Question 2) Suppose you work for the Cheapo Coffee company and are tasked with studying their coffee shops around the country. You are interested in studying the number of cups of coffees sold per day at different Cheapo Coffee Shops. To study this you get a list of all Cheapo Coffee Shops in the US and randomly select 18 to visit. On the day you visit you record how many cups of coffee each shop sold. (Note: each value is the number of cups of coffee sold that day): 39 , 48 , 57 , 60 , 65 , 73 , 84 , 90 , 107 , 138 , 145 , 156 , 208 , 232 , 273 , 298 , 343 , 406 (a) What is the population in this question? (b) What is the sample in this question? (c) What is an individual in this question? (d) What sampling technique was used to build this sample? (e) Calculate the mean, median and standard deviation for this data set. Make sure to give units. (f) Construct a histogram with class size 70 starting at 0 for this data. Describe the shape. (g) What percent of the shops in your sample sold less than 300 cups of coffee on the day you visited? EXTRA CREDIT QUESTION: Suppose that a company is studying the commute time for its employees. After surveying their employees they find that most of the employees have long commute times but a few have very short commute times. What is the most likely shape for the distribution of this variable?.

1. Question one. Describe the eight major steps in developing an advertising campaign.
Question two. Define public relations and describe the different tools of public relations.
Question three. Summarize the seven steps in the personal selling process.
Question four. Define team selling and relationship selling.
Question five. Describe four ways to motivate salespeople.