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Id e commerce-survey2013

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Id e commerce-survey2013

  1. 1. E-Commerce Effective Measure in partnership with MMA IndonesiaRobin Muliady– Business Development Manager, Indonesia
  2. 2. Large untapped markets for eCommerce and Internet banking35% polled had neverbought anything online, Q39% have never evenused Internet banking. 2
  3. 3. Internet banking is the door to eCommerce in SE AsiaQ: Do you currently use the Internet to make payments/transfer money or payutility bills with your bank? 61% Q 39% Yes No 3
  4. 4. Internet banking users more inclined to buy online – 40% above others Q: How often do you purchase products online?Non-IB users 8% 8% 13% 12% 59% Q IB users 11% 29% 24% 16% 19% Once a week Once a month Once a quarter Once bi-yearly Never 4
  5. 5. Internet banking clients tend to spend more online monthly 56% of …versus Internet 32% that dobanking clients Q not do any polled spend Internet banking. over US$50/month online… 5
  6. 6. Internet banking users spend more online per transaction Q: How much would you spend in a single online shopping transaction? 19% 63% of Internet banking users spend at least 7% USD100 per e-shopping transaction. 7% 8% up to USD100 Q 4% up to USD200 14% 5% up to USD300 8% up to USD 500 16% 11% up to USD1k IB users Non-IB users 6
  7. 7. Internet banking users more likely to prefer credit cards and PaypalQ: What would be your preferred method ofpayment for products purchased online? 16% 5%34% of Internet banking users 4% 5%preferred credit cards – 16% above 23%non IB users. Q 39% Credit card Bank transfer 34% Limited credit card for online shopping 16% Paypal IB users Non-IB users 7
  8. 8. Gaining consumer trust is the 1st step towards eCommerce in SE Asia 40% polled do not trust online payment & 14% polled do not trust the site. 8
  9. 9. Gaining this trust is evermore important in Indonesia49% ofIndonesians polleddo not trust onlinepayment Qvs40% across SEAsia. 9
  10. 10. eCommerce must offer more to overcome the ‘touch experience’50% prefer to feel the …but overall, shoppers areproducts in their hands before mostly satisfiedmaking a purchase… with online product Q 50% choices and delivery times. 19% 20% 12% No interest in product Unsuitable product Prefer to touch and feel products Long delivery times 10
  11. 11. Travel-related items top the list of online purchases in SE Asia 72% Plane tickets and hotel bookings featured as most purchased 48% items online. 35% 37% 22% 15% 16% 11
  12. 12. Women drive sales of cosmetics, fashion and books online 32% of women 58% of polled bought women polled cosmetics online – bought fashion 20% more than men items online – & 25% more than 34% of women men. polled bought books online – 9% more than men. 12
  13. 13. Local shopping sites are highly relevant Other, 9% USA sites, 32% 76% mainly purchase products off sites from their Q local countries – over 40% EU Local sites, more than US sites. sites, 76% 25% 13
  14. 14. For more info, register your details at: www.effectivemeasure.comRobin Muliady– Business Development Manager, Indonesia robin.muliady@effectivemeasure.com

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