1. Product Design & Innovation
Spring 2014
Team A$AP
Prof. David Owens
Christopher R. Bulow
Stuart M. Rock
Turhan Jesrai
Fazulul Haque Sheik
2. TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. DR1 – Analysis of User Needs
3. DR2 – Concept Reviews
4. DR3 – Design Brief
5. DR4 – Product Architecture & D4M Strategy
6. DR5 – Cost & Economic Modeling Report
7. DR6 – Final Prototype, FAB, Packaging & Official Commercial
3. EXECUTIVE SUMMARY
Design and develop a product for non-emergency medical
professionals to have easy access to patient records, quick note
taking, and safe archival of information while on the move
• The purpose of this project was to collaborate with Griffin Technology to design “wearable
technology” that would address the needs of non-emergency medical professionals
• Our process was comprised of a continuous observe-feedback-build (repeat) model
• Included in this presentation are the documents, videos, images, and descriptions of our
findings, insights, analysis, concepts and final results for the six stages of NPD deliverables
6. METHODOLOGY
● Observations
● Participant observations
- Remote user group
● Interviews
- In-person
- Over phone
OBSERVE
BUILD
FEEDBACK
7. THE STUDY GROUP
• Out-patient physicians in academic setting
o Physicians, residents, and med-school students
Dr. John McPherson
Vanderbilt University
Dr. Waleed Irani
Vanderbilt University
Dr. Robert Bulow
Ohio University
8. THE STUDY GROUP
• Out-patient setting in Clinical setting
o Physicians specialists - Pediatrics, Geriatrics, Internal Medicine
o Work in a clinical setting with less movement and quick patient turnover
Dr. Anuradha Dubey
Dr. Shweta Rao
Golden Valley Health Centers
Dr. Mansoor Shah
Coast HealthCare
9. THE ACADEMIC PHYSICIAN
• Works in a large, crowded hospital
• Treats patients while teaching students,
residents, and fellows
• Focuses on education and patient care
• Must access patient information and
medical reference material at all times
“When I ask residents a question, they look up the answer on their iPads”
- Dr. Robert Bulow
10. MEDICAL RESIDENTS
• References Epocrates.com for
answers to medical questions
• Reads and highlights PDF articles
for journal club
• Uses clipboard to make notes
• Spends long periods of time without
sitting at desk / work-station
11. THE CLINICAL PHYSICIAN
• Sees pediatric out-patients in a small,
crowded clinic in downtown Modesto, CA
• 30-32 patients/day, fast patient churn rate
• Parent education is prime focus
• Prefers uploading pictures of the visible
ailments to patient EMR
“I struggle to integrate pictures taken on my iPhone/iPad into patient EMR.
The platforms do not support easy transfer.” -Dr. Dubey
12. THE CLINICAL PHYSICIAN
• Sees outpatients with a support staff of nurses and medical assistants
• Works in a well-organized clinic or hospital floor
• May use OsiriX (image processing software) to keep patient records
13. OTHER INTERVIEWS
• Carry a heavy company-provided laptop and
mouse in hand to every patient room
• Sees 26-28 patients every day
• Complex medical conditions which need thorough
record keeping
• EMR keeping is a major task even on weekends
• Tablets are not fast enough for EMR use
• Waiting for the day when tablets become faster,
more convenient and secure to handle patient
information
14. OPPORTUNITIES AND CHALLENGES
• Academic hospitals:
o Have sufficient funding to provide technology to students and
attendings alike
o Focus on best practices, academics, and efficiency
o Move with latest technology to influence rankings
o Attract young talent, conversant with latest technology and accessories,
easy adapters
• Clinical establishments:
o Focus on efficiency, fast patient movement
o Not necessarily high-tech
o Spend less on training and development
o Caregivers have to invest in technology themselves
15. POTENTIAL LEAD USERS
Out patient physicians in academic settings
• Vanderbilt Hospital - Cardiology and Internal Medicine
• St Thomas Hospital - ENT
• Ohio University Hospital - Cardiology
Dr. John McPherson
Vanderbilt University
Dr. Waleed Irani
Vanderbilt University
Dr. Robert Bulow
Ohio University
16. COMMON NEEDS: TRANSPORTING TECHNOLOGY
• Quickly accessible
• Easy to carry
• Secure
• Sophisticated look
• Adaptable with various clothing
o Scrubs
o Business wear with lab coat
• Light weight
• Compatible
o Technologies - iOS, Android devices
o Interaction with various devices - laptop,
EMR:Technology integration
26. DR2
To view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=V2mGrr_cOyg
-OR-
• YouTube Search: “New Product Design 2014 – Team A$AP –
DR2”
28. DR3
To view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=5djSkcaWsQM
-OR-
• YouTube Search: “Team A$AP Deliverable 3” “stuartmrock”
57. OFFICIAL A$AP PRODUCT COMMERCIAL
To view video, please do one of the following:
• Click this link: https://www.youtube.com/watch?v=IPRvOspNEuA
-OR-
• YouTube Search: “ASAP – Final Commercial – Griffin Technology”
59. ACKNOWLEDGEMENT
• Prof. David Owens
• Griffin Technology
• Dr. John McPherson
• Dr. Waleed Irani
• Dr. Robert Bulow
• Dr. Armen Henderson
• Numerous Fellows, Residents, and Medical students at Vanderbilt
Hospital
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60. CONTACT DETAILS OF PRODUCT TEAM
• Christopher R. Bulow: bulow.christopher@gmail.com; 937-239-1307
• Stuart M. Rock: stuartmrock@gmail.com; 703-888-9430
• Turhan Jesrai: tbjesrai@gmail.com; 949-275-4238
• Fazulul Haque Sheik: sheik26151@yahoo.com; 614-257-8482
