10. Changing personal finance
Spiir is actually a set of hypothesisses.
2011: People dont spend time on PFM because its a hassle.
2015: People dont spend time on PFM because they are busy with their
lives
Analytics GuruSolitary Excel Master Life companion
20112010 2016
11. Changing personal finance
Mission #1 was to improve life quality through simple financial overviews
and budgets that is fun to use
Mission #2 is to improve life quality by nudging financial literacy.
13. Spiir background
Spiir is a consumer platform nudging financial awareness into its users. Spiir is
improving life quality for more than 100.000 Danish consumers. Spiir is free,
fun, informative and very liked by the users. Spiir is convenient and fetches
transaction-data from all Danish banks on a secure and fully automated basis
14. Say hi to your money assistant
Spiirs new mobile digital assistant is targeted at digital millennials (16-35
årige) who primarily uses smartphones when online. The app is designed
around habitual loops to engage users often. It turns personal finance into
something fun and creative.
22. Becoming a market platform
Offers / Lead marketing channels
Bank ProductBank Product
Bank service Bank service
Services ??
Retail Insurance
User data
Spending
patterns
DK banks
DK users
users
Payment/
transfer
Account &
transactions
Spiir
Targeting
Engine
Campaigns
Market-
insights
Targeted offers
Spending patterns
Rest of EU
users
Rest of EU
banks
User
data