Ayrshire Get Trading Online Slides


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Online trading seminar with the Ayreshire Chamber of Commerce. PayPal, Venda and Webjam take chamber members through the best practice for trading online, social networking and why 2009 is the right year to Get Trading Online.

Published in: Business, Economy & Finance
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Ayrshire Get Trading Online Slides

  1. 1. The “Get Trading Online” Webinar will be starting shortly… please dial into the UK conference call line on: 0161 660 8220 and enter the following access code: . Please note – some computers are not set up to ‘listen’ to online presentations so please check you can hear ok and if not, dial in on the phone. CONFIDENTIAL & PROPRIETARY 2009
  2. 2. Contents • Who are PayPal, Venda and Webjam? • Why is 2009 the right time to get trading online? • What to consider with online payments • Setting up your online store • Building your social network • Questions and answers CONFIDENTIAL & PROPRIETARY 2009
  3. 3. Who are PayPal? Founded in December 1998, PayPal is a leading global online payment company » Over 184 million registered accounts globally including more than 20 million in the UK » Available in 190 markets and supports payments in 19 currencies » Most visited Financial Services destination in the UK – “Almost 5 times more unique users compared to the next online payment provider” † » More than one in two UK Online Shoppers are a PayPal Customer * » 35% of UK online shoppers say they prefer to use PayPal online ** † Source: Alex Burmaster, European Internet Analyst, Nielsen Online, Feb 2008 * Source: Jupiter research, PayPal UK ** Source: Forrester‟s Online Media, Marketing, and Retail Study Q3 2006 Survey CONFIDENTIAL & PROPRIETARY 2009
  4. 4. Who are Venda? Global leaders in on-demand eCommerce CONFIDENTIAL & PROPRIETARY 2009
  5. 5. Who are Webjam? Awards  London based, with 18 staff (10 different nationalities)  Offering a solution to build your own website with unique social media functionality  growing roster of clients (i.e. Random House (Publishing) to JWT (Advertising Agency)  Beta in March 2007, full launch in January 2008 Media  2009 Tech Media Invest Top 100 company CONFIDENTIAL & PROPRIETARY 2009
  6. 6. Why 2009 is the right time to get transactional online…. • The UK is the largest online market in Europe worth £36 billion in 2008. • Online sales in the UK rose 15.7% in July compared to June and 16.7% compared to July 2008 – up to £4.2bn in the month. • Online shoppers are less sensitive to adverse economic conditions than the average European consumer • The multi-channel customers research as well as buy online • Retailers in the UK are waking up to the fact that the web channel is their biggest opportunity Sources IMRG Capgemini e-Retail Sales Index, Forrester CONFIDENTIAL & PROPRIETARY 2009
  7. 7. Why 2009 is the right time to get transactional online…. • The strength of the Euro means that Europe is a great opportunity for UK businesses • Total European market expected to reach €128 billion in 2009 • Key markets for UK retailers are ROI, Germany, France, Spain and the Netherlands • In 2008, 37% of European adults regularly shopped online • Europeans will spend an average online of €942 per person in 2009 Source: Forrester CONFIDENTIAL & PROPRIETARY 2009
  8. 8. The future of online…. • Nearly 9 million* adults already shop online at least once a week • Shoppers are expected to spend at least one in every 14 pounds online by 2012 • UK online retail spend forecast to grow by as much as £12.3 billion to £21.3 billion by the end of 2011 • Non-store (catalogue and online) sales will increase by as much as 49 per cent • The biggest driver behind „catalogue and online‟ sales success will be online, with sales forecast to increase by up to 137 per cent Source: PayPal UK Online Retail Report, conducted by Experian 2009 CONFIDENTIAL & PROPRIETARY 2009
  9. 9. The influence of the web is increasing Channel-interaction % of shoppers new to a company 38% % of offline sales influenced by 22% Store web % of site visitors interested in 23% offline info % of orders placed online and picked up in-store 30% Online Catalogue % of orders placed through catalogue quick-shop option 12% • Consumer spending might not be increasing but the channels where they choose to spend are changing – Online is a key component within the purchase decision Source: Shop.org CONFIDENTIAL & PROPRIETARY 2009
  10. 10. The multichannel customer is of more value to you 1.6 1.4 1.2 1 0.8 1.4 0.6 1 0.4 0.6 0.2 0 Offline customer Online customer Multi-channel • As online techniques get more sophisticated online customer value increasing • Share of multi-channel customers wallet 1.4x higher than nearest single channel customer Source: Analysis of loyalty card data for grocery & luxury high-end retailer 2009 CONFIDENTIAL & PROPRIETARY 10
  12. 12. Consumer online payment preferences are changing •Continued growth in the shares of payments made through PayPal and by debit card •Correspondingly, the share of payments made by credit card has been falling •PayPal‟s estimated share of consumer internet payments rose to 21% in 2007 (from 16% in 2006) Source: Payments Council: UK Payments Markets 2008 Report CONFIDENTIAL & PROPRIETARY 2009
  13. 13. PayPal Offers a Range of Payment Solutions Website Express Website Virtual Terminal Email/Send Payments Checkout Payments Pro Money Standard • PP button on payments page • PP button on checkout page • Express • Hosted by PP • Hosted by PP Checkout plus • HTML setup Direct CC & • API setup Virtual Term. • Take payment • No PP acct by phone, fax, • Auto fill buyer • Send/Request necessary • Hosted by and email information money by merchant • No integration email • No PP acct • API setup necessary • PP Acct necessary • More control • For businesses Required with no website • Aimed at novices  No set up costs, gateway fees, hidden fees, or cancellation charges.  You Maintain Control of the checkout and your customers from start to finish CONFIDENTIAL & PROPRIETARY 2009
  14. 14. PayPal provides multiple funding sources CONFIDENTIAL & PROPRIETARY 2009
  15. 15. PayPal Express Checkout increases conversion Traditional Checkout – 8 Steps, 4 to 8 minutes to complete 51% Conversion * PayPal Express Checkout – As little as 3 clicks 72% Conversion ** PayPal Express Checkout has a cart conversion rate of 72%, compared with an industry average of 51% * 2007 MarketLive study – The MarketLive Performance Index: Key Benchmarks and the Tactics that Drive Results ** Based on survey of ~1m PayPal transactions among top 100 UK and US online merchants using Express Checkout CONFIDENTIAL & PROPRIETARY 2009
  16. 16. The one-stop-shop » Website Payments Pro provides all the benefits of a merchant account and gateway in one solution plus PayPal Express Checkout. » Website Payments Pro allows you to accept PayPal and card payments directly on your website, through Express Checkout or card payments by phone, fax and mail using the included Virtual Terminal package. Website Payments Pro Payment Flow Virtual Terminal Payment Flow Customer Merchant Payment steps with Virtual Terminal 1. Customer orders by phone, fax or post with debit or credit card. 2. You enter order into Virtual Terminal. 3. PayPal processes the transaction and you get paid. CONFIDENTIAL & PROPRIETARY 2009
  17. 17. PayPal preference is strong amongst online shoppers Preference for PayPal amongst Number of PayPal Accounts internet shoppers Europe (inc. UK) 35 Million 23% preference * United Kingdom 20 Million 35% preference ** All 190 Countries Over 140 Million * Forrester Research, Q3 2006 Online Retail Survey ** Forrester Research, April 2007, UK Merchants Should Consider Accepting PayPal CONFIDENTIAL & PROPRIETARY 2009
  18. 18. PayPal users are loyal users PayPal users are loyal and high spending Verbatim user responses to “Why Use PayPal”? users, spending on average 35% more per “Because PayPal is the only payment method I month online than non-PayPal users trust online” “I only use PayPal for online payments” “I love PayPal. I know I am buying in a very safe and secure way and only buy on the internet if PayPal is offered, it is the greatest. Safe way to purchase online I have never had any problems with my account and recommend it to every one I Easy way to purchase online know. Well done” Continue to use “I like to use PayPal because I know if there is PayPal a problem they are very helpful” Best way to make purchase online Recommend PayPal Source: Quarterly PayPal Customer Relationship Assessment. Sample size 1,691. Most questions are asked on a 5-point rating scale (such as Excellent, Very Good, Good, Fair, Poor). The percent of customers giving Excellent and Very Good ratings is shown. This is referred to as „Top-2 box‟. CONFIDENTIAL & PROPRIETARY 2009
  19. 19. PayPal Express Checkout increases conversion Only 51% of online shoppers make it past the website payment process. The rest just give up.* PayPal Express Checkout moves buyers through your checkout more quickly, reducing cart abandonment and increasing sales conversion. * 2007 MarketLive study – The MarketLive Performance Index: Key Benchmarks and the Tactics That Drive Results CONFIDENTIAL & PROPRIETARY 2009
  20. 20. Build An online Store CONFIDENTIAL & PROPRIETARY 2009
  21. 21. Social Media becoming a significant traffic source • Within a couple of weeks of setting up a simple Twitter account and starting to post on relevant Facebook groups around 10% of the traffic coming to this small store is from those sources CONFIDENTIAL & PROPRIETARY 2009
  23. 23. Webjam helps you to connect with your customers by providing you with an easy way to build you own web site, add an online shop and include social media features. CONFIDENTIAL & PROPRIETARY 2009
  24. 24. The benefits of Social Media 900 marketers where asked for the benefits of social Generated exposure for my business Increased my traffic/subscribers/opt-in list media Resulted in new business partnerships Helped us rise in the search rankings Generated qualified leads Reduced my overall marketing expenses Helped me close business And what social media tools they use most often http://www.whitepapersource.com/socialmediamarketing CONFIDENTIAL & PROPRIETARY 2009
  25. 25. What can you do with Webjam Create your With built-in Enabling you Own website Social Media features to make money Easy , drag and drop Blend of publishing, blogging Full integration with Interface to create and social networking Venda e-commerce your own website tools and Paypal Wide variety of Ability to foster your own Incremental subscription Design templates Community and ad revenues Premium version Unique search, ranking and Easy integration with other to remove ads and reputation allowing discovery and advertising or affiliation maximise branding ad serving platforms CONFIDENTIAL & PROPRIETARY 2009
  26. 26. Create your own website http://www.webjam.com/steves_clothing/home CONFIDENTIAL & PROPRIETARY 2009
  27. 27. Built-in social media features 6 Social Media Features 1 Invite members 1 4 2 Your own blog 3 Subscribe to your own newsletter 3 4 Twitter feed 5 Photo or video link 2 6 LINK TO VENDA SHOP 5 http://www.webjam.com/steves_clothing/shop CONFIDENTIAL & PROPRIETARY 2009
  28. 28. Enabling you to make money 4 2 1 3 Online shop - Features 1 Product listing 3 Promotion 2 Terms and Conditions 4 Shopping cart CONFIDENTIAL & PROPRIETARY 2009
  29. 29. Online shop – Build your community Community Features 3 1 Members/Customers list 1 2 Members - chat 2 3 Facebook integration 4 Advertising 4 CONFIDENTIAL & PROPRIETARY 2009
  30. 30. Your benefits  Get started today, with no upfront investment. Build your website, add your online shop, add social media functionality  Upgrade to premium to maximise your branding opportunity (own domain name mapping, remove adverts)  Grow your customer base by using the social media tools provided (member invites, blogging, facebook, newsletter)  Start generating revenue through online shop  Widening your geographic reach and differentiating you from your (local) competitors CONFIDENTIAL & PROPRIETARY 2009
  31. 31. 4 Social Media tips for small businesses  Create your own blog or social hub - Give your customers a reason to visit your website. Why push your consumers to connect with you on other sites?  Local Social Network sites – Directory networks allow you to create listings with all the necessary information for a consumer to find you, while other customers can review and comment on your business.  Use Twitter – Connect with your consumers in real-time via the web, desktop applications, and even mobile. This will lead to a stronger following and increased word of mouth marketing  Custom wiki - Use your customers to give information to other consumers. Create a wiki for your FAQ or Customer Service knowledge base. CONFIDENTIAL & PROPRIETARY 2009
  32. 32. Appendices More Details On: Fast Launch for all sizes of business – site examples The Best Practice from the Large Retailers, on a small business budget Everything you need to set up and run your online store Ease of Use – No Technical Skills Required Market Leading Support Tools Store owner feedback CONFIDENTIAL & PROPRIETARY 2009
  33. 33. Fast launch for all sizes of business……… Small Business Baby Oomph Baby clothes, toys, accessories. www.babyoomph.co.uk 2 employees – no technical skills CONFIDENTIAL & PROPRIETARY 2009
  34. 34. Fast launch for all sizes of business……… Small Business Romani Jewellery Handmade Jewellery, previously sold at craft fairs www.romanijewellery.com 1 employee – no technical skills CONFIDENTIAL & PROPRIETARY 2009
  35. 35. Fast launch for all sizes of business……… Small Business Fifteen (Jamie Oliver‟s Restaurant Chain) Charitable foundation selling Fifteen merchandise www.fifteenshop.net No technical skills, no previous trading experience. CONFIDENTIAL & PROPRIETARY 2009
  36. 36. Fast launch for all sizes of business……… Medium Business My Ideal Buy Online sales site for leading logistics firm www.myidealbuy.com Site live in a week, limited technical skills CONFIDENTIAL & PROPRIETARY 2009
  37. 37. Fast launch for all sizes of business……… Medium Business Dyson 24-7 Suppliers of genuine Dyson spares Site built and operational within 3 days with over 3,000 parts www.dyson24-7.co.uk CONFIDENTIAL & PROPRIETARY 2009
  38. 38. Fast launch for all sizes of business……… Large Business Climate Justice (Global Humanitarian Fund) Site built by digital agency on customised template in 3 weeks Orders in first 24hrs from UK, Brazil, Denmark, Dubai, etc Target to raise £1m in 6 months http://tck.shop.venda.com CONFIDENTIAL & PROPRIETARY 2009
  39. 39. Fast launch for all sizes of business……… Large Business Universal Music Micro-sites for some of their artists Customised design template by their agency Hundreds of orders in the first few days Katherine Jenkins Online CONFIDENTIAL & PROPRIETARY 2009
  40. 40. The best experience from the large platform…on a small budget • Setup and trade within minutes • Instant credibility for businesses - the sites look professional, have a great user experience and are very fast. • Full PayPal Integration – deep integration includes functions like refunds, branding and fraud tools that save administration time • No technical skill required to setup or run shop • All the functions you need to run a successful online shop • £49.99 inc VAT per month - no hidden charges and no long term contract, just month to month CONFIDENTIAL & PROPRIETARY 2009
  41. 41. Everything you need to run your online shop…… • Automatic domain (website name) setup 2 domains included • Unlimited email addresses and management • Unlimited products, categories and pages • Product ‘bulk uploader’ to enable fast load of full catalogue • Selection of templates customisable to fit your brand • Full Search Engine Optimistation (SEO) structure • Merchandising through featured products, cross sells and up-sells • Incremental traffic from free inclusion in PayPal and Googlebase • Deep and comprehensive eBay integration • Website and content management • Product and promotions management • Order management including customisable invoices • Email support, live customer service chat, 24/7 helpdesk. video tutorials, user manuals, comprehensive online knowledge base and much more……… CONFIDENTIAL & PROPRIETARY 2009
  42. 42. Really, no technical skills required State of the art ‘drag and drop’ and ‘point and click’ controls CONFIDENTIAL & PROPRIETARY 2009
  43. 43. Market leading support In addition to tickets and live chat for help, there are lots of online learning resources • Knowledgebase • Downloads • Flash video training • News • Regular webinars • Best Practice CONFIDENTIAL & PROPRIETARY 2009
  44. 44. Store owner feedback “The site was incredibly easy to set-up. Now, there is less requirement for me to travel across the country to see my ever-growing customer base as they can purchase online”. Joanna – Romani Jewellery “Out target for 2008 was to get online quickly and establish our online shop in time for the Christmas period. Venda has been critical in helping us achieve this, providing us with an ecommerce system that is reliable, easy to use and ready to trade within hours of setting it up”. Richard - MyIdealBuy.com “Venda Small Business is the ideal alternative to the high-cost custom-made site”. Angela – Fifteen CONFIDENTIAL & PROPRIETARY 2009