Question one- Define integrated marketing communications- Question two.pdf

•

0 likes•2 views

Question 2. A 5-year prospective cohort study has just been completed. The study was designed to assess the association between supplemental vitamin A exposure and mortality and morbidity for measles. The relative risk (RR) for the association between vitamin A exposure and incidence of measles was 0.40 and the RR for measles mortality was 0.65. Which of the following statements is correct? Choose the ONE best answer. A. A cohort study is not an appropriate study design in this case because the association between one exposure and two different outcomes is being considered. B. One of the problems that this study may have faced is individuals being lost to follow-up during the five-year period. C. A cohort study is not a good design to study this association because measles is a very common disease. D. All of the above E. None of the above Question 3. Regarding the relative risks reported above, which of the following statements is correct? Choose the ONE best answer. A. Exposure to vitamin A appears to have a weak inverse association with incidence and a moderate inverse association with mortality for measles. B. Exposure to vitamin A appears to have a moderate inverse association with incidence and a moderate inverse association with mortality for measles. C. Exposure to vitamin A appears to have a strong inverse association with incidence and a moderate positive association with mortality for measles. D. Exposure to vitamin A appears to have a strong inverse association with incidence and a moderate inverse association with mortality for measles. E. Exposure to vitamin A have a strong inverse association with incidence and a strong inverse association with mortality for measles. .

Education

Question one. Define integrated marketing communications.
Question two. List the four variables of the promotion mix.
Question three. Describe how word of mouth affects promotion.
Question four. Why are loyal customers so important, what do they bring? How do you retain
them?
Question five. Explain the difference between marketing and advertising.

More from StevenQhLNashw

Question- Which phase of the life is larger and lives longer- (1p) Usi.pdf

StevenQhLNashw

Question 20 (1 point) Which of the following is TRUE of carcinogenesis? a) abnormal activation of genes that promote apoptosis may contribute to carcinogenesis b) most neoplasms demonstrate a single central mutation that triggered neoplastic transformation c) the latent period between exposure to a carcinogen and the development of a tumor may span decades Question 21 ( 1 point) Which of the following statements regarding the role of oncogenes in carcinogenesis is TRUE? a) regulate apoptosis of cells with DNA damage b) oncogenes code for oncoproteins which promote cell growth c) the viral DNA of oncogenic DNA viruses behaves as a proto-oncogene.

Question- What are the risk factors for high blood pressure (hypertens.pdf

StevenQhLNashw

Question 2- NON-EXCLUDABLE PUBLIC GOOD You live in a community house of ten people. This problem is about how clean the house should or will be kept. 6 of your colleagues are low-demanders for cleanliness and each has a private marginal benefit from a unit of cleanliness which is approximated by: PMB = 0.9 0.04 Z (\$ per unit of cleanliness) where Z is the units of cleanliness. 4 of your colleagues (including you) are high-demanders for cleanliness and each has a private marginal benefit from a unit of cleanliness which is approximated by: PMB = 1.75 0.02 Z (\$ per unit of cleanliness). Cleanliness can only be obtained by having a cleaner. A cleaner produces 2 (units of cleanliness per hour) and charges 12 (\$ per hour). e) If cleaning is provided at the efficiect level and the cast is shared by the Benefit Principle, how much better off is each person? That is, the high and low demander. It may be helpful to graph thic. Q If cleaning is provided at the efficient level and the cost is shared equally, how much better off is each person? That is, the high and low demander. It may be helpful to graph this. Hint: There is no reason for PMBAPMC at the efficient level of cleaning. g) You have a ever-so- sightly higher PMA than your colleagues. A house meeting is held which decides that the cleaner must be hired privately, How dean will the house be kept and how many hours wil the cleaner work? PMB = 0.9 0.042 ( $ per unit of cleanliness) where Z is the units of cleanliness. 4 of your colleagues (including you) are high-demanders for cleanliness and each has a private marginal benefit from a unit of cleanliness which is approximated by: PMB = 1.75 0.02 Z (s per unit of cleanliness). Cleanliness can only be obtained by having a cleaner. A deaner produces 2 (units of cleanliness per hour) and charges 12 (S per hour). a) is house cleanliness a public or private good? b) What would you mean if you said that your private marginal benefit was 1 is per unit of cleanliness)? c) From an efficiency viewpoint, how many hours should the cleaser be hired? d) If cleaning is provided at the efticient level and the cost is shared by the Benefit Principle, how much does each person pay? That is, the high and low demander. it may be helpful to graph this..

Question- Can he- 5- Farley's Last Problem has perplexed mathematician.pdf

StevenQhLNashw

Question 2) Suppose you work for the Cheapo Coffee company and are tasked with studying their coffee shops around the country. You are interested in studying the number of cups of coffees sold per day at different Cheapo Coffee Shops. To study this you get a list of all Cheapo Coffee Shops in the US and randomly select 18 to visit. On the day you visit you record how many cups of coffee each shop sold. (Note: each value is the number of cups of coffee sold that day): 39 , 48 , 57 , 60 , 65 , 73 , 84 , 90 , 107 , 138 , 145 , 156 , 208 , 232 , 273 , 298 , 343 , 406 (a) What is the population in this question? (b) What is the sample in this question? (c) What is an individual in this question? (d) What sampling technique was used to build this sample? (e) Calculate the mean, median and standard deviation for this data set. Make sure to give units. (f) Construct a histogram with class size 70 starting at 0 for this data. Describe the shape. (g) What percent of the shops in your sample sold less than 300 cups of coffee on the day you visited? EXTRA CREDIT QUESTION: Suppose that a company is studying the commute time for its employees. After surveying their employees they find that most of the employees have long commute times but a few have very short commute times. What is the most likely shape for the distribution of this variable?.

Question one- Describe the eight major steps in developing an adverti.pdf

StevenQhLNashw

QUESTION 2 The following information pertains to Mario Corporation for 2020: Revenues $950,000 Variable Costs 575,000 Fixed Costs 336,500 Average invested capital 350,000 Imputed interest rate 10% The return on investment (ROI) was: 4% 10% 11% 37% some other answer 1 points QUESTION 3 Return on Investment can be increased by: increasing operating assets decreasing operating assets decreasing revenues Both B and C are correct none of the above 1 points QUESTION 4 An example of a nonfinancial measure for customer satisfaction is: delivery delay employee turnover number of defects on the production line process yield none of the above could be customer satisfaction measures 1 points QUESTION 5 Measures of the balanced scorecard's financial perspective might include all of the following EXCEPT: operating income customer satisfaction gross profit percentage cost reductions 1 points QUESTION 6 Which of the following is NOT true of the balanced scorecard? Different strategies call for different scorecard measures. Successful implementation requires commitment and leadership from top management. Only objective measures should be used and subjective measures should be avoided. Cause and effect linkages are implied by the balanced scorecard, and even though they may not be precise, can and should evolve over time. 4% 10% 11% 37% some other answer.

Question 8- Let X and Y be independent random variables with non-negat.pdf

StevenQhLNashw

Question 2 (30 points); Forward Prices via LoOP on NonDividend Paying Assets In this problem we applying our W5E1 material to evaluate a LoOP implied forward price for a hypohetical forward contract on Amazon stock. Note: Amazon has not in the past, nor plans, to pay out any dividends. The forward contract is for 100 shares of Amazon stock (contract unit = 100 ) and the forward's expiration is 01/24/2024 . Part A [5 points] Look up the price of I Amazon stock and report it below, along with the current date. Part B |10 points] Look up T-Bill quotes on Factset and find the T-Bill with the closest maturity to the forward's expiration. Repont the T-Bill's maturity and the corresponding mid-discount. Use this information to obtain T-Bill dollar price and the associated spot rate below. Part C [5 points] Use the information in pants A and B to obtain the Law of One Price implied forward price for the Amazon stock. Part D [5 points] Suppose in addition to the information provided, you learn that the expected return on Amazon will be 10% over the coming year. Assume this information becomes available to the whole market, but the market prices in Parts A and B do not change. Will this new information about the 10% return lead you to change your answer to Part C ? I.e,, should a forward price, according to LoOP, be higher for a stock that is expected to grow by such a large margin? Yes, no, or ambiguous. Provide a 1-3 sentence explanation. Part E. [10 points] Suppose you can trade this forward contract on Amazon (longor short-) at a forward price of $102 per share. Based on the information above, is there a way to make a riskless profit? Le., a positive profit regardless of whatever the stock priee on 01/24/2024 ? Hint: there are many carrect solutions here - whenever LoOP is wolated, there are midtriple variants of the short expensive buy cheap that all yield a riskless pvofit. The key is to hedge out exposare to the price of the anderlying at expination. Provide a strategy that makes a riskless profit and describe its cash flows. A riskless profit means that your strutegy does not lose moncy regandless of the fyponherical price of Amarzan at the cxpiration of the forwand..

Question 9 5pts Identify which probability distribution is appropriate.pdf

StevenQhLNashw

Question 13 (2 points) Match the following: The layer that contains the living mitotic cells of the epidermis. The layer of the epidermis where the cells are considered protective but 1. Stratum corneum non-living. The layer of the epidermis 2. Stratum spinosum that contains one to five layers of flattened cells with 3. Stratum basale keratin granules and deteriorating organelles. 4. Stratum granulosum The layer of the epidermis that is several layers thick and contains pre- keratin and desmosome formation..

Question 7 12-5pts Find the number of samples needed for the given par.pdf

StevenQhLNashw

Question 12 2.5 Points According to Whittington et al. (2020) which statements below explain best the application of macro dimension of political factors from PESTEL framework? (Choose 2 answers) China is usually ranked high political risk on the macro dimension Western European countries are usually ranked low political risk on the macro dimension Western European countries are usually ranked high political risk on the macro dimension Middle Eastern countries are usually ranked high political risk on the macro dimension A threat of substitute products is high... (Choose 2 answers) only when substitute products are less expensive, because this is what the customers value even when substitute products are more expensive, as long as if they offer something that the customers value when they pose a threat from within the industry especially when switching to the alternative products can make the existing products obsolete Question 14 2.5 Points Which of the following are correct descriptions of Porter's framework forces? (Choose 3 answers) The support of suppliers The threat of substitutes The intensity of rivalry The bargaining power of suppliers The need of complementary products Question 15 2.5 Points According to RBV why is financial control perceived as a threshold capability ? (Choose one answer) Because it is easy to imitate since it is relatively quick to acquire the same resources that lead to this capability, e.g. capital, IT system and personnel with some experience. Because it is based on intangible resources. Because it is really hard to imitate since it takes a lot of time to gather all the relevant resources that lead to this capability, e.g. capital, IT system and personnel with some experience. Because a competitor cannot easily copy and transfer the same capability. None of the other answers (N/A).

Question 7 (1 point) Which of the following statements about Zika viru.pdf

StevenQhLNashw

Question 2 (10 marks) The supply chain manager of a fresh food product company in Australian wants to determine whether the business plant location has any effect on operating cost. The manager has considered Melbourne, Sydney, Brisbane and Adelaide business plants and their operating costs over the past 5 months were recorded as below. Note: Assume the size of the business plants are similar across the locations At the 5% level of significance, is there evidence of a significant difference in mean operating cost across above locations? Use six steps process of hypothesis testing to answer the question. Note - You must show all the calculations. Excel output will not be graded. ANSWER:.

Question 8- Subjects are randomly selected for a hearing test where th.pdf

StevenQhLNashw

More from StevenQhLNashw (9)