WILL M-COMMERCE OVERTAKE E-COMMERCE?Rishank MananSahana Venkatesh
M-COMMERCE IS MORE ACCESSIBLE THANEVER   200 Milliseconds – The time required to    complete payments   35 Million- The ...
M-COMMERCE IS MORE ACCESSIBLE THANEVER   Mobile Wallets – nearly 1 in 2 Americans are    interested in mobile wallets as ...
EVOLVING BEHAVIOR PATTERNSWorldwide, nearly 1                   Of all USin 3 phones sold in                   mobile     ...
WHO SHOPS THE MOST ON MOBILE DEVICES-AND WHAT DO WE BUY   Men prefer to make purchases    on their phones   Women prefer...
0%                              20%                                          30%                                          ...
WHAT WE SPEND ON M-COMMERCE PERMONTH    $61+              10% $41-$60                    16% $21-$40                 12%  ...
RETAILERS SHOULD UTILIZE MOBILESPENDINGMobile commerce in the US is expected to grow to $31 Billion by 2016 35            ...
M-COMMERCE AND E-COMMERCE MAY EVENOVERTAKE BRICK-AND-MORTARS   53% of the mobile consumers engage in ‘Showrooming’    ( l...
IN-STORE MOBILE TRENDS EXPECTED TOGROW                                     Show an Employee                               ...
BRACE YOURSELF!                            E-commerce is expected to generate                            $1 Trillion in re...
QUESTIONS
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Ecommerce presentation

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Ecommerce presentation

  1. 1. WILL M-COMMERCE OVERTAKE E-COMMERCE?Rishank MananSahana Venkatesh
  2. 2. M-COMMERCE IS MORE ACCESSIBLE THANEVER 200 Milliseconds – The time required to complete payments 35 Million- The number of NFC enabled smartphones shipped in 2011 1.2 Billion – The number of NFC-enabled smartphones shipped in 2015 Until 2015, retailers are likely to continue using traditional payment methods such as barcode scanning, as it remains a cheaper, more viable solution.
  3. 3. M-COMMERCE IS MORE ACCESSIBLE THANEVER Mobile Wallets – nearly 1 in 2 Americans are interested in mobile wallets as forms of payment. User industry specialists predict that 50% of smartphone users will buy primarily via mobile wallets.  QR Codes – About 1 in 5 smartphone users in America scanned a QR code in-store last year.
  4. 4. EVOLVING BEHAVIOR PATTERNSWorldwide, nearly 1 Of all USin 3 phones sold in mobile For For subscribers UK EU2011 was a have smartphonessmartphone Smartphone users spend more time on mobile apps than on mobile sites 3.6 % - The amount of online purchases made via smartphones / influenced by mobile research 1 out 5 people research products on mobile devices while watching TV
  5. 5. WHO SHOPS THE MOST ON MOBILE DEVICES-AND WHAT DO WE BUY Men prefer to make purchases on their phones Women prefer tablets for shopping Most mobile shoppers are younger 51% of people Just 18% of aged between those between 18-34 have 55-64 have shopped on their phones
  6. 6. 0% 20% 30% 50% 60% 80% 10% 40% 70%Digital Content 76% Clothing 38% Activities 34% Electronics 33% Health/Beauty 31% WHAT WE PURCHASE MOST Groceries 27%Furniture/Home 23% Tickets 21%
  7. 7. WHAT WE SPEND ON M-COMMERCE PERMONTH $61+ 10% $41-$60 16% $21-$40 12% $1-$20 32% 0% 10% 20% 30% 40%• Mobile shoppers are more likely to make purchases on the weekends compared to desktop shoppers - 18% more• Mobile sales as a proportion of all web sales increase on weekends - 60% more
  8. 8. RETAILERS SHOULD UTILIZE MOBILESPENDINGMobile commerce in the US is expected to grow to $31 Billion by 2016 35 31 30 25 25 20 19 15 14 10 10 6 5 3 0 2010 2011 2012 2013 2014 2015 2016• Nearly half of the Retailers have optimized their sites for Mobile devices• But less than third have optimized it specifically for tablets
  9. 9. M-COMMERCE AND E-COMMERCE MAY EVENOVERTAKE BRICK-AND-MORTARS 53% of the mobile consumers engage in ‘Showrooming’ ( looking at products in-store and then buying it online) Top 3 Reasons –  38%found a superior price at another store  30% found a superior price online  21% found a superior item online
  10. 10. IN-STORE MOBILE TRENDS EXPECTED TOGROW Show an Employee something online Check for location deals Snap a photo to send to Lookup someone Reviews Look for another store nearby Barcode Scanning
  11. 11. BRACE YOURSELF! E-commerce is expected to generate $1 Trillion in revenue by 2014Worldwide, M-commerce is set tohit $119 Billion by 2015 Projected amount of Retail 54% purchases made online by 2014
  12. 12. QUESTIONS

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