Busy execs guide to social media

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Copy of slides used by Ray Poynter at the BIG Conference May 2010

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  • Most blogs are not kept up-to-date, are not widely read, and are occasionally read internally.
  • Many services have email alerts, others have subscribe options. However, these alerts tend to clog up in-boxes, consider having them sent to an email account created specifically for the purpose. RSS feeds are a better option, and increasingly people are relying just on Twitter.
  • Bloglines is a free online service, Google reader is often best combined with an iGoogle account.
  • Social network and game, based on mobile phones, people ‘check-in’ as they travel around. Raising concerns about security, since it proves you are away from home.
  • There are other phone, for example Samsung, Nokia, and the Android phones. But the busy exec is more likely to go for one of these two.
  • Busy execs guide to social media

    1. 1. The Busy Exec’s Guide to Social Media Ray Poynter The Future Place These slides were used at BIG B2B Conference 22 May 2010, in Chepstow, South Wales. They are also the basis of a new training module I am creating and an upcoming short book.
    2. 2. Outline <ul><li>The  to  scale </li></ul><ul><li>YouTube </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Researcher communities </li></ul><ul><li>Linking resources together </li></ul><ul><li>iPhone or Blackberry? </li></ul><ul><li>Q & A </li></ul>
    3. 3. The  to  scale 1 10 A must have, even for the busiest exec Only for those with both an interest in SM and time to spare
    4. 4. YouTube 8 Keywords: Moyea – downloader and converter , http://moyea.com/ Windows Movie Maker, edit files, add captions and shorten (please shorten) Channels, to group and brand your YouTube Example of a TNS Video http://www.youtube.com/watch?v=rPKUoC7f5Lk Example of promotional video, Socialnomics by Eric Qualman http://www.youtube.com/watch?v=sIFYPQjYhv8
    5. 5. Blogs http://blog.vovici.com/ http://lovestats.wordpress.com / SurveyGeek, Reg Baker, http://regbaker.typepad.com/regs_blog/ Nigel Hollis, Millward Brown, http://www.mb-blog.com/ The Future Place, Ray Poynter, http://thefutureplace.typepad.com/ Keywords: RSS, blogrolls, comments 6
    6. 6. Blog Searching 7 Keywords: Technorati http://technorati.com/ Authority
    7. 7. Blog Trends 9 Keywords: BlogScope http://www.blogscope.net BlogPulse http://www.blogpulse.com/
    8. 8. Commercial Blog Monitoring <ul><li>Services </li></ul><ul><ul><li>BuzzMetrics http://en-us.nielsen.com/tab/product_families/nielsen_buzzmetrics </li></ul></ul><ul><ul><li>Cymfony http://www.cymfony.com/ </li></ul></ul><ul><li>Systems </li></ul><ul><ul><li>Radian6 http://www.radian6.com/ </li></ul></ul><ul><ul><li>ScoutLabs http://www.scoutlabs.com/ </li></ul></ul>10
    9. 9. Email Alerts 10
    10. 10. RSS Readers 8 Instead of visiting blogs to see if there is anything new, have the information sent to you. To a blog reader For example: Bloglines http://www.bloglines.com/ The results of searches and news providers can also be automated via RSS
    11. 12. Google Insights http://www.google.com/insights/search/ 4
    12. 13. Twitter - Tweeting 7 http://twitter.com/
    13. 14. Twitter - Searching 5 http://search.twitter.com/advanced
    14. 15. Twitter - Monitoring 2 TweetDeck , download from http://www.tweetdeck.com/
    15. 16. Facebook 1
    16. 17. Facebook Groups & Pages Pages are better than groups from the owner’s point of view 6
    17. 18. Facebook Games 99 See also: Mafia Wars
    18. 19. Foursquare http://foursquare.com/ 99
    19. 20. Over-sharing? 2 Think before you share. Don’t put in date of birth, address, and mother’s maiden name!
    20. 21. LinkedIn http://www.linkedin.com/ 3
    21. 22. Researcher Communities http://mrspace.ning.com/ http://www.research-voice.com/ Keywords: Ning & White label communities Closed & open Jobs, events, discussions, blogs, resources (e.g. white papers) 9
    22. 23. Saving Effort by Linking SM 7
    23. 24. iPhone or Blackberry <ul><li>Great for </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><ul><li>MP3 </li></ul></ul><ul><li>Bad for </li></ul><ul><ul><li>Email when there is no Internet </li></ul></ul><ul><ul><li>Battery life </li></ul></ul><ul><ul><li>Typing </li></ul></ul><ul><li>Great for </li></ul><ul><ul><li>Email when there is no Internet </li></ul></ul><ul><ul><li>Battery life </li></ul></ul><ul><ul><li>Typing </li></ul></ul><ul><li>Bad for </li></ul><ul><ul><li>The things the iPhone is really good at </li></ul></ul>2 Both phones require time to set them up properly
    24. 25. Questions? If you found these slides of interest you can find out more at http://www.thefutureplace.com

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