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Tv and popular culture

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Stuart Grenville-Price
Stuart Grenville-Price

The document discusses the role of television in culture and society. It argues that TV is a reflection of culture, transmitting social values and identities to a mass audience. It also influences viewers through socialization and representation of gender, race and class. Theories about audience consumption suggest that people actively use TV to satisfy needs like reinforcement of identity, companionship, information and entertainment.

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TV and Popular Culture
Why should we be interested in T.V when studying culture? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The role of TV in your life ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social ritual ,[object Object],[object Object],[object Object]
Whose culture was reflected in early T.V broadcasting? ,[object Object]
The role of the BBC in British cultural life ,[object Object],[object Object],[object Object]
Representation of Gender, Race and Class ,[object Object],[object Object]
What kind of issues and social trends were reflected in T.V of different eras? ,[object Object],[object Object],[object Object]
Issues and eras ,[object Object],[object Object],[object Object],[object Object]
Audience Consumption ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hypodermic Model ,[object Object],[object Object],[object Object]
Cultural Effects model The thinking behind this theory centres on the long-term effects of particular ideological representations on our beliefs and values. Media representations of beautiful women have been influential in giving both men and women a view of the ‘ideal women’. This now extends to men.
Uses and Gratifications Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to conduct uses and gratifications research ,[object Object],[object Object],[object Object],[object Object]
Sample questionnaire I watch because my family does I can relate to the characters I enjoy discussing the programme with my friends I watch because I enjoy escaping from normal life Strongly Disagree Disagree Neutral Agree Strongly Agree Statements
Programme Case Studies ,[object Object],[object Object],[object Object]
T.V and Theoretical Perspectives ,[object Object],[object Object],[object Object],[object Object]

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Tv and popular culture

  • 1. TV and Popular Culture
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  • 12. Cultural Effects model The thinking behind this theory centres on the long-term effects of particular ideological representations on our beliefs and values. Media representations of beautiful women have been influential in giving both men and women a view of the ‘ideal women’. This now extends to men.
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  • 15. Sample questionnaire I watch because my family does I can relate to the characters I enjoy discussing the programme with my friends I watch because I enjoy escaping from normal life Strongly Disagree Disagree Neutral Agree Strongly Agree Statements
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