This document analyzes viewership changes for English news channels in India over a 10 week period before and after November 8, 2016 across different regions and demographics. Some key findings include: - Viewership of all English news channels decreased 1% overall but Times Now and NDTV 24x7 saw larger decreases of 29% and 27% respectively. - India Today saw the largest increase in viewership of 108% overall and even higher gains of 213% and 230% in Mumbai+Delhi and Mumbai+Delhi+Bangalore. - CNN-News18 also experienced viewership growth, though smaller at 59% overall and 167%/99% in the two city comparisons.

1. VIEWERSHIP COMPARISON of
ENGLISH NEWS CHANNELS
To study the changes in viewership
over 10 weeks (pre and post 8th November 2016)
Developed By:
Stratagem Media

2. 360
200
30
43 42
356
142
62 68
310
50
100
150
200
250
300
350
400
All channels Times Now NDTV 24x7 India Today CNN News18
10th Oct - 11th Nov 2016 14th Nov - 16th Dec 2016
Impressionsin000’s
Note : ‘All Channels’ includes all English News & Business News ChannelsSource : BARC
-1%
-29%
+108% +59%
All India 1Mn+ Cities
Males, above 22 years,
NCCS AB
All Weekdays 9 PM – 11 PM
Channel Viewership Comparison
5 Weeks Pre & Post 8th Nov
-27%

3. 82
35
7 8
14
92
19 23 21
50
10
20
30
40
50
60
70
80
90
100
All Channels Times Now NDTV 24x7 India Today Tel CNN News18
10th Oct - 11th Nov 2016 14th Nov - 16th Dec 2016
Impressionsin000’s
+12%
-45%
+213% +167%
Note : ‘All Channels’ includes all English News & Business News ChannelsSource : BARC
5 Weeks Pre & Post 8th Nov
Mumbai+Delhi
Males, above 22
years, NCCS AB
All Weekdays 9 PM – 11 PM
Channel Viewership Comparison
-61%

4. 147
66
10 17
28
163
44
33 35
160
20
40
60
80
100
120
140
160
180
All Channels Times Now NDTV 24x7 India Today Tel CNN News18
10th Oct - 11th Nov 2016 14th Nov - 16th Dec 2016
Impressionsin000’s
+230% +99%
+11%
-34%
Note : ‘All Channels’ includes all English News & Business News ChannelsSource : BARC
5 Weeks Pre & Post 8th Nov
Mumbai+Delhi+Bangalore
Males, above 22
years, NCCS AB
All Weekdays 9 PM – 11 PM
Channel Viewership Comparison
-41%

5. SOURCE : BARC
55
12
8
12
6
7
40
917
19
5
10
Note:- Others include News X, WION, ET Now, NDTV Profit
Times Now CNN News 18 NDTV 24x7 OthersIndia Today CNBC TV 18
10th Oct – 11th Nov’16 Gross Impressions (000’s) : 360 14th Nov – 16th Dec’16 Gross Impressions (000’s) : 356
Channel Share (%) - English News / Business News Genre
5 Weeks Pre & Post 8th Nov
All India 1Mn+ Cities
Males, above 22 years,
NCCS AB
All Weekdays 9 PM – 11 PM

6. 43
17
9
10
6
16
21
6
25
23
13
12
SOURCE : BARC
Times Now CNN News 18 NDTV 24x7 OthersIndia Today CNBC TV 18
Note:- Others include News X, WION, ET Now, NDTV Profit
10th Oct – 11th Nov’16 Gross Impressions (000’s) : 82 14th Nov – 16th Dec’16 Gross Impressions (000’s) : 92
Channel Share (%) - English News / Business News Genre
5 Weeks Pre & Post 8th Nov
Mumbai + Delhi
Males, above 22 years,
NCCS AB
All Weekdays 9 PM – 11 PM

7. 45
19
7
12
6
11
SOURCE : BARC
5 Weeks Pre & Post 8th Nov
Mumbai + Delhi + Bangalore
Males, above 22 years,
NCCS AB
All Weekdays 9 PM – 11 PM
Channel Share (%) - English News / Business News Genre
Times Now CNN News 18 NDTV 24x7 OthersIndia Today CNBC TV 18
27
10
20
21
9
12
Note:- Others include News X, WION, ET Now, NDTV Profit
10th Oct – 11th Nov’16 Gross Impressions (000’s) : 147 14th Nov – 16th Dec’16 Gross Impressions (000’s) : 163