Information for businesses considering #WorcestershireHour as a marketing proposition in 2019/20

1. Sponsorship
Information
2019/20
TM
TM
Worcestershire Enterprise Ltd
Keeping Business LOCAL since 2013

2. 100% Exclusivity In Your Sector.
Low Cost, High Value &
Easily Measurable Marketing.
TM
TM
Worcestershire Enterprise Ltd
Keeping Business LOCAL since 2013

3. TM
Background
The #WorcestershireHour hashtag was founded on the 6th
May 2013 by Stuart Allen. What started as a few local
businesses networking on Twitter for one hour each Monday
evening has now become a social media phenomenon with
huge reach and influence.
#WorcestershireHour is the Twitter hub for Worcestershire
businesses, charities, event organisers and community
groups.
In 2018 the hashtag was used by 25,980 unique user
accounts and over 500,000 messages (original and retweets)
were generated. In the same year #WorcestershireHour
tweets landed in 19,800,000 Twitter account timelines.
#WorcestershireHour now operates 365 days per year with
two ‘live hours’ per week (8pm Monday & 12pm
Wednesday). We have over 30,000 mainly local followers
across our three Twitter accounts (@WorcesterHour has
+21,000).
In 2014 Worcestershire Enterprise Ltd was set up to handle
the commercial activities of #WorcestershireHour and the
business is run on social enterprise principles.
During 2014 the hashtag #WorcestershireHour and our logo
were fully registered as a trademark by the IPO.
Statistics from Union Metrics
(Tweet Reach App)

4. TM
Commercial
#WorcestershireHour is funded by a small group of key
Sponsors.
Sponsors pay either a monthly/quarterly or annual fee and
there is no contract beyond the period paid for.
#WorcestershireHour has one full time employee (formerly
long term NEET) and sponsorship covers his salary.
A small amount of additional revenue is raised through
running social media training courses and our annual
exhibition; The Worcestershire Festival of Business
Ben Mannion - Director at Hewett Recruitment
Pictured with #WorcestershireHour Founder Stuart Allen

5. Why Sponsor/Partner
#WorcestershireHour?
•To boost your sales
•We offer low cost, high value &
easily measurable results
•Only ONE business per sector
giving you exclusivity
•Gain ‘Official XYZ of
#WorcestershireHour’ status
•Prominent ‘home page’ logo on
our website with your links and
contact details
•We tweet messages on your
behalf from our
@WorcesterHour account
•Be seen to be actively
supporting our ‘Keep It Local’
initiative
“We get 12 to 15 good leads a
week through
#WorcestershireHour and apart
from recommendations it is by
far our best source of new
business.”
Darren Wilkins
City Signs
#WorcestershireHour partner since 2014

6. TM
#WorcestershireHour Statistics
In December 2013 we subscribed to a Twitter analytics tool
called TweetReach from a business called Union Metrics.
This costs £120 per month but the statistics and infographics
we get are far superior to any other platforms.
We now have continuous data for five full years.
We publish #WorcestershireHour statistics twice a week
(Tuesdays and Thursdays) highlighting performance of our
two live events.
Obviously the only true measure of sponsorship/partnership
with #WorcestershireHour is sales but we also want to
ensure we are also continuously looking to develop the use
and reach of the hashtag.
Daily Statistics
Weekly Statistics

7. Sponsorship Fees
ANNUAL
SPONSORSHIP
£17.30
per week
£900
PAYABLE ANNUALLY IN ADVANCE
FULL 12 MONTHS EXPOSURE
‘OFFICIAL #WorcestershireHour STATUS’
TWO TWEETS PER DAY
MASSIVE SAVING ON FESTIVAL OF
BUSINESS EXHIBITOR SPACE
QUARTERLY
SPONSORSHIP
£20.00
per week
£240
PAYABLE QUARTERLY IN ADVANCE
‘OFFICIAL #WorcestershireHour STATUS’
TWO TWEETS PER DAY
MASSIVE SAVING ON FESTIVAL OF
BUSINESS EXHIBITOR SPACE
MONTHLY
SPONSORSHIP
£23.07
per week
£100
PAYABLE MONTHLY IN ADVANCE
OFFICIAL #WorcestershireHour STATUS’
TWO TWEETS PER DAY
MASSIVE SAVING ON FESTIVAL OF
BUSINESS EXHIBITOR SPACE

8. Sponsorship Fees/Notes
ANNUAL
SPONSORSHIP
£17.30
per week
£900
PAYABLE ANNUALLY IN ADVANCE
12 MONTH CONTRACT
GUARANTEED CONTINUITY
RATE FIXED UNTIL END 2021
EXCLUSIVITY IN YOUR MARKET SECTOR
QUARTERLY
SPONSORSHIP
£20.00
per week
£240
PAYABLE QUARTERLY IN ADVANCE
3 MONTH CONTRACT
GUARANTEED CONTINUITY
RATE FIXED UNTIL END OF 2021
EXCLUSIVITY IN YOUR MARKET SECTOR
UPGRADE TO ANNUAL CONTRACT AT ANY
TIME
MONTHLY
SPONSORSHIP
£23.07
per week
£100
PAYABLE MONTHLY IN ADVANCE
1 MONTH CONTRACT
GUARANTEED CONTINUITY
RATE FIXED UNTIL END OF 2021
EXCLUSIVITY IN YOUR MARKET SECTOR
UPGRADE TO QUARTERLY/ANNUAL
CONTRACT AT ANY TIME
NON PAYMENT/LATE PAYMENT MAY RESULT IN CONTRACT TERMINATION. ALL REFERENCES TO #WORCESTERSHIREHOUR MUST BE REMOVED ON TERMINATION

9. TM
Website Home Page

10. CONTACT
TM
TM
Worcestershire Enterprise Ltd
Keeping Business LOCAL since 2013
Stuart Allen 01905 384314
stuart@worcestershirehour.co.uk