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Su Butcher
by Okko Pyykkö
Resources
Links:
http://delicious.com/SuButcher/SMAEC
Blogging:
http://JustProfessionals.net
@JustProfs
Twitter:
@SuButche...
Summary
• Common misconceptions
• 4 Steps
• The Future
http://twitter.threadless.com/
How might
Construction
use Twitter?
Use the hashtag: #SMAEC
http://search.twitter.com
http://twapperkeeper.com/SMAEC/
Some
Common
Misconceptions
http://twitter.threadless.com/
What are our
Objectives?
#SMAEC
http://search.twitter.com
Twitter is
a Trivial
Waste of
Time
Twitter is
not a
Business
Tool
http://www.flickr.com/pntphoto
…Like
Email
…Like
Direct
Mail
www.thedailygreen.com/
Twitter is…
walid.hassanein
jemasmith
Opt in.
Self
Selecting
Construction
and
Property
Other
Professional
Services
Publishing
Marketing, PR,
SM
Other
A Window on
the World
Excape from Colditz
Public
Big
http://siteanalytics.compete.com/twitter.com/
http://siteanalytics.compete.com/twitter.com/
http://www.sysomos.com/insidetwitter/
http://www.corporatewatch.org.uk/?lid=...
Mobile
24/7/365
TechCrunch
Tehran June 16 2009
@fotofacade
www.barefootgilles.com
Search Direct Referrals Twitter
6m Before Twitter
6m After Twitter
+79%
www.barefootgilles.com
Really Good for…
Other
Fun
Socialising
Marketing
Business
Professional
Networking
0 20 40 60 80 100 120
69%
89% of won projects had a
relationship
with the client organisation
before RFP
What it Takes to Win: the Cold Hard Truth
S...
Basic
Anatomy
http://twitter.threadless.com/
Setting up an account on twitter
(quick runthrough)
@ConstructionMkt
http://tweetdeck.com
http://hootsuite.com
Steps to Successful
Business Use of
Twitter:
1. Listen
http://twitter.threadless.com/
Who could we
Follow?
#SMAEC
http://search.twitter.com
Following
Home Feed:
http://twitter.com/
You don’t
have to read
everything
walid.hassanein
Search
Twitter
http://search.twitter.com
Google Reader in Plain English
Step2:
Create
Content
http://twitter.threadless.com/
What could we
Say?
#SMAEC
http://search.twitter.com
Inhabit your
Real Estate
Broadcasting
What information do you share?
• Influence
• Focus
• Opinion
• Personality
Linking
http://bit.ly
http://ow.ly
Step 3:
Filter
http://twitter.threadless.com/
What could we
Share?
#SMAEC
http://search.twitter.com
Not just your
content
http://mashable.com/2009/04/16/retweet-guide/
Following – How it works
The Retweet
Good Retweeters
http://mashable.com/2009/02/17/twitter-retweets/
• Influence
• Focus
• Opinion
• Personality
Step 4:
Engage
How could we
Engage?
#SMAEC
http://search.twitter.com
The Reply
The Reply
The Mention
The Mention
The Retweet
Threaded
Conversations
on tweetie
http://atebits.com/
http://apps.asterisq.com/mentionmap
Direct Messages = Private
http://www.flickr.com/photos/tylerdurden
Results
I found you
on the Internet”
“
Business
from Twitter?
Radian6
Business from Twitter?
Yes
Not
Directly
Not Yet
No/Not as
far as I
know
Other
How might
Construction use Twitter?
• What are the Objectives?
• Who could we Follow?
• What could we Say?
• What could we...
Thank You.
Links:
http://delicious.com/SuButcher/SMAEC
Blogging:
http://JustProfessionals.net
@JustProfs
Twitter:
@SuButch...
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
To Tweet or Not to Tweet - for Construction Professionals
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To Tweet or Not to Tweet - for Construction Professionals

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Twitter Workshop presentation delivered to the Emap 2010 Construction Marketing Conference Social Media Training Day February 3rd 2010.
http://www.builtenvironmentmarketing.com/home

Published in: Business, Technology, Design
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To Tweet or Not to Tweet - for Construction Professionals

  1. Su Butcher by Okko Pyykkö
  2. Resources Links: http://delicious.com/SuButcher/SMAEC Blogging: http://JustProfessionals.net @JustProfs Twitter: @SuButcher @ConstructionMkt @UKConstruction @ArchitectLeague #SMAEC http://twapperkeeper.com/SMAEC/ MyCompany: www.barefootgilles.com
  3. Summary • Common misconceptions • 4 Steps • The Future http://twitter.threadless.com/
  4. How might Construction use Twitter? Use the hashtag: #SMAEC http://search.twitter.com http://twapperkeeper.com/SMAEC/
  5. Some Common Misconceptions http://twitter.threadless.com/
  6. What are our Objectives? #SMAEC http://search.twitter.com
  7. Twitter is a Trivial Waste of Time
  8. Twitter is not a Business Tool http://www.flickr.com/pntphoto
  9. …Like Email
  10. …Like Direct Mail www.thedailygreen.com/
  11. Twitter is… walid.hassanein
  12. jemasmith Opt in.
  13. Self Selecting Construction and Property Other Professional Services Publishing Marketing, PR, SM Other
  14. A Window on the World Excape from Colditz
  15. Public
  16. Big http://siteanalytics.compete.com/twitter.com/
  17. http://siteanalytics.compete.com/twitter.com/ http://www.sysomos.com/insidetwitter/ http://www.corporatewatch.org.uk/?lid=277 23,000,000 Unique Visitors a Month 1,810,100 UK (7.87%) 42,175 UK Construction (2.33%) 20,919 Active (last week - 49.6%) Some Rough Figures:
  18. Mobile 24/7/365 TechCrunch Tehran June 16 2009
  19. @fotofacade www.barefootgilles.com
  20. Search Direct Referrals Twitter 6m Before Twitter 6m After Twitter +79% www.barefootgilles.com
  21. Really Good for…
  22. Other Fun Socialising Marketing Business Professional Networking 0 20 40 60 80 100 120 69%
  23. 89% of won projects had a relationship with the client organisation before RFP What it Takes to Win: the Cold Hard Truth SMPS Marketer Dec 09 Bruce Lea + J Rossi @MarkitectureDC: Relationships don't create themselves http://www.smps.org
  24. Basic Anatomy http://twitter.threadless.com/
  25. Setting up an account on twitter (quick runthrough)
  26. @ConstructionMkt
  27. http://tweetdeck.com
  28. http://hootsuite.com
  29. Steps to Successful Business Use of Twitter: 1. Listen http://twitter.threadless.com/
  30. Who could we Follow? #SMAEC http://search.twitter.com
  31. Following
  32. Home Feed: http://twitter.com/
  33. You don’t have to read everything walid.hassanein
  34. Search Twitter http://search.twitter.com
  35. Google Reader in Plain English
  36. Step2: Create Content http://twitter.threadless.com/
  37. What could we Say? #SMAEC http://search.twitter.com
  38. Inhabit your Real Estate
  39. Broadcasting
  40. What information do you share?
  41. • Influence • Focus • Opinion • Personality
  42. Linking http://bit.ly http://ow.ly
  43. Step 3: Filter http://twitter.threadless.com/
  44. What could we Share? #SMAEC http://search.twitter.com
  45. Not just your content http://mashable.com/2009/04/16/retweet-guide/
  46. Following – How it works
  47. The Retweet
  48. Good Retweeters http://mashable.com/2009/02/17/twitter-retweets/ • Influence • Focus • Opinion • Personality
  49. Step 4: Engage
  50. How could we Engage? #SMAEC http://search.twitter.com
  51. The Reply
  52. The Reply
  53. The Mention
  54. The Mention
  55. The Retweet
  56. Threaded Conversations on tweetie http://atebits.com/
  57. http://apps.asterisq.com/mentionmap
  58. Direct Messages = Private
  59. http://www.flickr.com/photos/tylerdurden
  60. Results I found you on the Internet” “
  61. Business from Twitter? Radian6
  62. Business from Twitter? Yes Not Directly Not Yet No/Not as far as I know Other
  63. How might Construction use Twitter? • What are the Objectives? • Who could we Follow? • What could we Say? • What could we Share? • How could we Engage? http://search.twitter.com #SMAEC
  64. Thank You. Links: http://delicious.com/SuButcher/SMAEC Blogging: http://JustProfessionals.net @JustProfs Twitter: @SuButcher @ConstructionMkt @UKConstruction @ArchitectLeague #SMAEC http://twapperkeeper.com/SMAEC/ MyCompany: www.barefootgilles.com

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