A short story about Yoast SEO plugin for WordPress and how to use this plugin to make improve your article readability and on-page SEO. Introduced on WordCamp Belgrade #WCBGD 2017

2. Yoast SEO
Plugin
How To Write Better
Articles With

3. Stevica Gološin
https://www.linkedin.com/in/golosins/
http://euridica.com
http://wpserbia.rs
https://www.facebook.com/groups/wpserbia/
WordCamp Belgrade 13th – 14th May 2017

4. Post

5. We Have A Picture

6. No Sales!
No Good Rankings!

7. Do Not Look At Your Code, Anymore

8. SEO & Readability Analysis With

9. Yoast Full Analysis

10. Yoast Semaphore

11. Yoast SEO Analysis

12. Meta description
• Length: 140-156 chars (new: 278 ?! )
• Call to action
• Incude focus keyword

13. Focus Keyword vs. Meta Keywords

14. Other SEO Tips
• Keyword density
• Keyword in the first paragraph
• Subheadings must have keyword
• Text length
Focus
keyword

15. Yoast SEO Analysis – All Green

16. Yoast Readability Analysis

17. Yoast Readability - Goal

18. Length Of Sentences

19. Long Sentences

20. Why?
https://yoast.com/5-tips-improve-readability-blog-post/

21. Sentences
Longer Than
20 Words
25% Max.

22. Passive Voice

23. Passive Voice Found

24. Why?
https://kb.yoast.com/kb/passive-voice/

25. Passive Voice
Sentences
10% Max.

26. Transition Words

27. Transition Words Definition
https://yoast.com/5-tips-improve-readability-blog-post/

28. Transition Words
30% Min.

29. Subheadings & Paragraphs

30. Is It Easy To Read?

31. Flesch Reading Ease
https://en.wikipedia.org/wiki/Flesch–Kincaid_readability_tests

32. Flesch Reading Ease
Between
60 and 80

33. Good Conversion!
Better Rankings!

34. Who’s The King?
Content
Is King

35. Thank You
http://wpserbia.rs
https://www.facebook.com/groups/wpserbia/
WordCamp Belgrade 13th – 14th May 2017