1. Analysis of 3Similar Products to Ancillary 1 Colour Scheme
Layout Conventions There are three main colours used
in the billboard. Blue, Red and
The billboard uses the Gutenberg White, these are used in the
design principle as the rule of colours of the union jack which
thirds is used, this is because the shows it is quite a patriotic advert.
union jack is balanced through Although the main colour used is
several lines of division. The white I think the most eye catching
writing and icons are equally split colour is red as it fits in with “The
on each sides of the image which Sun” logo. The Union Jack is very
allows the advert to be balanced. iconic symbol for working class
great British men as they tend to be
patriotic, this means they will be
attracted to the sun as the
newspaper supports this.
Typography
The text on the advert is big and bold this is to attract the audience’s
attention and is quite aggressive. It is white with a blue outline which
fits in with the patriotic colours throughout the advert. The words used
are also aggressive and are common words used working class people
which will help them understand the point being made.