Choosing the colour of your brand might seem easy. The personality and position you want your brand to take however, can be hugely impacted by choice of colour. See the full infographic here https://iconicfox.com.au/2017/07/27/colour-in-branding-infographic/

1. PURPLE
• History shows that purple has long been
the colour of superiority such as royalty
• Lends itself to brands that want to position
their offer as prestegious
• Excess and extravagance are also
associations so tread carefully
• Shades can be quite moody while tints
can be used for femininity
Wisdom | Wealth | Spirituality
Imaginative | Sophistication
Reflection | Decadence | Suppression
Excess | Moodiness
GENDER
PREFERENCE
PERSONALITY
Sensitive Dignified Understanding
1% Favourite
23%
22% Least
Favourite 8%
CHEAP
-O-
METER
4% “Cheap”
of people that
consider Purple
%
iconicfox.com.au
shades tints
tones