Adringer Business Strategy

1. Track in-
bound mobile
phone calls
like clicks with
AdRinger
CLICK
CALL
OPTIMIZ
E

2. BENEFITS
• Track in-bound phone calls like clicks
• No more tracking numbers to manage
• Unlimited use of adRinger call tags –
place anywhere, only charged if call is initiated.
• Higher conversion on click to call campaigns.
• Maintain full control of user experience.

3. DASHBOARD

4. Mobile Search Example
(without adRinger) User goes to a Mobile
Contact Landing Page
Yikes!
(Clicks Ad)

5. Mobile Search Example
(with adRinger) User goes to a Mobile
Contact Landing Page
(Clicks Ad)
Number is loaded
Immediately after
a click, and ready
to dial!

6. 27% - 40% emails are opened on mobile
Is your click to call infrastructure ready?
*Knotice research, April 2012

7. What’s your strategy?

8. CAMPAIGN REPORTING

9. 22% Lift to payable call!
*V1 Highlights: Strong CTA;
Higher Call Quality
*V2 Highlights: More suggestive
than direct CTA; Higher Call
Volume
Campaign Review –
Creative
1) Advertiser Phone Number
2) Successful Duration (in seconds)
3) Click, Success, and Fail URLs
4) Interactive Voice Response:
– Text-to-speech, or
– Audio file
Setup

10. Campaign Setup
Detail

11. Campaign Setup
Button

12. Campaign Setup
Media URL Builder

13. FEATURES
• Text-Speech / Audio file hosted IVR
• Real time Call Initiation
• Full cooperation with any existing reporting system /
adserver / analytics tool.
• Recordings and Success Duration Reporting
• Custom Branding

14. API

15. Track calls like clicks
CONNECT
TYLER SWENSON
APAC Sales Manager
Tyler@Mobaxis.com