This document discusses how construction companies can use Twitter for business purposes. It addresses common misconceptions about Twitter and provides a 4-step process for construction companies to utilize Twitter: 1) listen, 2) create content, 3) filter and share relevant information, and 4) engage with other Twitter users. The document also provides examples of objectives, relevant accounts to follow, types of content to share, and ways to engage on Twitter that could benefit construction companies.
24. 89% of won projects had a
relationship
with the client organisation
before RFP
What it Takes to Win: the Cold Hard Truth
SMPS Marketer Dec 09 Bruce Lea + J Rossi
@MarkitectureDC: Relationships don't create themselves
http://www.smps.org
85. How might
Construction use Twitter?
• What are the Objectives?
• Who could we Follow?
• What could we Say?
• What could we Share?
• How could we Engage?
http://search.twitter.com
#SMAEC
Drives Traffic – but how?
Traffic 6m before and after twitter to www.barefootgilles.com
Lets take a look at the bones of twitter, and begin by setting up an account.
http://tweetdeck.com
http://search.twitter.com
So whats the purpose of listening?
To act.
Good listeners find what interests them – and act on it.
Eg BT Care – a customer service use of listening.
BT Care search for mentions of BT on twitter and ask if they can help.
Try mentioning BT and see if they tweet you!
But they listen for a purpose. And so must you, whatever your purpose is.
Areas of Realestate
All managed through your settings button (top right)
Profile image or avatar
Handle
Name
Location (searchable)
Web link (dedicated twitter landing page)
Bio (160 characters – or more but many platforms will only see first 160)
Background image.
The only bit which transfers to clients and mobile devices