Beik and Galbraith, 2016).
The Main Steps to Implement HR Functions:
There are three key steps are followed by the management of Emirates Airlines. They are
as follows:
Development of HR Policy Framework:
The primary and first step to implement a HR function is to design a HR policy
framework. The organizational management of Emirates Airlines design HR policy framework
on the basis of the organizational structure and organizational culture. Being one of the largest
enterprises, the organizational management of Emirates Airlines considers the number of the

employees, the cross- cultural aspect within the organizational structure while designing the HR
policy framework. The authority and HR manager of the organization plays vital role in
constructing the framework.
HR Policy Development:
On the basis of the HR policy framework, HR policies are developed that are suitable for
the organizational structure, strategies and other policies of the organization. They consider the
requirement of both the organization and the employees while developing the strategies for the
organization.
Approval and Training:
After designing the organizational HR policies, the authority publishes these policies to
the employees and other stakeholders of the organization and provides a vivid idea to them about
the objective of the organizational management to design these policies and how it can be
beneficial for the employees and their performance. It helps the organization to get the approval
of the employees, as they are the key element of the organization. Therefore, the organizational
leaders of Emirate Airlines conduct training session for their employees where they discuss all
the aspects about the HR functions and policies. It helps the organizational members to adopt it
easily (Beik and Galbraith, 2016).
Tools/Techniques for Implementing HR Functions:
Tools that are used by the organizational leaders on Emirates Airlines are as follows:
Employee Engagement Tools:
Emirates Airlines uses various employee engagement tools to engage employees in the
HR function. They use communications tools, such as- podcasts, group chat and social media to

involve employees in organizational decision making process and discuss HR functions directly
with them.
Benefits Management Platform:
The organizational management outsources its benefit management service, such as- it
relies on health insurance plan, retirement plans and so on to provide benefits to the employees.
The Responsibility of HR functions:
Organizational authority and human resource managers are mainly responsible for
designing and implementing HR functions within the organizational structure.
Evaluation of the Effectiveness of the HR Function:
After analysing the human resource activities of Emirates Airlines, it is important to state
that its human resource functions influences the holistic growth of the organization. This type of
positive behaviour towards the employees has brought many positive results for the organization.
The organization has not faced many issues to manage the large workforce. Employees are
happy to work within the organization. The positive approach of the employers towards the large
number of employees has maintained a peaceful environment within the organizational structure
that has stimulated the profit margin of the organization. The facilities provided to the employees
work as a public relation officer for the organization. It advocates for the organization to its
employees to earn faith and respect among them. As the organization think about the benefit of
the employees, employees willingly work as a team and it boosts up their team spirit to achieve
the common organizational goal. Regular interaction with the employees, help the employers to
design their organizational structure as per the requirement of the employees. Eventually, it helps
the employers to keep their experienced and loyal employees for a long period of time, which

brings stability in the organizational performance and help the organization to fight against the
internal as well as external challenges that may restrict the development of the organization.
Being a member of the competitive business world, the strong human resource functions
increases the competitive advantage of the organization and helps to beat other key competitors
of the industry who can challenge the existence of Emirates Airlines. Emirates Airlines has set an
example for other business organizations by providing several facilities to its employees. It has
promoted the brand name to the every corner of the world and employees from the various parts
of the world the world wish to get associated with the organization. Thus, a large number of
applicants from all over the world apply for the posts in the Emirates Airlines (Barros & Wanke,
2015).
Recommendations:
Although, the organizational leaders of Emirates Airlines claim to provide all kind of
modern facilities to the employees, there are some reports that claim that the organization does
not treat its employees in an appropriate manner. According to the report, the crew members of
the organization are not received any kind of facility from the employers (Mumtaz, 2017).
Moreover, it has been stated that, the organization does not pay much attention to the health
issues of their employees. They are forced to join and play their responsibility for the
organization. Thus, some recommendations have been made to improve the human resource
functions of the organization. They are as follows:
 The organizational leaders must maintain a transparent relation with each employee and
must provide a vivid idea to them about the organizational aims and objectives. They
must conduct a face to face meeting or group discussion to discuss the organizational

issues with the employees, as face to face discussion is known as the most influential the
method to convince people. Thus, by adopting this process, the organizational
management can convince their employees to participate in the organizational function.
At the same time, it will give a strong platform to the employees to raise their voice
against the issues they are facing in the workplace every now and then. Eventually, it will
be helpful for the employers to overcome the loopholes of the organizational structure
 The organizational leaders must maintain regular interaction with their human resource
managers and must allow them to give an idea about the opinion of the employees. Being
a large enterprise, it is not possible to meet all the employees regularly. Thus, by
maintaining healthy relation with their employees, human resource managers can get an
idea about their thinking process about the organizational structure. Thus, by discussing
the issues with human resource managers on daily basis, employers can obtain the
feedback of the employees (Budhwar & Debrah, 2013).
 The organizational leaders must make sure that employees are getting healthy
environment in the workplace in terms of food, water, air and so on. They must appoint a
team to maintain the hygiene of within the organizational structure. The employers must
understand that good health of the employees is highly important for the better
performance of the organization. Thus, they must focus on the health of the employees
 The organizational management can provide some moral support to their employees who
are suffering from any kind of grief or bereavement. They can organize some
psychological counselling session for the employees or they can refer them to some

organizations like McMillan Cancer Care Support that can provide monetary as well as
moral support to the victim of grief or bereavement (Sparrow, Brewster & Chung, 2016).
 At the same time, they monitor the activities of the employees within the organizational
structure to avoid any kind of unethical practices within the organizational structure and
identify if any employees are suffering from stress or depression due to the work
pressure. It will help the employers to extend their support to the depressed employees.
Conclusion:
As per the previous discussion, it can be concluded that although the organizational
management of Emirates Airlines has designed the organizational structure with all the modern
facilities, they must maintain healthy and communicative relation with the employees and
monitor their activities to identify the loopholes in the organizational structure as well as the
requirement of the employees.

Reference:
Alfes, K., Shantz, A. D., Truss, C., & Soane, E. C. (2013). The link between perceived human
resource management practices, engagement and employee behaviour: a moderated
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Armstrong, M., & Taylor, S. (2014). Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
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Beik, N. and Galbraith, J., 2016. Fan identification and the perception of the sponsor-team fit:
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