This SlideShare contains an overview of the top 10 Data Management Platforms

1. Top 10 Data Management Platforms (DMPs)

2. Top 10 Data Management Platforms
Data Management Platforms - or DMPs - are essentially platforms for housing important
digital data, such as customer data (e.g. cookie IDs, mobile identifiers) and campaign data.
Why use Data Management Platforms?
Fact: virtually everything your customers do on your website or mobile app produces data; data
that not only can be leveraged to create marketing strategies and boost conversions but also
increase your bottom line. All that is needed is an efficient way of both storing and employing
the data.
Here are the top 10 Data Management Platforms:
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3. 1. Lotame
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Lotame
▪ Is an industry-leading data management
platform
▪ Provides information from sources such
as email, social websites, mobile apps,
CRM tools, campaign data, blogs and
more
▪ Access to a manual and fully automated
suite of optimisation tools
▪ Intended for marketers, publishers and
digital agencies
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4. 2. Salesforce DMP
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Salesforce DMP
▪ Capture, unify and action data across
multiple touchpoints
▪ Makes use of artificial intelligence and
machine learning
▪ Provides users with complete customer
data profiles and multi-channel
engagement
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5. 3. OnAudience.com
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OnAudience.com
▪ Enables users to build any audience
segment based on attributes such as
gender, age, online behaviour interests,
etc,
▪ Constantly growing and offers great
support implementation
▪ Helpful in providing users with the means
to find new customers
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6. 4. Oracle DMP
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Oracle DMP
▪ Build user profiles (rich with data) and
combine first party and third party
data sources
▪ Great for analysing cookie-based
customer data
▪ Drawback is that the user interface
isn’t always easy to navigate
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7. 5. SAS Data Management
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SAS Data Management
▪ Great for collecting data from legacy
systems and Hadoop (open-source
framework for storing data and
running applications)
▪ This high-level software enables users
to update data and alter processes
▪ Can be expensive for smaller
businesses
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8. opinion 8
Mapp DMP
▪ Great for monitoring the
performance of campaigns in
real-time
▪ Optimising data distribution to
marketing platforms and connect
with customers
▪ Be aware: does not offer multi-user
capability
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6. Mapp DMP

9. opinion 9
Adobe Audience Manager
▪ Helps you build unique audience profiles
so you can identify your most valuable
segments
▪ Known as the ‘master source’ for creating
customer profile rich segments
▪ Implementation is, however a bit
complex for the average user and the
costs are relatively high
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7. Adobe Audience Manager

10. opinion 10
Nielsen
▪ Great software for managing,
customising, activating and
analysing audience data
▪ The software allows users to choose
from over 60,000 audience
segments
▪ Delivers personalised advertising &
content across all paid & owned
marketing execution channels
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8. Nielsen

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The ADEX DMP
▪ Great startup DMP that’s easy to use and
offers a lot of customer support
▪ 100% control over how your data gets
used
▪ However, the ADEX software is not a full
stack solution like many other DMPs
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9. The ADEX DMP

12. opinion 12
Relay42
▪ Unique DMP that includes integrated
Artificial Intelligence and
Orchestration
▪ Unify first, second and third party
data
▪ Has customer data protection (CDP)
capabilities
▪ Identity Management is included
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10. Relay42

13. Choosing your DMP and taking personalisation to
the next level…
When it comes to consolidating this data being collected from a multitude of touchpoints, Data
Management Platforms (DMPs) are an ideal solution as they help to create a single customer
view. But what if you could take it one step further and combine this customer data with online
feedback?
Coupling customer data with online feedback data can yield some very interesting results. This
type of data not only gives you a deeper look into the pool of customers but also helps you
understand how truly different these segments are and how their behavior varies. As a result,
you can personalise the journey for your customers.
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