The document features insights from various CEOs about the principles of building lasting brands and achieving success. Key themes include the importance of authenticity, continual learning, and goal-setting in both business and personal life. It emphasizes that understanding modern work dynamics is crucial for leadership effectiveness.

2. Don’t worry about
failure; you only have
to be right once.
DREW HOUSTON
Dropbox, Co-Founder and CEO

3. In this ever-changing society, the most
powerful and enduring brands are
built from the heart. They are real
and sustainable. Their foundations
are stronger because they are built
with the strength of the human
spirit, not an ad campaign. The
companies that are lasting are
those that are authentic.
HOWARD SCHULTZ
CEO, Starbucks

4. You can’t connect the dots looking
forward; you can only connect
them looking backwards. So you
have to trust that the dots will
somehow connect in your future.
STEVE JOBS
CEO, Apple Inc.

5. Experience taught me a few things.
One is to listen to your gut, no matter
how good something sounds on paper.
The second is that you're generally
better o sticking with what you know.
And the third is that sometimes your
best investments are the ones
you don't make.
DONALD TRUMP
CEO, The Trump Organization

6. There’s an entrepreneur right
now, scared to death, making
excuses, saying, “It’s not the
right time just yet.” There’s no
such thing as a good time.
KEVIN PLANK
CEO, Under Armour

7. It takes humility to realize that we
don’t know everything, not to
rest on our laurels and know that
we must keep learning and
observing. If we don't, we can be
sure some startup will be there
to take our place.
CHER WANG
CEO, HTC

8. Lots of companies don't
succeed over time. What
do they fundamentally
do wrong? They usually
miss the future.
LARRY PAGE
CEO, Google Inc.

9. The thing that I learned early on is
you really need to set goals in your
life, both short-term and long-term,
just like you do in business. Having
that long-term goal will enable you
to have a plan on how to achieve it.
We apply these skills in business,
and yet when it comes to ourselves
we rarely apply them.
DENISE MORRISON
CEO, Campbell Soup Co.

10. The distance between number
one and number two is always
a constant. If you want to
improve the organization, you
have to improve yourself and
the organization gets pulled up
with you. That is a big lesson.
INDRA NOOYI
Chairperson CEO, PepsiCo

11. The way I think about culture is
that modern humans have
radically changed the way that
they work and the way that they
live. Companies need to change
the way they manage and lead
to match the way that modern
humans actually work and live.
BRIAN HALLIGAN
CEO, Hubspot

12. I try not to make any
decisions that I’m
not excited about.
JAKE NICKELL
CEO, Threadless

13. IS YOUR WEBSITE SABOTAGING YOUR SALES?
Learn powerful strategies and
proven tips to transform your
website from an after-thought to
your most talented salesperson.
GET FREE GUIDE