1. FACEBOOK
Ammar Ahmad – Angel Kim Visam Shah – Huy Tran

2. Agenda
Application
• User
• Business
Facebook Ads
Facebook InsightsBackground
• Project & Acquisition Timeline
• Basic Concept

3. Background
*(FacebookNewsroom, 2016)

4. User Information
Active Users
Monthly Daily
1.7B
92.4%
1.13B
91.2%
Who are they?
What are they doing?
76%66%
4.5B
300M 44M 100M
*(FacebookNewsroom, 2016)
*(BrandWatch, 2016) *(Zephoria, 2016)

5. Project & Aquisition Timeline
2005
2006
2012
2013
2013
2014
2014
*(FacebookNewsroom, 2016)

6. Basic Concept
Images Chat Video Connect

7. User Application
Connect
Communicate
Cloud Storage
Live
GeoTag
SafetyCheck
*(FacebookAbout, 2016)

8. Business Application
Connect
Business Page
Marketing
Promotions
Advertising
*(FacebookBusiness, 2016)

9. Facebook Ads
Traffic & Leads
for websites
Sales & Leads
for products/services
Page Engagement
*(Facebook Ads, 2016)

10. FB Ads – Traffic & Web Leads
Traffic & Leads
for websites
Domain Ad Page Post Link
- Place: Right Column
- Mobile: N/A
- Simple & Inexpensive
- Low CTR
- Place: Right Column & Newsfeed
- Mobile: Yes!
- Most common
- Mid to high CTR
*(Facebook Ads, 2016)

11. FB Ads – Traffic & Web Leads
Multi-Product
(Carousel)
DPA
Dynamic Product Ads
- Place: Newsfeed
- Mobile: Yes!
- Interactive (max. 5)
- Mid to high CTR
- Place: Right Column & Newsfeed
- Mobile: Yes!
- Retargeting, automation
& time value
- High CTR (requires FB Pixel)
Sales & Leads
for products/services
*(Facebook Ads, 2016)

12. FB Ads – Traffic & Web Leads
Lead Ads Facebook Canvas
- Place: Newsfeed
- Mobile: Yes!
- Convenience
& placement value
- High conversion rate
- Place: only mobile!
- Super interactive
- Mid CTR & High Engagement
Sales & Leads
for products/services
- Originality
*(Facebook Canvas, 2016)
*(Facebook Ads, 2016)

13. FB Ads – Traffic & Web Leads
Page Likes Rich Media
- Place: Newsfeed
- Mobile: Yes!
- Convenience
& placement value
- High conversion rate
- Place: Everywhere
- Video content drives 179%
more interaction
- Low CTR – High Engagement
- Most common
Page Engagement
*(Facebook Ads, 2016)

14. Facebook Insights
Page Insights
- Simple & interactive
- Likes, reach, and
engagement metrics
- High-level analytics
*(Facebook Ads, 2016)

15. Facebook Insights
Ads Manager Analytics
- Integrated & campaign-
focus
- Demographic &
behavioural, & web-
based metrics
- Conversion analysis &
budgeting
*(Facebook Ads, 2016)

16. Bibliography
• Brandwatch (2015): https://www.brandwatch.com/2015/01/men-vs-women-
active-social-media/
• Zephoria (2015): https://zephoria.com/top-15-valuable-facebook-statistics/
• Fbnewsroom (2016): http://www.newsroom.fb.com
• Recode (2016): http://www.recode.net/2016/1/27/11589140/facebook-says-
video-is-huge-100-million-hours-per-day-huge
• Facebook Canvas (2016): http://www.canvas.facebook.com
• Facebook Lead Ads (2016): https://www.facebook.com/business/products/ads
• Ad Expresso (2016): https://adespresso.com/academy/guides/facebook-ads-
beginner/

17. Thank You.