Tourism scope in Haryana and its attraction

1. 18 MARCH
2019

2. Introductio
n
Haryana
→ Gurgaon, Faridabad, Karnal, Ambala, Panipat and Kurukshetra are some of the key
districts of the state.
→ The state has three major seasons, viz., hot weather (April-June), rainy season (July-
September) and cold weather (October-March).
→ Haryana is surrounded by Uttar Pradesh in the East, Punjab in the West, Himachal
Pradesh in the North and Rajasthan in the South. The state surrounds the national capital
city, New Delhi, from three sides.
→ The most commonly spoken languages are Hindi and Punjabi. English is the medium of
education in most schools.
Parameters Haryana
Capital Chandigarh
Geographical area (sq km) 44,212
Administrative districts (No) 21
Population density (persons per sq km)* 573
Total population (million)* 25.3
Male population (million)* 13.5
Female population (million)* 11.8
Sex ratio (females per 1,000 males)* 877
Literacy rate (%)* 76.6

3. Tourist and
Heritage sites
in Haryana
 Mewat - beautiful 27 holes gulf course in a lush green.
 Panipat - A mute spectator of many battles that were fought.
 Rohtak - Land of mythological and Historical importance.
 Gurgaon - number of places worth visiting.
 Faridabad - A major attraction is the Surajkund crafts mela.
 Jhajjar - The Ancient Temple of Pandva’s Bhimeshwari Goddess and Jhajjar Museum.

4. Haryana
Tourism
Policy
• In an effort to boost tourism in the state, the Government of Haryana
has unveiled itsTourism Policy, which envisages promotion of tourism
as a major engine of economic growth and capitalize potential of
sustainable tourism.
• It aims at promoting sustainable tourism by encouraging a
constructive and mutually beneficial partnership between public and
private sector for economic development and employment
generation.
• The policy seeks the state government to increase the earnings from
tourism inflow at the rate of 10 per cent annually.
• The new tourism policy envisages promotion of tourism as a major
engine of economic growth and capitalize potential of sustainable
tourism for economic and employment generation.

5. Haryana
Tourism
Policy
 The objective of the new policy is to broaden and diversify the concept of tourism from
only Highway Tourism to Eco Tourism, Adventure Tourism, Pilgrim Tourism, Farm
Tourism, Golf Tourism, Medical Tourism and Heritage Tourism in order to meet new
market requirements.
 The state government will enhance the infrastructure particularly in the NCR region in
view of the forthcoming Common Wealth Games 2010, besides enhancing professional
excellence in training human resources and providing infrastructure for human resource
development.
 The new policy has proposed to set a Tourism Development Council under the
Chairmanship of Chief Minister to formulate strategy for the development of tourism, on
strengthening tourism related infrastructure in the state, and to attract domestic as well as
foreign investment.
 According to the new policy, the Tourism Department will identify suitable locations and
lands for facilitating tourism projects in the state.
 The Tourism Policy also proposes to develop Gurgaon as a convention and exhibition hub
with requisite world class infrastructure, recreation, information technology and support
facilities.
 The state government will confine its efforts to infrastructural development ensuring
uninterrupted electricity, water supply and provision of basic medical facilities.
 For this, it will provide fiscal incentives, assist in providing suitable sites and remove
bottlenecks, especially those connected with infrastructural development.
 The Tourism Policy also provides that the concessions available to the industry in the
industrially backward blocks will also be available to the hotels and tourism projects.

6. Current
Communication
Strategies
Haryana tourism is currently concentrating more on indirect
medium like TV, newspaper, internet.
 Currently promotion is carrying out through 2 schemes:- domestics
promotion and publicity and foreign promotions and publicity.
 Haryana Tourism Corporation also promoting different types of tourism and
festival by help of there official tourism website.

7. Types of
Tourism in
Haryana
Types of Tourism promoted by Haryana Tourism Corporation:-
 Eco Tourism
 Farm Tourism
 Golf Tourism
 Adventure Tourism
 Heritage Tourism
 Medical Tourism
 Cultural Tourism

8. The current marketing strategies of
Haryana tourism includes:-
Event base campaigns: promote the brand “Haryana Tourism and
tagline “Come, Holiday with us!”.
Haryana travel mart.
Surajkund International Crafts Mela (Faridabad)
Dance and music festival.
Time of Lohri Festival Celebrations.
World travel mart London.
International road shows.

9. Mass media campaign: currently focusing more towards
mass media campaigns to build the brand.
TV campaign.
Print campaigns.
Advertising film for Haryana tourism.
Internet promotion( YouTube, mobile WAP, etc.)
Partnering with private Promotion of digital videos and DVD.

10. Recommend
ations
Use of the word of mouth marketing effectively ( like sending
newsletter, email, photos, description of latest photo of major
events/festival).
Installation of Bluetooth kiosks and hotspot in major malls,
airport, bus stations, railway stations, etc.
Design “Kerala Theme” base contents.
Marketing brochures in flight.
Mobile application for tourists.
Inline international and national movie promotions.

11. Haryana Tourism Offices
CHANDIGARH
GURUGRAM
NEW DELHI

12. ThankYou